Amazon Attribution (Beta): A 2021 Beginner’s Guide

For Amazon sellers and brands, one of the best strategies to growing sales is broadcasting your products through multiple marketing channels. With more diverse avenues of traffic, merchants can broaden their visibility and expand their reach to new customer segments. Amazon is helping their sellers diversify their marketing channels by launching and testing the beta for their new tool, Amazon Attribution.

Amazon’s Attribution tool focuses on helping businesses expand their multichannel marketing through social media, search engines, and more. The best part about this new tool: sellers can start using it now, for free.

Keep reading this beginner’s guide to learn more about the new Attribution tool and how you can start using it now to grow your marketing strategy and accelerate your Amazon business.

What is Amazon Attribution Beta?

Amazon Attribution is Amazon’s new marketing and analytics tool that allows Amazon sellers to identify traffic channels and funnels. Marketers can connect their products and listings to external marketing channels including social media campaigns like Facebook or Twitter ads, along with search engine (Google Ads), email, video, and more.

This new tool takes advantage of “tags.” Tags are specialized URLs used to track your audience’s online activity and behavior. If a customer on another platform sees your ads and clicks your URL, the tag will track the traffic source they are coming from such as Facebook or Twitter. With the Attribution tool, you can measure how many customers are coming from your different marketing channels and optimize your marketing strategy.

Eligibility for Amazon Attribution

Amazon Attribution is still in its infancy, allowing users to test the beta. To use the beta, users need to be registered in Amazon’s Brand Registry to validate their ownership. Users also need to be currently active on Amazon, this includes sellers, vendors, agencies, and any party that sells on Amazon.

In addition to these requirements, the beta is only available in select countries including the United States, Canada, United King, France, and more. Please refer to the graphic below for eligibility.

https://advertising.amazon.com/solutions/products/amazon-attribution

Getting Started with Amazon Attribution

To start using Amazon’s Attribution tool, just follow these simple steps!

1. Sign up for the Attribution Tool through the links below. For current sellers, you can register through your Amazon Seller Central account.

For vendors: https://www.amazon.com/forms/3635f20b-f743-4f6a-99a1-4150eb5b4d00?ref_=a20m_us_p_attr_gs_sgnup

For Amazon sellers (NA): https://sellercentral.amazon.com/attribution?ref_=a20m_us_p_attr_gs_sc_rgstr

For Amazon sellers (EU): https://sellercentral-europe.amazon.com/attribution?ref_=a20m_us_p_attr_gs_sgnup_eu

2. Head to your Attribution dashboard, click on your Advertiser name and select “New Order”

3. Select your creation method. If you are using a pre-existing ad such as a Google paid search ad or a Facebook ad, you can upload a file that will automatically create the tags. If you would like to manually input the information, you can select “Manually Create Order and Tags”

4. Add the product you want to track. You can search by product name or ASIN.

5. Finalize Your Attribution Tags. Add a name and an optional external ID.

6. Name your item listing, choose your publisher platform (Facebook/Twitter/etc.), and add your listing URL. Then, click “Create.”

After step 6, your tag and URL are complete! Take the URLs and paste them into your ads on other platforms. Once you launch those ad campaigns, the URL will track any clicks you get and will display where the clicks are coming from. From here, you’ll be able to who is viewing your listing and which platforms are getting the most traction. By the end, you can test different platforms, remove ads that don’t have enough clicks, and scale up the ones that do!

Advertising with Attribution

Amazon sellers and vendors interested in Attribution can utilize this tool to understand their customers’ behavior. When a customer clicks on your tag on another platform, Attribution will capture the most important metrics for your products including:

Visibility Metrics

  • Clicks: the number of times customers click on your URL
  • Impressions: the number of digital views and engagements
  • Page Views: the number of customers viewing your listing and product page

Conversion Metrics:

  • Add-to-carts: the amount of times your product is added to a buyer’s cart on Amazon
  • Purchase rate: the number of sale conversions from page viewers
  • Total sales: the amount of times your product is sold

These metrics provide a ton of insight into your customer’s behavior and how they view your product. By tracking your audience, you can see exactly which channels are performing well and which are underperforming. These metrics will also reveal which platforms your market segment is located on.

For example, if you see that your Facebook ads are not getting enough clicks, you can either try a new Facebook ad (A/B test and reiterate) or reduce your Facebook budget and invest in better-performing channels. If you happen to get a lot of clicks and sales on a specific site, you can scale the ads and increase your budget to capture more clicks. 

You may also see that your customers are more likely to use one site over another. If your customers are clicking your links on Facebook more than on Twitter, you should focus more attention on Facebook ads than Twitter ads. The ability to track and analyze your customer funnels will allow you to optimize your strategy by cutting poor-performing channels and maximizing proven channels.

Benefits of Multichannel Traffic

If you currently don’t advertise on non-Amazon platforms, Amazon’s Attribution tool might not be helpful. But, it also provides a new opportunity to expand your marketing and traffic to multiple channels. While advertising and sponsored ads may have an upfront cost, they can be extremely useful to launching your products and increasing your sales. These are some of the best advantages of multichannel traffic:

  1. Product Visibility: With ads and sponsored posts on multiple platforms, you get more visibility and traffic on your product listing. This increases the eyes on your product and can lead to higher sales.
  2. Amazon Best Sellers Rank: Higher sales for your product means your product’s Seller Rank will also increase. Better rankings can also mean more customers viewing and buying your product on Amazon.
  3. Brand Building: Launching and selling a product can be extremely difficult because your brand is unknown. Ads can provide more sales, reviews, and trust for your brand.
  4. Shareability: Product listings and ads on social media are easy to share. If a customer likes your product, they can simply repost, share, and recommend your products to their friends.

What Are You Waiting For?

You can start advertising with Amazon’s Attribution tool now for free! This tool can be extremely powerful for Amazon sellers who advertise on other platforms as long as you are already brand registered. Start using Attribution today to learn more about your customers and optimize your Amazon sales!

To source products to start your Amazon business or improve your sales, check out Sellgo.com and our FBA tools!

Amazon Returnless Refund: 5 Things Every Seller Should Know

Returns are one of Amazon’s and their third-party sellers’ biggest challenges to selling products online. It was reported that 30% of all products ordered online are returned. Traditional brick and mortar stores have never experienced a return flux as we see with e-commerce, reporting only 8.89% of all products being returned. The main culprit behind high online returns: free return shipping.

Unlike past times, returning products has become easier than ever. Specifically when you look into marketplace giants like Amazon, which guarantee free returns and shipping for most of their products, returning a product is as easy as putting the item in a box and dropping it off at a post office.

These online return policies are still evolving and changing today. In 2017, Amazon released a new type of online return, returnless refunds. Returnless refunds allow customers to get 100% refunds without having to ever return their products. You read that right. With this policy, customers can report any product to be defective, receive a full refund, and get to keep the product after. The topic of returnless refunds has been a huge debate topic among Amazon sellers. With this latest controversy with returnless refunds, here are 5 things every seller needs to know about this policy.

What is a Returnless Refund on Amazon?

Returnless refunds are given to customers who request refunds for their purchases but are not required to return the product. Returnless refunds allow sellers to quickly resolve product issues such as defects or purchasing errors. In normal circumstances, refunds can take up to 3-5 business days and require customers to bring back the product in question.

On Amazon, returnless refunds are an optional feature for Amazon third-party sellers. In some cases, returnless refunds may be cheaper than shipping the returned item back. Sellers may opt into the returnless refund policy to save on return shipping costs, even if it means losing a product unit.

For more information on Amazon’s Return Policies.

Pros of Returnless Refunds for Amazon Sellers

You may be wondering why any sane Amazon seller or online merchant would agree to returnless refunds. Returnless refunds mean sellers could lose dozens if not hundreds of products by customers submitting a simple return claim. In some ways, that’s true, it doesn’t make economic sense to “give away” free products. But in many cases, returnless refunds provide tons of benefits that outweigh the cost of a “free” product.

1. Returnless refunds can save sellers money from return shipping:

Return shipping is really expensive. For Amazon sellers, the cost to ship a product to a buyer can cost between $2 to $140. If you’re selling a cheaper product (less than $10), it can be more expensive to ship the product back to Amazon. Not to mention, if a product is truly defective, returning the product is pointless since you won’t be able to resell a defective product. So you could potentially lose the product and pay an extra cost to ship it back to Amazon, By removing product returns, you might lose the product, but it’ll save the cost of shipping the product back.

2. Better customer relationships:

Defective or poor products can be extremely frustrating for a customer. The last thing they want is to fight tooth and nail for a refund. Returnless refunds allow customers to get refunds faster and reduces the points of friction that can hurt your business. The customer no longer has to worry about packaging and shipping the product back. and will receive a refund in 1-2 business days, which is a lot faster than typical refunds. The faster and easier the return, the more likely the customer will come back and purchase from you in the future. In an article by Invesp, 92% of consumers will repurchase a product if the returns are easy.

3. Good publicity:

If you can improve the customer’s experience during the return process, they might tell their friends and colleagues about your product and brand. Although it didn’t work out with this first product, the customer understands that you will provide them a safety net. The customer will feel a lot more secure if they needed a refund. Word of mouth is great publicity, and returnless return policies can drive a lot of it.

4. Saves time and resources:

When Amazon released its returnless refund policy, they claimed it was a highly supported and request feature by Amazon sellers. Returns can be extremely expensive, and the cost of fulling traditional returns can be detrimental to small businesses and sellers. There are products that cannot be resold. One example is beauty products, which when returned, cannot be resold due to health and safety protocols. When these products get returned, they typically get disposed of or destroyed. Essentially, sellers are paying to return a product they can no longer profit from. Returnless refunds are a cost-effective measure for sellers to cut their losses and save the time and resources that would have been wasted on fulfilling returns.

Dealing with Bad Actors

While returnless refunds can be beneficial to sellers, others have disapproved of Amazon’s returnless refund policy since its release. In 2017, many small businesses and Amazon sellers voiced their concerns about the new refund policy, claiming it could set a bad precedent for future returns. One of the biggest concerns around the policy was that it may encourage bad actors and potentially scammers from buying products on Amazon. These bad actors can claim a false return due to defects or unsatisfaction, then get a full refund and keep a free product,

If you are worried about these bad actors taking advantage of the returnless refund policy, there are a couple of tools and troubleshooting solutions to protect your business and products. For starters, Amazon monitors the amount of refunds request by any buyer account. Accounts with excessive returns may be suspended by Amazon. Secondly, sellers can choose specific products for returnless refunds. If a product is too valuable and can be resold, you can decide to opt out of a returnless refund for that particular product.

Opting In for Amazon Returnless Refunds

There are two methods of opting into returnless refunds,

The first method is by setting Returnless Refund rules.

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click “Returnless Refund” and then click “Add New Rule”

Amazon keeps doing return - less refunds I need them to STOP - Order  Management, Shipping, Feedback & Returns - Amazon Seller Forums
https://sellercentral.amazon.com/forums/t/amazon-keeps-doing-return-less-refunds-i-need-them-to-stop/435526

3. In the rules, set a price range for products you want to opt-in for Returnless Refunds (you may also select specific product categories or specific reasons for return)

4. Click “Save”

Now your products are ready. Any product within the price range (and within the category/reason for return if applied) will be eligible for Returnless Refunds.

image
https://sellercentral.amazon.com/forums/t/how-do-you-interpret-the-returnless-refunds/406163/5

The second method is through setting Returnless Refunds for specific products and SKUs (stock-keeping units).

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click on “Return Attribute Overrides” and download the template

3. Follow all the instructions on the template.

4. In the template, enter the code “RETURNLESS_REFUND” in the “prepaid label exemption code” box

5. Upload the completed template into the Return Attribute Overrides page

With that, the products you listed in your template will now be eligible for Returnless Refunds.

Picking Your Returnless Products

If you need help picking products for the refund policy, here are some key questions you need to ask before opting in:

1. Can the product be resold?

2. How much does it cost to return the product compared to the profits of reselling the product?

3. How does the returnless refund policy impact my inventory?

By asking yourself these questions, it determines the cost-effectiveness of opting into returnless refunds. Products that cannot be resold or if the profits do not cover the cost of the return, it might be worth using returnless refunds. And lastly, some sellers won’t have the capacity to give away “free products.” The reality is that products cost a lot of money. If your business is tight on resources, you might not be able to lose any products. Whether it may be, ask yourself these questions and determine the best solution for your Amazon business.

Looking Forward to What’s Next

We understand returnless refunds are not for everyone. Some sellers and businesses might not see the added benefits or cannot afford to lose a product. But for some sellers, returnless refund policies can be a lifesaver. Not only can sellers save costs by not paying for return shipping, but it can also provide a lot of relief for their customers. With faster and easier refunds with less friction, it might even convince customers to come back or better yet, promote your products to their network.

Depending on your business needs and practices, it might make sense to opt into returnless refunds. The best next step is to review your products and understand the potential cost of returning products. How much does return shipping cost? Can my products be resold? If not, does it make sense for me to pay for return shipping? Or should I just save costs and let my customers keep return products? No one knows but you, the business owner. If it makes economic sense to opt-in, returnless refunds might help your business in the long run.

2021 Guide to Amazon Vine Program

In 2021, Amazon revamped its popular and exclusive Vine program. The Vine Program only allows the most trusted and helpful reviewers to join their program. As a result, the Vine program has become a huge opportunity for Amazon shoppers who want to help other customers and get early access to new products. The Vine program is also one of the most popular programs among Amazon sellers and vendors who are eager to get their new products off the floor.

Whether you’re a hopeful reviewer wanting new products or an ambitious seller hoping to get reviews, the Vine program is an awesome opportunity.

What is Amazon’s Vine Program?

Amazon’s Vine program hand-selects an esteemed group of Amazon reviewers to review new and pre-release products before they even hit the market. Each reviewer or “Vine Voice” is screened and must fulfill specific criteria to even be considered for the program. If selected, these Vine Voices are then given free products from different vendors also participating in the Vine program. These Voices are asked to test these new products, review their satisfaction and product performance, and share their opinions on Amazon for other customers to see before they purchase the same product.

Amazon’s goal behind the Vine program is to combat the multitude of fake reviews on its platform. Amazon is filled with fake or malicious reviews, and it often hurts the entire Amazon marketplace.

For shoppers, fake reviews may lead to poor purchases, higher return rates, and lower satisfaction among customers. For sellers, fake reviews can hurt your sales, and even destroy a product before it even launches. With the Vine program, Amazon can provide customers with genuine reviews and help jumpstart sellers and their products.

How to Join Amazon’s Vine Program?

As mentioned, Amazon’s Vine program is extremely selective. Product reviewers can only join the program through an invitation after reaching a specific Reviewer Ranking threshold. On Amazon’s Vine Help website, they state,

“Vine Voices are selected based on several criteria, but primarily on the helpfulness of their reviews as judged by all other customers and by their demonstrated interest in the types of products that are featured in the program. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the program.”

The best way to increase your Reviewer Ranking and be eligible for the Vine program is to be helpful to other customers. This could mean writing engaging and insightful product reviews, providing genuine feedback to sellers, posting photos of the product, and answering questions in the Q&A. Under each product review, there is a counter that states, “X amount of people found this helpful” which may be one of the ways reviewers can increase their ranking.

Along with contributions to the Amazon community, the Vine program also looks at buyers and their interests. Since the Vine program will be testing products from any of their categories, they want to match the products to reviewers familiar with that product category. For example, if the Vine program was testing out a new fitness product, they are going to invite buyers who frequently buy and review fitness and health products.

Becoming a Vine Voice

If you contribute to Amazon and are invited to join their Vine program, congratulations! Here are the next steps you can expect:

Receive new and pre-released products:

Once you join the Vine program, you will be notified when a new product is shipped to you. Note that the products are completely free and provided by the vendors and sellers enrolled in the Vine program. Some Vine Voices may even receive pre-release products, which means you might even get to review products that have yet to be released for the open market on Amazon!

Start writing reviews:

After you receive and test out new products, you can begin writing and submitting product reviews. While you have to abide by Amazon’s posting guidelines, your reviews are your own. You can be as authentic as you want. Whether you write positive or negative reviews, your review and rating will not impact your Reviewer Ranking. You will even have a little banner next to your review with the title of “Vine Voice!”

Remember, the Vine program is all about reviews. When writing your reviews, be thoughtful and mindful of the customers reading your reviews, Be helpful and provide insight, in-depth experiences within your reviews! Your readers will appreciate it!

Benefits of the Vine Program

There are tons of different benefits of the Vine program, for both reviewers and sellers! For reviewers, the direct benefit is that you get free access to new and even pre-release products. If you are an avid Amazon shopper, this might be a dream come true! Along with free products, you get to help other shoppers like yourself. Amazon shoppers rely on your reviews to make confident purchases. Your reviews contribute to helping others, whether you know it or not!

For Amazon sellers and vendors, the benefits of the Vine program are even better! As a seller, you may think, why would I even bother with the Vine program? Doesn’t that mean I would have to give away products for free?

While yes, you do have to provide some upfront costs, the long-term benefits of the Vine program can launch your product into Amazon’s Best Sellers Rank. The truth is, launching a new and successful product on Amazon is extremely difficult. New products have little to no sales, and most likely have 0 product reviews. Along with low metrics, new products tend to struggle if they have little brand awareness or recognition.

The Vine program generates real reviews for real products. Sellers and vendors can send their products to the Vine program even before they officially launch their products. The program will provide essential early reviews and jumpstart your product. With more reviews, you’re more likely to have more visibility and sales. Not to mention, Vine Voices are the top reviewers on Amazon! It definitely doesn’t hurt to have an influencer promote and recommend your product!

If you want to enroll in Vine, simply head to your Amazon Seller Central account and click “Vine” located under “Advertising”.

Vine Program Updates in 2021

If you are a brand owner, vendor, or Amazon seller and would like to enroll in the Vine program, here are the requirements as of May 2021.

ASIN enrollment: Amazon will bill vendors $1,750 USD per enrolled parent ASIN

Stocking: Sellers are responsible for FBA fees to stock and ship products

Brand ownership: Vendors must be registered in Amazon’s Brand Registry

Review Threshold: Less than 30 reviews on your product’s page

Fulfillment by Amazon: Products must be enrolled in Amazon FBA must be in New condition

Note that Amazon Vine will not approve of these products:

  • hazmat or hazardous items
  • items sold in bundles
  • heavy or bulk items
  • dropshipping products
  • adult or “explicit” items

Sharing Your Vine Voice

The Vine program is a fantastic opportunity for both Amazon shoppers and Amazon sellers.

If you’re looking to join the Vine program as a reviewer, remember to be eligible, you need to help your fellow shoppers! Be insightful and engaging. Produce content and reviews that you would love to see if you were shopping for products on Amazon. For our sellers, we understand that the Vine program requirements are a bit steep, especially if you are coming from a startup or just beginning to sell on Amazon. If you have the capacity and want to find quick, reliable reviews, the Vine program might be the solution for you!

How to Message Seller on Amazon with 4 Successful Tips

Whether you have a question about a product or need to report an issue with your purchase, it’s important to know how and where to contact your Amazon seller. In traditional brick and mortar stores, you would never be able to directly contact a brand owner unless you contact their corporate office.

Amazon cuts this bridge by allowing customers to directly contact their Amazon sellers. For shoppers, being able to send your seller a message and direct communication are key perks to buying on Amazon. Even for sellers, it’s extremely beneficial to communicate with your customers to ask for product reviews and ratings, troubleshoot any issues, or simply answer questions from prospective customers.

In this article, we’ll be discussing 4 successful tips you can use to get in touch with a seller on Amazon.

Contact the Seller Before Placing An Order

If you want to contact a seller before placing an order, the best way to connect is through Amazon’s “Ask a question” feature found on Seller pages. To find a seller’s page, go to the product listing and locate the Buy Box. At the bottom of the Buy Box, it should state, “Ships From” and “Sold By.” For FBA sellers, the product will be shipped by Amazon, but the “Sold By” should be the actual seller. In our example of the ‘Cute Kitty Night Light,’ we were able to find the seller, GoLine TECH, in the Buy Box.

If you are looking for a different seller, you can scroll beneath the Buy Box and click on “New and Used from” where you can see the other sellers selling the same product.

Next, all you need to do is click on the seller’s name, and you’ll be directed to their seller account page. Once you arrive, click on the yellow, “Ask a question” on the top right of the page.

Once you click, Amazon will pop up a new window to their Seller Messaging Assistant. The Assistant will help curate a message to the seller. If you have a question about an item for sale, the Messaging Assistant will direct to you a couple of different options including product details, return policy, and shipping. Go ahead and choose the message topic. You will then be directed to write a message and include any necessary information.

And that’s it! Your message will be sent to your seller’s messaging inbox and you should receive a response within 2-3 business days.

Contact the Seller After Placing an Order

In some situations, you might need to contact a seller after you placed and/or received an order. This could be to ask follow-up questions, report a problem with your product, or make changes to an order. If this is the case, you can contact the seller through your orders,

First, click on Orders under Your Account.

Then, you see a list of all of your previous orders. Find the product in question, and look to the right of the order. You will find a list of different options. One of these options should be “Get help with order” or “Problem with order.”

Click whichever button appears. You will then be directed to a new page, and then prompted to select a message topic. Once you select a topic, you can then select Contact Seller and send them a message.

Connecting Through Seller Feedback

Some customers want to connect with their sellers by leaving seller feedback. This is a common practice for customers who have already received their products but want to provide feedback to the seller about their experiences. If you would like to leave your seller feedback, head to Orders under Your Account. Then locate the product and seller you want to rate.

In the right menu, you should see an option to “Leave seller feedback”. If this option is not available, it most likely means it has been past 90 days since you purchased the product and you can no longer submit any seller reviews.

After you click “Leave seller feedback,” you will be directed to a form where you will see the Seller, Product, and a form to complete. The form will ask for a seller rating (1-5 stars), a question about the product, and a comment box where you can provide any message to the seller.

When complete, simply click “Submit Feedback” and you are done! Your seller feedback and message will be sent to the seller.

Buyer-Seller Message Center

The last method to message an Amazon seller is through the Message Center. If you contacted a seller before or after purchasing a product, your previous messages and conversations will appear in the Message Center! To access the Message Center, start by clicking on “account” under Your Account.

A new page will appear with 10 different options. One of these options will be “Your Messages.” When clicked, you will be directed to your Message Center.

The Message Center is a great place to review old messages between you and your Amazon sellers. If you want to follow up with the seller and keep the conversation going, the Message Center can help you! You can see your Buyer/Seller messages and view your sent messages.

Stay Connected on Amazon!

While these are great tips for customers to connect with their sellers, these methods can also be used by sellers to keep in touch with their buyers! For Amazon sellers, staying in touch is vital to sustaining your business. Connections allow sellers to request seller reviews, product reviews, and more!

We hope you all stay connected on Amazon, and even stay connected with us!

If you enjoyed our article, please connect with us and the Sellgo family on any of our social media platforms! We hope to see you there!

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What is UPC? Universal Product Codes and Why You Need Them!

UPCs or “Universal Product Codes” are one of the foundational product identifiers that the entire business world relies on. Every item or product in the world is assigned a global identifier, a series of numbers and letters that keep track of a product and any of its transactions. UPCs, like other product identifiers, enable any seller, merchant, or business to purchase, sell, or keep track of their products. For new companies and Amazon sellers, it is vital to secure UPCs for your products before you are allowed to distribute and sell anything on Amazon.

By learning about UPCs, you’ll get a better idea about how they play into your Amazon strategy, and how you can use UPCs to sustain, grow, and accelerate your business.

What are UPCs?

The easiest way to break down UPCs is by looking at a simple product label. Labels consist of two different parts: the barcode and the unique digit number. Barcodes are a series of lines and black bars in a unique sequence, often read by barcode scanners. Along with a barcode, each product contains a unique 12 digit numerical code called a GTIN, or “Global Trade Identification Number.” Each label contains a UPC (barcode) along with a 12 digit GTIN below. Essentially, the UPC is the same as the GTIN, except the UPC is displayed through the barcode.

What are GTINs?

As mentioned, GTINs, or Global Trade Identification Numbers, are part of labels and are the numeral codes assigned to products. Every product in the world has a different GTIN depending on the brand owner or manufacturer and the product model. GTINs come in varying lengths, but the most common are GTIN-12, or 12 digit numbers.

GTIN-12 can be broken down into 3 parts. The first 6 digits, the next 5 digits, and the 12th and last digit.

The first 6 digits are known as GS1 or “Uniform Code Council”. GS1 are also called “company prefixes” because they represent a specific company. Every company has a different set of numbers for different companies. For example, Nike’s products may have a different GS1 code than Adidas.

The next 5 digits are known as the “product number”. As the name implies, each product model and type has a unique product number. For our example, Nike sells two models of shoes. Both shoes will have the same GS1 (since they are both under Nike), but each model will have a different product number.

The final and 12th digit is known as the “check digit” which is a unique number assigned when calculating the 11 digits together.

GTINs and UPCs work together to keep track of every product and its respective transactions. By using UPCs and GTINs, businesses and consumers can quickly and efficiently scan products, check product details such as pricing, and keep track of inventory and sales transactions.

Should I Use UPCs or ASINs?

If you sell on Amazon, you might be wondering: UPCs? What about ASINs? How do they relate to UPCs?

ASINs are known as “Amazon Standard Identification Numbers,” and like UPCs, they are used to keep track and monitor specific products stored, sold, and shipped on Amazon. Unlike the 12 digits found in UPCs, ASINs are only 10 digit product identifiers. Every product on Amazon is given a unique whenever they are registered in Amazon’s system. ASINs should be familiar to anyone who shops or sells on Amazon, as they are the most common product identifier on the entire marketplace.

Before you can buy or sell a product using an ASIN, the product needs to be registered on Amazon using a UPC. For most categories, you will be required to provide the UPC when creating a new listing for your product. As a result, you need the UPCs to sell anything on Amazon.

Don’t stress out if you don’t know your UPCs. If you have your products on hand, your products should have a barcode on the packaging which includes your UPC barcode and GTIN. In case your products do not have a label, contact your supplier or manufacturer immediately. Your product provider should be able to provide your product’s information including their UPC.

*Note: In case you are selling books, may receive an ISBN (international standard book number) instead of a traditional GTIN. If you happen to be outside the U.S., you may receive an EAN or “European Article Number” instead of the traditional UPC and GTIN.

How many UPCs Do I Need?

For Amazon sellers and businesses, you will need a different UPC for each product you plan on selling.

Remember, UPCs are needed to keep track of sales, so each variant of products will need to have its own unique UPC and GTIN. For example, if you were selling a shirt on Amazon in multiple sizes (Small/Medium/Large/X-Large), each size will require a different UPC and GTIN. For each of these UPCs, you will then need to create a new listing for each of these variants. If you sold the shirt in 4 different sizes, you should have 4 different UPCs. After adding these products to Amazon, you should receive 4 different ASINs.

Simply put, you need a unique UPC for every product you sell.

Strengthen Your Strategy with UPCs

UPCs are a foundational part of your business. Without the UPC, you won’t be able to sell any products on Amazon. But if you use them correctly, you can maximize your efficiency by scanning and tracking any product you want to sell online.

Don’t forget that UPCs are not the final product! Like all product identifiers, UPCs and GTINs are just the first steps. You need to convert your products to ASINs! You can use any product identifier like EANs and ISBNs to add new products to Amazon and start selling today.