Amazon Renewed: 2021 Guide to Selling Refurbished Products on Amazon

Selling used and refurbished products on Amazon just got a whole lot easier. Before, selling used products on Amazon (other than books) was a huge headache. Most customers only want to purchase new products and hardly bother looking at used ones. Even Amazon’s Buy Box algorithm gives priority to sellers selling used products. In 2021, Amazon is trying to revamp its resell market with the launch of Amazon Renewed. Amazon recently launched its new Renewed marketplace, where sellers can register to sell high-quality products that are still close to new conditions. The new marketplace provides sellers another avenue to increase their sales and grow their Amazon businesses, with some added benefits.

This blog will break down how Amazon Renewed operates and how you can start making sales on Amazon by selling like-new and refurbished products with Amazon Renewed.

What Does Amazon Renewed Mean?

In general, used and refurbished products are difficult to sell. Especially on Amazon where customers are accustomed to buying brand new products, selling anything different can be tricky. One of the issues with used products is that no one wants to buy a potentially broken or defective product. Even products that are “newly refurbished,” come with a ton of preconceived notions of potential product issues. Amazon Renewed is hoping to change the way Amazon customers perceive and buy used products.

When Amazon launched its Renewed marketplace, they played a heavy emphasis on their testing process of used products. Any used or refurbished product sold on Amazon Renewed must undergo serious trials and evaluations to be approved to sell. Every pre-owned product on Renewed is inspected and tested by one of Amazon’s qualified suppliers and third experts. Each product comes with Amazon Renewed Guaranteed, confirming that every product is completely working “like-new” along with a 90-day warranty. After undergoing and passing a refurbishment process, products are cleaned and repackaged and then are available for purchase on Amazon Renewed.

Why Should I Sell Like-New Products?

Used and refurbished products can be extremely beneficial to sellers by providing new avenues of growth. Here are some of the key benefits from selling like-new or refurbished products on Amazon Renewed:

Low Competition and High Potential

The amount of sellers on Amazon is increasing every day, and as the competition rises, the sales of each Amazon business can take a hit. With the Renewed program, used products have to go through a strict testing process to ensure they are working properly. The marketplace has more strict quality criteria and testing in place, which allows Amazon to prevent any bad actors from joining. This is great news for professional or eager sellers who are currently struggling with the competition on Amazon. Amazon sellers can join a more exclusive marketplace that has a lot less competition and more room for growth.

Access to Amazon

Along with growth opportunities, Renewed sellers will still have access to all of the benefits of selling on Amazon. This includes access to Amazon seller tools, Amazon FBA and Prime shipping, and the millions of Amazon customers around the world. While you won’t be selling new products, there will be tons of customers searching for your used products.

Certified and Trusted Products

Amazon Renewed testing process can validate your used products to increase brand trust and sales. Selling refurbished products on any other e-commerce platform can be tough. Since most other marketplaces don’t offer any refurbish guarantee for third-party sellers, there is a lot less trust between sellers and their potential customers. As we mentioned above, no customer wants to purchase a potentially broken or defective product. But with Amazon’s Renewed Guarantee, customers will be more confident in purchasing used products on Amazon.

Growing Your Catalog

Expanding your Amazon inventory can be tough when there are too many sellers selling the same products as you. But if you sell used products, it provides another opportunity for product sourcing and expanding your inventory. With new products, sourcing enough inventory can also be really expensive. Most used and refurbished products can be purchased at a discounted rate through online sellers, thrift stores, garage sales, and more. By selling used products on Amazon Renewed, you can potentially source more products with higher profit margins at a cheaper cost!

Do Customers Want Used Products?

Looking back, you would think customers are shying away from used products, but in reality, it’s the exact opposite.

In a study done by Global Data Retail, it was reported that resale marketing is growing 11x faster than traditional retail markets. In 2030, it is estimated that the resale market will be worth roughly $84 billion.

This change isn’t surprising when looking at the primary reasons behind reselling used products. The two biggest benefits of used and refurbished products are the potential economic savings and the impact on the environment.

It’s no secret that used and refurbished products are always cheaper than their new counterparts. With the current buyer market, more and more shoppers are looking for affordable alternatives rather than paying full price on goods. Used and refurbished products that are “like-new” provide that perfect middle ground where shoppers can confidently purchase high-quality goods without breaking their wallets.

Along with the monetary savings, lots of customers are thinking of the economic impact of buying new products. One of the biggest eco-issues is the production of electronic waste (e-waste). We even discussed this topic in our previous article on Amazon’s Trade-In program where e-waste contributes 20 to 50 million metric tons of pollutants is disposed of worldwide every year. To combat e-waste, many shoppers are becoming more environmentally conscious, purposely choosing to purchase used products instead of new ones.

The market for used and refurbished is there, and it is growing fast. As more and more customers are looking for cheaper, more sustainable, and eco-friendly resale products, Amazon Renewed provides a huge window of opportunity for Amazon sellers.

How Do I Sell on Amazon Renewed?

Here are the steps to apply and register for Amazon Renewed:

Step 1: Register an Account on Amazon

This process is quite simple. Head over to and click on “Sign Up.” The registration process is quite simple and should only take a couple of minutes.

For our existing Amazon sellers, you’ll need to submit a form providing details about your current Amazon business. Click the link below for the application details and get started:

Step 2: Meeting the Criteria

As we mentioned before, this program is a lot more exclusive to sell on, which is why there is a lot less competition. To qualify and sell on Amazon Renewed, every seller must fulfill the following criteria:

– Supply invoices showing a minimum a total value of $50,000 in qualifying refurbished purchases in the previous 90 days from the date of the application or 180 days for sellers selling Home, Tool, Lawn & Garden, and Kitchen products.

– Less than a 0.8% Order Defect Rate in the past 90 days

– Minimum of 8 professional images for your products and their packaging (for factory refurbished products)

– Agreement to Amazon Renewed Guarantee and their policies

– For Apple products, sellers will need to provide invoices from the past 90 days that total $2.5 million in Apple refurbished products

Step 3: Approvals and Listings

For sellers who meet these requirements, your application will be approved in a couple of days and you can begin to list and sell your refurbished products through Amazon Renewed. If a customer decides to purchase your product, you can either fulfill the order yourself (FBM) or use Amazon’s Fulfillment Centers (FBA).

Which Products Can I Sell?

Amazon Renewed currently accepts select products and product categories. The most commonly found products on Amazon Renewed include:

  • Phones
  • Cameras
  • Kitchen Appliances
  • Computers
  • Video Game consoles
  • Televisions
  • and more

To find a complete list of permitted products you can sell on Amazon Renewed, you can refer to Amazon’s program details and guidelines here.

In addition to the product categories, all products sold on Amazon Renewed must pass their quality check and evaluations. This means your products have to meet the “Amazon Renewed Guarantee” which have follows Amazon’s Global Quality Policy. Some of these requirements:

  • No signs of cosmetic damage (scratches, dents, etc.) should be visible when the product is held 12 inches away.
  • Any potential refurbishing operation should only use the Original Equipment Manufacturer (OEM) part.
  • All markings on the product must be intact (e.g. product logo). No additional markings (e.g. supplier logo, engravings, etc.) are allowed.
  • When present, batteries must have a capacity that exceeds 80% of the new equivalent
  • Products must include all accessories that come with a new equivalent.

This is just a short list, but Amazon has a ton more requirements to abide by. You can find the entire list of restrictions in more detail here.

Growing Your Business with Amazon Renewed

We understand that the seller and product criteria may be a lot for some sellers. But, it is well worth it. Amazon Renewed is at the forefront of the rise of resale, used, and refurbished products. While Amazon’s marketplace becomes busier and more competitive, Amazon Renewed may be the lifeboat that can protect and sustain your business among the competition.

If you don’t qualify for Amazon Renewed now, don’t panic! There’s still a lot of time to build your sales and qualify for Amazon Renewed in the coming months. But to get there, you need to start selling high-quality products now. Go to and look into our seller tools like our Search Management tool to bulk analyze supplier catalogs. Then, use the Profit Finder to hunt down the best and most profitable products to source and sell. Once you build your inventory and sales history, you’ll be eligible for Amazon Renewed in no time!

Until next time, take care and good luck on your Amazon seller journey!

Amazon Direct Shipping: Why Are Sellers Giving Away Free Products?

An annoying aspect about Amazon’s Fulfillment by Amazon (FBA) is paying Amazon’s outrageous storage fees. Depending on the month, storing your products at Amazon’s warehouses can cost as low as $0.75 to $2.40 per cubic foot. While the cost may seem low, the cost can be higher depending on the products you sell and how much space your inventory requires.

But that’s not the end of it. What’s worse is Amazon’s long-term storage fees which charge a premium price of $6.90 per cubic foot or $0.15 per unit, whichever is greater. These horrendous rates apply to every single product that is in an Amazon warehouse for over 365 days. To avoid paying these premium rates, Amazon sellers are getting rid of their inventories using Amazon Direct Shipping.

What is Amazon Direct Shipping?

As their excess inventory gets closer to the 365-day mark, Amazon sellers begin to panic at the thought of paying Amazon’s long-term storage fees.

What can you do? Your products are stuck in a warehouse, they aren’t selling, and now you’re about to be charged Amazon’s long-term storage fee for every unit stuck in their warehouses.

Then Amazon sellers came up with a unique idea: why don’t we give our products away for free? This is where Amazon Direct Shipping comes in. Instead of letting their inventory collect dust in a warehouse and getting charged long-term storage fees, Amazon sellers take their extra products from these warehouses and directly shipping their products to random customers. These sellers are essentially giving away their own products for free, and in exchange, they clear their Amazon inventory and avoid the storage fees. These “free products” are commonly known as “freebies.” And there are tons of customers hungry for free products.

Cutting Down Storage Costs with Direct Shipping

You must be thinking, why would any seller ever give away their products for free? Aren’t they losing money? Well, technically yes. But you need to look at the long-term advantages of Amazon Direct Shipping and freebies.

For starters, getting rid of excess stock allows sellers to avoid Amazon’s long-term storage fees. Remember, these fees charge whichever fee is higher. So if a seller has 1,000 excess units sitting in a warehouse, they can be charged $150 ($0.15 per unit, 1,000 units) or more. And this fee is applied every single month your products continue to sit in long-term storage. While sellers are losing money on freebies, they can protect themselves from losing more money in the long run if they get rid of excess products sooner.

Another thing to note about Amazon storage is every seller has a max storage capacity. To better manage their warehouses, Amazon limits every seller to 10 cubic feet of storage. This means unless you sell your products quickly, the rest are just sitting in the warehouse. If a product has been sitting in a warehouse for the past 365 days, this either means your products have poor sales or that you ordered too much inventory. Regardless of the reason, this inventory is now occupying space that could be used for better-performing products. By giving away freebies, sellers can take that space and reinvest it into products that could make you money.

Although it might not make sense to give away free products in the short-term losses, it might save sellers money in the long run. Sellers can also take those savings and invest in better products that will make them more money.

How Customers Can Get Freebies

Amazon Direct Shipping happens entirely between the seller and the customer, Amazon is not involved in direct shipping. If you are a seller looking to get rid of excess stock, you can start giving away freebies to interested customers. Before you give away freebies, communicate with the customer to discuss shipping costs and procedures. Most sellers giving away freebies using Amazon Direct Shipping meet customers through 3rd party websites. There are dozens of Facebook groups, Reddit threads, and even websites dedicated to giving away freebies.

Both sellers and interested customers can connect and communicate through these 3rd party websites. Then both parties must negotiate any potential costs and shipping logistics. If you are interested, simply head to one of these sites or Google and search for “Amazon Freebies”. You’ll find tons of groups filled with both sellers and customers trying to get rid of their products.

Remember to negotiate the shipping costs and get the shipping address from the customer. Then the seller should notify Amazon to directly ship the freebies from the warehouse to the intended customer. We suggest Amazon sellers do this weeks in advance before their 365 days are up. That way, you can clear your inventory before you accrue any long-term storage fees.

How Sellers Can Reduce Freebies

For sellers worried about accruing long-term storage fees and want to avoid Amazon Direct Shipping, the best solution is to forecast your sales and order the proper amount of inventory. To forecast sales, monitor your product’s sales over a 30 day, 90 days, and 12 month period. By analyzing your product’s sales performances, you can estimate the sales of any product and purchase enough inventory to meet the demand. We recommend sellers stock at least 3 months’ worth of inventory if possible. This is enough inventory to meet demand while providing a safety net if you sell out quickly.

If you just started selling or cannot forecast your sales, we suggest you check out FBA seller tools. While there are many seller tools on the market, we highly recommend using Sellgo’s Product Tracker. The Product Tracker evaluates any product on Amazon and tracks its sales performances for you. You will be able to utilize the Product Tracker to track the Average Daily Sales of any product you sell. Then, you can use the sales estimation to restock the perfect amount of products.

With the Product Tracker, you will always know how much inventory to purchase and never have to worry about excess inventory or Amazon’s long-term storage fees again.

Be Proactive, Not Reactive

While Amazon Direct Shipping is a great solution for sellers dealing with overstocking and storage fees, it should never reach this point. Freebies may help get rid of excess inventory and protect sellers from fees. In the end, sellers are still losing money giving away products. By being proactive with seller tools like the Product Tracker, you can prevent giving away freebies. You will always purchase the perfect amount of stock to meet demand and prevent long-term storage fees. Your Amazon business will thank you.

Head over to and check out the Product Tracker to be proactive and prevent any freebies in the future.

Amazon Attribution (Beta): A 2021 Beginner’s Guide

For Amazon sellers and brands, one of the best strategies to growing sales is broadcasting your products through multiple marketing channels. With more diverse avenues of traffic, merchants can broaden their visibility and expand their reach to new customer segments. Amazon is helping their sellers diversify their marketing channels by launching and testing the beta for their new tool, Amazon Attribution.

Amazon’s Attribution tool focuses on helping businesses expand their multichannel marketing through social media, search engines, and more. The best part about this new tool: sellers can start using it now, for free.

Keep reading this beginner’s guide to learn more about the new Attribution tool and how you can start using it now to grow your marketing strategy and accelerate your Amazon business.

What is Amazon Attribution Beta?

Amazon Attribution is Amazon’s new marketing and analytics tool that allows Amazon sellers to identify traffic channels and funnels. Marketers can connect their products and listings to external marketing channels including social media campaigns like Facebook or Twitter ads, along with search engine (Google Ads), email, video, and more.

This new tool takes advantage of “tags.” Tags are specialized URLs used to track your audience’s online activity and behavior. If a customer on another platform sees your ads and clicks your URL, the tag will track the traffic source they are coming from such as Facebook or Twitter. With the Attribution tool, you can measure how many customers are coming from your different marketing channels and optimize your marketing strategy.

Eligibility for Amazon Attribution

Amazon Attribution is still in its infancy, allowing users to test the beta. To use the beta, users need to be registered in Amazon’s Brand Registry to validate their ownership. Users also need to be currently active on Amazon, this includes sellers, vendors, agencies, and any party that sells on Amazon.

In addition to these requirements, the beta is only available in select countries including the United States, Canada, United King, France, and more. Please refer to the graphic below for eligibility.

Getting Started with Amazon Attribution

To start using Amazon’s Attribution tool, just follow these simple steps!

1. Sign up for the Attribution Tool through the links below. For current sellers, you can register through your Amazon Seller Central account.

For vendors:

For Amazon sellers (NA):

For Amazon sellers (EU):

2. Head to your Attribution dashboard, click on your Advertiser name and select “New Order”

3. Select your creation method. If you are using a pre-existing ad such as a Google paid search ad or a Facebook ad, you can upload a file that will automatically create the tags. If you would like to manually input the information, you can select “Manually Create Order and Tags”

4. Add the product you want to track. You can search by product name or ASIN.

5. Finalize Your Attribution Tags. Add a name and an optional external ID.

6. Name your item listing, choose your publisher platform (Facebook/Twitter/etc.), and add your listing URL. Then, click “Create.”

After step 6, your tag and URL are complete! Take the URLs and paste them into your ads on other platforms. Once you launch those ad campaigns, the URL will track any clicks you get and will display where the clicks are coming from. From here, you’ll be able to who is viewing your listing and which platforms are getting the most traction. By the end, you can test different platforms, remove ads that don’t have enough clicks, and scale up the ones that do!

Advertising with Attribution

Amazon sellers and vendors interested in Attribution can utilize this tool to understand their customers’ behavior. When a customer clicks on your tag on another platform, Attribution will capture the most important metrics for your products including:

Visibility Metrics

  • Clicks: the number of times customers click on your URL
  • Impressions: the number of digital views and engagements
  • Page Views: the number of customers viewing your listing and product page

Conversion Metrics:

  • Add-to-carts: the amount of times your product is added to a buyer’s cart on Amazon
  • Purchase rate: the number of sale conversions from page viewers
  • Total sales: the amount of times your product is sold

These metrics provide a ton of insight into your customer’s behavior and how they view your product. By tracking your audience, you can see exactly which channels are performing well and which are underperforming. These metrics will also reveal which platforms your market segment is located on.

For example, if you see that your Facebook ads are not getting enough clicks, you can either try a new Facebook ad (A/B test and reiterate) or reduce your Facebook budget and invest in better-performing channels. If you happen to get a lot of clicks and sales on a specific site, you can scale the ads and increase your budget to capture more clicks. 

You may also see that your customers are more likely to use one site over another. If your customers are clicking your links on Facebook more than on Twitter, you should focus more attention on Facebook ads than Twitter ads. The ability to track and analyze your customer funnels will allow you to optimize your strategy by cutting poor-performing channels and maximizing proven channels.

Benefits of Multichannel Traffic

If you currently don’t advertise on non-Amazon platforms, Amazon’s Attribution tool might not be helpful. But, it also provides a new opportunity to expand your marketing and traffic to multiple channels. While advertising and sponsored ads may have an upfront cost, they can be extremely useful to launching your products and increasing your sales. These are some of the best advantages of multichannel traffic:

  1. Product Visibility: With ads and sponsored posts on multiple platforms, you get more visibility and traffic on your product listing. This increases the eyes on your product and can lead to higher sales.
  2. Amazon Best Sellers Rank: Higher sales for your product means your product’s Seller Rank will also increase. Better rankings can also mean more customers viewing and buying your product on Amazon.
  3. Brand Building: Launching and selling a product can be extremely difficult because your brand is unknown. Ads can provide more sales, reviews, and trust for your brand.
  4. Shareability: Product listings and ads on social media are easy to share. If a customer likes your product, they can simply repost, share, and recommend your products to their friends.

What Are You Waiting For?

You can start advertising with Amazon’s Attribution tool now for free! This tool can be extremely powerful for Amazon sellers who advertise on other platforms as long as you are already brand registered. Start using Attribution today to learn more about your customers and optimize your Amazon sales!

To source products to start your Amazon business or improve your sales, check out and our FBA tools!

How Much Does It Cost to Sell on Amazon? Starting an Amazon Business

You want to start your own Amazon business and start selling products on Amazon today. The only problem is: you don’t know how much it will cost upfront to start selling. The cost of starting your own Amazon business depends on a couple of things: the selling plan, what products you plan on selling, which fulfillment method you want, and a couple of other variables. While the options are flexible, these choices and costs are going to determine the profitability and success of your business.

We’ll be covering all of these decisions right now and to determine the best strategy for your Amazon business.

Seller Account Pricing Plans

The first cost factor to consider is your Amazon selling plan. There are currently two plans to choose from: the individual plan and the professional plan.

The individual plan is the cheapest plan and charges sellers $0.99 per item sold on Amazon. The professional plan is a bit more expensive, and charges $39.99 per month, regardless of how many items you sell.

How do you know which plan is right for you?

Pick the Individual Plan if:

You sell less than 40 products per month.


You don’t know what to sell yet

Pick the Professional Plan if:

You sell more than 40 products per month


If you sell restricted products that need to be ungated

For beginner sellers, we highly recommend you start with the individual plan. The Individual plan is perfect for sellers who don’t have any sales history or products to sell. When starting, you will likely have low sales and low inventory. With the individual plan, you will only pay the $0.99 fee for each item you sell. With less than 40 sales a month, this will end up being a lot cheaper than paying for the Professional plan ($40 flat fee per month).

The Professional Plan is recommended to any seller who sells more than 40 products per month and has an established inventory with profitable, replenishable, and high-demand products. Once you start selling more than 40 products a month, it’ll be cheaper than the Individual plan since you won’t be paying the fee per item sold. You can sell an unlimited amount of products and only pay $39.99 for the month. The Professional plan also unlocks different tools that can increase your sales and product visibility such as the PPC campaigns (sponsored ads) and API selling tools and reports.

With the Professional plan, you can also start selling gated or restricted products on Amazon that have less competition and higher sales potential. We cover selling restricted products in our previous article, How to Get Ungated on Amazon in 2021.

Remember that you can always upgrade your selling plan later on. So, start small with the Individual plan. Once you start building your sales and have a set product catalog, upgrade to the Professional Plan.

Referral Fees

The second cost factor to consider when selling on Amazon is referral fees. Referral fees are a percentage of the total sales price or a fee minimum that the seller pays Amazon. The costs of the referral fees change depending on the type of product. This is why we suggest the Individual plan for new sellers without established inventories. Every product has a different referral fee percentage or referral fee minimum. Amazon will charge you whichever is higher. Here are some of the most common categories and their respective referral fees:

  • Appliances (15% up to $300, or 8% for sales greater than $300 or a $0.30 referral minimum fee)
  • Automotive (12%, 10% for tires and wheel products or a $0.30 referral minimum fee)
  • Beauty (8% up to $10, 15% for sales greater than $10 or a $0.30 referral minimum fee)
  • Books (15% + $1.80 closing fee)
  • Camera & Photo (8% or a $0.30 referral minimum fee))
  • Clothing & Accessories (17% or a $0.30 referral minimum fee))
  • Electronics Accessories (15% up to $100, or 8% for sales greater than $100, or a $0.30 referral minimum fee)
  • Home & Garden (15% or a $0.30 referral minimum fee)
  • Kitchen (15% or a $0.30 referral minimum fee)
  • Music (15% + $1.80 closing fee)
  • Personal Computers (8% or a $0.30 referral minimum fee)
  • Toys & Games (15% or a $0.30 referral minimum fee)

*Note: This is not a complete list of all the referral fees for all of Amazon’s categories. For other product categories and their referral fees, please refer to Amazon’s Pricing web page.

From Amazon’s Pricing page:

As a reminder, Amazon will charge you whichever fee is higher. For our new sellers, make sure to keep this in mind when you source products to sell on Amazon. You may note that a once profitable product can become unprofitable and even cost you money to sell after accounting for referral fees

Fulfillment Fees

The third cost factor to sell on Amazon is fulfillment fees. Fulfillment fees include two primary costs: the cost to ship and the cost to store.

Fulfillment by Amazon (FBA)

If your products are shipped through Amazon or “Fulfillment by Amazon” (FBA), Amazon charges you a fulfillment fee per unit sold which included picking and packing your orders, shipping and handling, customer service, and product returns. These fulfillment fees are dependent on the type, weight, and dimensions of your product. Depending on your shipping weight, your fulfillment fees can be as low as $2.16 for small and light products and as high as $138.11 or more for special overside products weighing more than 90lbs.

From Amazon’s Pricing page:

FBA also charges for storage fees. From January to September, storage fees cost $0.75 per cubic foot ($0.48 per cubic foot for oversized products). In October through December, these storage fees increase to $2.40 per cubic foot and $1.20 per cubic foot for oversized products. This increase is to account for the holiday and seasonal demand during Quarter 4 of the year.

From Amazon’s Pricing page:

Fulfillment by Merchant (FBM)

For sellers who ship and store their products, known as “Fulfillment by Merchant” (FBM), Amazon charges a separate fulfillment/shipping rate depending on the product category, shipping speed, and selling plan. Products under the category of books, music, videos, and DVDs, Amazon charges a shipping rate depending on the shipping speed and shipping address. For domestic standard shipping, Amazon charges $3.99 per item. For faster shipping, Merchants can pay $6.99 for domestic expedited shipping and $14.95 for domestic two-day shipping. International shipping costs up to $46.50 for international expedited shipping.

From Amazon’s Pricing page:

In all other categories not mentioned, merchants will have to pay $3.99 per unit for domestic standard and up to $6.99 or more for domestic expedited. 2 Day shipping and international shipping are not available for other categories. Because FBM sellers store their inventory, Amazon’s storage fees do not apply.

For more information on Amazon’s fulfillment fees and which may apply to your business, check out Amazon’s Pricing web page.

Other Costs and Fees

By now, we’ve touched on the selling plan, referral fees, and fulfillment fees. These three factors account for a majority of the cost to sell on Amazon (not including product sourcing). If you have decided to use Amazon FBA, you will have access to additional services that Amazon provides to its sellers for an additional fee. This includes:

  1. FBA Label Service: Amazon will create and apply barcodes to any of your products, fee charges per item.
  2. FBA Prep Service: Amazon will prepare your products for shipping, fee charges per item.

Along with services, Amazon also charges additional fees to unplanned services they provide if there is any error with your products, packaging, and/or labels.

  • Long-term storage fees: for products that have been in Amazon’s FBA centers for over a year
  • Removal order fees: for products you want to be removed from Amazon’s FBA centers, Amazon will dispose of unsold merchandise for a per-item removal fee
  • Returns fees: for products returned by a customer, Amazon will process a free return for the customer and charge your account a fee for the cost of return shipping
  • Unplanned service fees: for products with incorrect or missing labeling, packaging, or preparation, Amazon will fix your products for a per-item fee

If you need more information on these other costs and fees, head over to Amazon’s pricing web page.

Keeping these Costs in Mind

If you just started selling or want to start selling on Amazon, it is vital to account for these potential costs when selling products on Amazon. More importantly, it is important to consider these costs before you source any product.

A general rule of thumb we recommend to all beginner sellers, pick products that are:

  • Small and lightweight: By selling small and lightweight products, you’ll notice the shipping and fulfillment fees will be a lot cheaper!
  • High demand: Products in high demand will be easier to sell and will acquire fewer storage fees long term.
  • High quality: Sourcing only high-quality products, you can reduce the number of returns and unplanned service fees.

Before you start sourcing make sure to calculate the potential profit margins and account for any applicable costs and fees! This can be easily calculated with Amazon’s Revenue Calculator. If you need any additional help, check out our blog on the Profit Calculator.

And lastly, if you are a new seller and aren’t sure where to start sourcing products, we highly recommend using Amazon seller tools like Sellgo’s Profit Finder and Product Tracker. Using seller tools can save you a ton of time finding high-demand and profitable products you can start selling now! Our tools will account for all of these fees and highlight the best products that are guaranteed to make you profit. So before you start your Amazon business, explore Sellgo and our tools that can help you jumpstart your Amazon sales journey!

Amazon Seller Search: 3 Ways to Find Any Seller

In 2020, Amazon was estimated to have over 9.7 million sellers across the globe with 1.9 million active sellers every month. With so many sellers in the marketplace, you would expect Amazon to have a really easy and thorough method to find or locate any seller on its platform. Well, you’d be wrong.

If you have shopped or sold anything on Amazon and have tried to find a specific seller, you probably had a really hard time finding the seller. For whatever reason, Amazon has made it incredibly difficult to find a seller, even if you know their exact store name. Well, don’t you worry. Here are three proven and easy-to-use ways to find any seller.

Searching by Seller ID

The easiest and fastest method to finding an Amazon seller is through their seller ID. If you know the seller ID of the merchant, simply use this URL: (

You will be directed to the seller page that display their ratings, reviews, and business information. The only issue with this method is that how do you get the unique seller ID? So if you’re in this situation, you should look to the next method!

The fastest way of getting seller ID is from an updated Amazon seller list that can be downloaded instantly, or you can directly check some samples in the Google Sheet below:

The Seller List allows any user to find Top Amazon sellers with their Seller IDs, contact information, product brands, ASINs, marketplace, location, and even reviews and ratings. After clicking the seller link, you should be directed to the seller’s product list, which includes all of the products they are currently selling.

Using Sellgo’s Seller Database

If you know seller/ business/ store name, then Amazon Seller Database software is one of the most powerful seller finder tools on the market. Simply head over to and input some information about the seller you’re looking for. If you know the seller’s unique Amazon Merchant ID, you can easily copy and paste it into the Seller Database. The tool will populate the seller for you,

The biggest benefit of searching by Seller ID is that it never changes. Even if a seller changes their business or store name, the Seller ID stays the same.

In the case you don’t have the seller’s ID, you can also find the seller using the products they sell. The Seller Database can find all the sellers that sell a product. If you know one of the seller’s products, just input that information into the Seller Database and the tool will display all the sellers selling that product in your marketplace.

One of the coolest features of the Seller Database is locating sellers based on the location of their business. If you’re curious about the sellers in your state, click on the “Location” tab on the Seller Database. Choose a state or U.S. territory (including Guam, Marshall Islands, and more) and a list of sellers within that area will appear. The Seller Database will then show you the hundreds or even thousands of sellers in your state or selected region.

The Seller Database is also an amazing tool for businesses, agencies, and enterprises who work directly with Amazon businesses. If you or your business would like to connect with a network of Amazon sellers in your area, the Seller Database is a great tool! And the best part: you can try the Seller Database for only $1!

Using Sellgo’s Seller Map

The third and final method to find an Amazon seller is through another new tool by Sellgo, the Seller Map. The Seller Map is an awesome new tool that we recently released on that pinpoints the exact location of every seller in the U.S. Instead of generating a list of sellers, the Seller Map is simply that, a map.

The map is covered in pins, each representing an Amazon seller or business. This is a revolutionary Amazon seller tool that allows anyone to connect with the sellers in their own neighborhoods. Unlike the Seller Database, the Seller Map allows you to zone in on any Country, State, and even U.S. zip code.

When looking at the Seller Map, you’ll see some pins and circles marked with a numerical figure. Each circle and numerical figures represent all the sellers with that specific region. Like any other map, you can zoom in and get specific details on each business’ information including their business name, state, country, brands, and even inventory.

Want to see what Amazon sellers are in your neighborhood? Well, the Seller Map gives you all that power and data a couple of clicks away.

Pinpointing Your Amazon Seller Search

Whether you’re a shopper looking for a seller, or a business trying to connect with Amazon businesses, these 3 proven methods are great tools to find what you’re looking for.

Right now, the Sellgo Instant download Amazon Seller list, Seller Database and Seller Map are helping more than 6,000 businesses! Head over to and start locating any seller on Amazon now!

2021 Guide to Super Targeting: Source Profitable High-Demand Products

Product scouting is one of the most meticulous tasks every successful Amazon seller must complete. Product scouting is the process of exploring and discovering new products to sell on Amazon that are replenishable. profitable, and in high demand.

Most products nowadays are scouted through two methods: leaf sourcing and reverse sourcing. Leaf sourcing is the process of sourcing a single profitable product and sourcing related or similar products with identical profit margins. We covered this strategy and breakdown the steps in our How to Leaf Source article.

The other common method of scouting products is Reverse Sourcing. Like leaf sourcing, reverse sourcing starts with finding a single profitable product. Instead of finding similar products, you find the product’s supplier and then analyze the supplier’s catalog for any other profitable products. We also wrote about this strategy in more detail in our blog How to Reverse Source. If you haven’t read these articles, we highly suggest you go back and read them before you read this article. All three of these strategies are most effective when used together.

While leaf sourcing and reverse sourcing are effective scouting methods, they are driven by luck. Sellers can spend hours or even days trying to scout a single winning product. Without that single product, leaf sourcing and reverse sourcing are essentially useless. That is why we’ll be showing you the third type of product scouting called Super Targeting, which is more effective, efficient, and successful than both leaf sourcing and reverse sourcing.

What is Super Targeting?

While leaf sourcing and reverse sourcing start by finding a single product, super targeting starts by finding a single seller. Instead of struggling to find a profitable product, super targeting uses your competitor’s inventory for your benefit.

You might be wondering, why would I want to copy my competitor’s products?

Think about it. If another Amazon seller is selling a product, shouldn’t the product be profitable? No third-party seller would intentionally sell a product for negative profit. You can assume your competitor’s catalogs are filled with replenishable, profitable, and high-quality products you can start selling now.

We like to think of super targeting as a competitive resource. If your competitors have done all the research to find profitable products, why not sell the same products for your business? Your competitors have done all the hard work, now you can reap the benefits of their labor. By using super targeting to find your competitor’s products, you’ll find profitable products faster and more efficiently.

Picking a Competitor

Before you pick a competitor and start sourcing their products, you should perform due diligence and review the seller’s sales history and product lists. You don’t want to copy any seller’s catalog of products, you want to find reputable and proven sellers.

When looking for a seller to start super targeting, we recommend looking at the seller’s Seller Ratings (over the last 30 days minimum and Seller Reviews (over the last 30 days, 90 days, 12 months, and lifetime).

In particular, you want to note any negative reviews the seller has received. Sellers with tons of negative reviews may be selling fake or defective products or be practicing bad business tactics. Regardless, you want to make sure you don’t super target poor-performing sellers who may hurt your business and reputation. We recommend only super targeting sellers with a minimum of 100 reviews over the past 90 days with an 80% or more positive rating in the last 12 months. This due diligence will pay off when you begin sourcing the same products as a reputable and trusted seller.

Along with ratings and reviews, take a glance at the seller’s products. Ensure all the products have good reviews and ratings, and that the products are realistic for your inventory.

Even if a seller has great ratings and reviews, if their products have poor reviews or you do not have the resources to source and sell their products, they are not ideal super targeting candidates. The perfect super targeting candidates will have great reviews and ratings, reliable products, and realistic products you can source.

Looking at Current Competition

Where is the best place to start when super targeting? The best place to start super targeting is looking at similar sellers to you.

If you currently sell on Amazon, look at your product listings and see who else is selling your products. Your current competitors are most likely to sell other products and are similar in business size, product catalogs, and resources. Review their products and see if you can spot any profitable products that you can start selling now.

If you don’t have any competitors or just started selling, you’ll have to start super targeting from scratch. Start by identifying a seller with sufficient ratings and positive reviews. We target sellers with at least 100 reviews over the past 90 days and an 80% or higher seller rating. From there, you can scout a seller’s inventory quickly to see if there are any leads.

Choosing the Right Products

Once you find your first super targeting candidate, it’s time to analyze their products and find any leads. Product analysis begins with calculating the profit margins. You want to compare the selling price and subtract the cost of the product, fulfillment fees, and other associated costs. You can use Amazon’s Revenue Calculator to expedite the calculations and estimate the profitability.

Along with profit potential, you calculate the sales estimation of the product to see how many units you would source and sell within 30 days. If you have access to Sellgo’s Profit Finder, simply search the ASIN of the potential product and look under the “Average Daily Sales.” From there, you can estimate how many units you would need to source for 90 days.

The next step is to determine the number of competing sellers there are currently selling the product. For each product, count the number of sellers using Fulfillment by Amazon (FBA) and who are within 2% of the lowest price point. Use these two filters to figure out the number of competitive sellers who are fighting for the Buy Box. Divide the sales estimation by the amount of competitors + 1 (accounting for yourself) to determine the number of sales you will collect off this single item in 30 days. We cover the Buy Box and how to develop a winning strategy in our blog on 6 Strategies to Win the Amazon Buy Box.

Repeat this process for every single item your candidate sells. We know this process might take a moment to complete. Take your time to analyze every product, and you’ll quickly find a collection of profitable, high-demand products.

Super Targeting with Sellgo

Although super targeting is already very effective, Sellgo developed the Seller Finder tool to bring super targeting to the next level.

Every seller on Amazon has a “Seller ID” or “Merchant ID,” found on the storefront page and URL. Similar to ASINs, seller IDs are used to identify every single third-party seller on Amazon. With the Seller Finder, you can find any seller’s inventory by simply having a seller’s ID number.

The Seller ID is the 14 digit code found at the end of the URL on a storefront’s Amazon page. For example, the Seller ID here is A2WLBKW9QQMEB1.

To optimize your super targeting, find your competitor’s seller ID and input the code into the Seller Finder. The Seller Finder will find your competitor and provide you with an entire breakdown of their account including ratings and reviews, all their brands, and all of the ASINs they currently sell.

You can then easily copy all of their products onto your clipboard and analyze each ASIN one by one to find any leads.

Not only can you review their ASINs in a few seconds, but you can also check their inventory levels to see how much stock they have left. Competitors with low stock are prime candidates you can source and take sales from!

The Seller Finder empowers your super targeting skills to a whole new level. Instead of struggling to find a single seller and their products, you can quickly find tons of sellers and take their most profitable products. The best part about Sellgo’s Seller Finder? You can try out the Seller Finder for only $1 right now at

Power Up Your Product Scouting

Super targeting gives your entire Amazon business a power-up. Along with leaf sourcing and reverse sourcing, super targeting is another method of product scouting that can you can implement today and accelerate your inventory and sales. If you want to even go further and maximize your productivity and efficiency, use Sellgo’s Seller Finder for only $1. The Seller Finder will give you even more tools to scout thousands of products and sellers faster than you can imagine.

What are you waiting for? Head over to and start scouting and sourcing new products today!

4 Reasons Why You Should Use Amazon Seller Tools

Over the past 5 years, Amazon’s third-party seller landscape has changed drastically. From just a couple thousand sellers to now almost 10 million sellers worldwide. All of these sellers are hungry for profitable, replenishable, and high-demand products to stock their inventories and meet the needs of Amazon’s 300 million-plus consumer market. With such a competitive market becoming increasingly more popular by each day how do sellers differentiate themselves from one another and find strategies to beat out the competition?

One of the drivers behind successful Amazon sellers is is the utilization of seller tools to streamline and optimize their business practices. From Fulfillment by Amazon (FBA) to Fulfillment by Merchant (FBM), arbitrage to dropshipping, private label to wholesale, seller tools are the answer to unlocking your business’ potential and maximizing sales.

While seller tools provide an endless well of benefits, we’ll be covering the 4 key advantages of using seller tools and why you should start using them today!

Profitability Calculations

Calculating a product’s profitability is one of the most tedious tasks for Amazon sellers. Before you can start sourcing or selling any product, sellers have to conduct proper calculations on any potential product to determine its profit potential. While some products can be extremely profitable, you never truly know how much money you earn unless you account for the cost of the product, shipping costs, and other service fees. Once you calculate the cost of selling the product, you compare this figure to the potential selling price and see if you send up with a positive profit margin. In some cases, a once-profitable product could be costing you money to sell. Then, you have to reiterate this process for every product you want to sell.

The most common tool used for profitability calculations and profit margins are profit calculators, like Amazon Revenue Calculators. Amazon provides a calculator where sellers can input their products by the identifier (UPC, ASIN, etc) along with the packaging dimensions to determine the fees and output the profit margin. With the revenue calculator and other similar seller tools, sellers can calculate profits for tons of products in a fraction of the time. One by one, you can input a different product, calculate its profitability, then move on to the next product.

While a couple of calculations aren’t too meticulous, can you imagine doing hundreds or thousands of calculations at once? This is a common problem for Amazon wholesalers, who work with suppliers with large catalogs with thousands of products. Wholesalers have to manually calculate every single product to find enough profitable products to sell on Amazon.

If you have a large catalog to break down, we highly suggest using a tool like Sellgo’s Search Management tool. The Search Management tool is like the Revenue Calculator, but instead of analyzing one product at a time, the Search Management tool allows you to upload and break down entire catalogs at once. This means you can calculate the profit margins of thousands of products instantaneously.

After the Search Management tool analyzes a catalog, you’ll get a summary of each product’s profitability and even be able to compare suppliers to one another!. You never have to calculate profit margins again!

Forecast Sales and Inventory

A difficult obstacle that many sellers face is forecasting sales and building up enough inventory to maximize revenue. To sell anything on Amazon, you need to have stock, products, things to sell. But how do you know how much to order? If you order too little, you’ll run out of inventory and miss out on tons of potential sales. If you order too much, you’ll have excess inventory sitting in Amazon’s warehouses that just end up collecting dust and costing you storage fees.

This is where forecasting seller tools come in handy. Forecasting is all about finding the perfect amount of products to meet demand but also optimize storage costs. In the past, sellers would have to forecast sales through trial and error. They’ll order ‘x’ of the number of products, see how well it sells, and then reorder more inventory based on the past sales performance. A disadvantage of this outdated method is that you don’t account for changes that may impact sales performances and forecasting. Things like seasonality and time-sensitive products can drastically impact forecasting.

Many modern seller tools have incorporated sales estimations as a way to conduct proper forecasting. Sales estimations provide sellers with a daily sales tracker that captures the average sales of a product per day. With sales estimations, sellers can estimate how many products they will sell over a 30 period, then reorder enough stock to meet those estimations. A great sales estimation tool you can use is Sellgo’s Product Tracker. The Product Tracker not only captures the average daily units sold, but also incorporates daily revenue, profit margin, and stock forecasting. This empowers sellers with real data that they can use to optimize their inventories.

Competitive Analysis

Finding profitable products can be a very long process. From finding suppliers, calculating profit margins, and sourcing products, sellers may take hours or even days to find a single profitable product. A new tactic that has emerged from Amazon sellers called “super targeting,” helps cut down the product research time significantly. Super targeting takes advantage of the competition to streamline product research. Instead of starting research from scratch, many sellers are analyzing each other’s inventory.

Imagine you need to find a profitable product but aren’t sure where to start. Instead of calculating hundreds of products, you find another seller on Amazon. You view their profiles and see all the products they are currently selling. Since they are selling the product, you can imply that this product is profitable, replenishable, and in high demand. Rather than find a new product, you decide to sell the same product. You find your competitor’s supplier, source the same product, and then start taking their sales. This is called super targeting. It takes advantage of the millions of sellers on Amazon to cut down product research time significantly.

The only problem with super targeting is the sheer brute force it takes to analyze your competitors. Not only do you have to find a seller to take their products, but you also need to calculate their profit margins, find suppliers, and source the same products.

Sellgo identified this problem and came up with the Seller Finder tool to maximize the competitive strategy. The Seller Finder allows any user to look up a competitor’s entire inventory in seconds. Not only does it reveal a seller’s products, but shows their product’s brands, ASINs, marketplaces, inventory, and more. With the Seller Finder, you can take super targeting to the next level. Save time, and quickly identify profitable and high-demand products you can source now.

Task Delegation and Reinvesting Into Your Business

Some Amazon businesses grow enough that sellers begin expanding their teams. They may incorporate new employees like virtual assistances and warehouse workers. With so many tasks at hand, seller tools provide a great way for Amazon sellers to delegate tasks and responsibilities to other employees. With tools, sellers can quickly train up new employees, show them how to operate tools, and jumpstart their onboarding time.

For business owners, the ability to delegate tasks is invaluable. No really, it is. As a business owner, your time should be dedicated to developing long-term strategies and lead your team. Any time spends elsewhere, especially on tasks that can be done by anyone else, wastes a ton of your company’s resources and in many cases is detrimental to your cause.

Think of smaller tasks such as product research, calculating profit margins, or even super targeting your competitors. These tasks, especially with seller tools, can be done quickly and effectively when delegated to another employee. Seller tools empower sellers to recapture their valuable time that you can now reinvest into growing and accelerating your business.

Optimizing Your Amazon Business

The 4 reasons why you should use seller tools come down to maximizing your business’ efficiency, productivity, and most importantly, potential. There’s nothing wrong with selling on Amazon using old methods and tricks, they work and they are proven. But, if you had the chance to make your business better, your sales better, your employees better, why wouldn’t you?

Using seller tools is not just about making your business better, but optimizing your true potential and success. Whenever you’re ready, head over to and let’s get to work. We’ll be waiting.

5 Proven Ways to Improve Your Amazon Sales Rank (Amazon Best Sellers Rank)

Amazon’s Sales Rank or “Best Sellers Ranking” (BSR) ranks all of Amazon’s products based on their historical sales performances within a specific category. The most sold product within a category is ranked #1, with all the other products in the category following suit based on their sales performance. Every seller wants their product’s ranked at #1 because the closer your product’s rank is to #1, the more visibility, trust, and sales your product gains! If you’re unfamiliar with Amazon’s ranking system, we highly suggest reading our last blog on “What is Amazon’s Sales Rank?” where we break down all the nuances of Amazon’s rank system.

If you’re reading this article, you’re probably already familiar with Amazon’s Best Seller Ranking. Now, you must be thinking, how do I improve my product’s ranking so I can hit #1? In this blog, we’ll be sharing 5 proven, legitimate methods you can apply today to start your quest to Rank #1.

Using Amazon FBA (Fulfillment By Amazon)

The first thing to remember is that the Sales Rank is just that, SALES. The more your product sells, the higher your product gets ranked. Our main goal behind these tactics is to get more eyes on your product (visibility), more shoppers on your product page (traffic), and more sales in your pocket (conversion).

The easiest way to improve sales and thus your product ranking is by using the FBA model and Amazon’s Fulfillment Centers. Most of you already use FBA, but if you happen to use Fulfillment by Merchant (FBM) or another fulfillment method and you want to improve your product’s sale rank, implementing FBA is the easiest and most convenient method.

By using the FBA model, your products get access to Prime Shipping, which drastically improves your product’s visibility and conversion rates. Shoppers are also more likely to buy products with faster shipping times, increasing their conversion rates and sales. FBA also increases your product’s visibility and traffic on Amazon’s pages. Since you use FBA, Amazon will prioritize your products over non-FBA sellers. The more traffic your product gets, the more sales you earn, and the higher your product rank improves.

Improve Product Titles with Keywords

The second method to improve your Amazon sales rank is through using keywords within your product titles. Simply put, keywords are the search terms used by customers when shopping on Amazon. The better your keywords, the more visible your products will be and the more traffic you’ll gain! Finding the right keywords is quite easy. Here are the steps:

1. Identify your product that you want to list on Amazon

2. Go to, and search for similar products

3. Look at the top 20 products and find repetitive keywords that apply to your product (do not include any “Sponsored” products)

4. Create a listing for your product, and utilize those keywords that your competitors use

Let’s run through a quick example. For our product, we’ll use a reusable water bottle. First, we’ll go to Amazon and search up the term, “reuseable water bottle” and examine the first 20 products. Here is a row of products we saw:

Note that all of these top products are FBA products, and are eligible for Prime Shipping. We also see a lot of repetitive keywords, “BPA free,” “leak-proof,” and “spill-resistant.” These keywords apply to the reusable bottle we also sell. Now we go to Amazon Seller Central and create a listing using these exact keywords. We end up with a “Reusable water bottle with Leak Proof, Spill-Resistant Lid, and BPA Free.”

By maximizing your keywords in your titles, Amazon will be more enticed to list your products. With more eyes on your product, the more traffic and sales you’ll gain as well, thus increasing your product ranking. Keywords are a great and easy tool to optimize your listings, and can take as little as a couple of minutes!

Strengthen Your Product Page

To better understand your customers, you have to put yourself in your customer’s shoes. If an interested customer is shopping on Amazon and comes across your listing, the next step for the customer is to click on your product and examine your product’s page. If you shop on Amazon, you’ve probably read hundreds, if not thousands of product pages. In order for a customer to feel confident enough to purchase your product, they’ll closely analyze your product page.

Good product pages also have 1. Professional, clear photos of the product, and 2. Detailed, concise, and easy-to-read product descriptions. The better your product page, the more likely customers are to buy your product.

You want to ensure all of your products have nice photos. If you don’t have a photo of your product, you have 2 options:

  • If you sourced your product from a manufacturer or supplier, ask them. They usually have professional stock photos of your product and can provide them to you.
  • If you sourced your product elsewhere (arbitrage, dropshipping, private label, etc.), you may have to take the photos yourself. Hire a professional photographer or take photos of your products using a good camera with a clean background. Take multiple photos of your product and from different angles. The more detailed the photos, the better.

Next is your product descriptions. Here are some tips to writing concise and clear messages:

1. Write about your product’s benefits, not just the features. What value does it bring to the customer?

2. Write in bullet points. Keep your sentences short, simple, and easy to read.

3. Write with KEYWORDS. Just like your title, keywords are everything! Add popular keywords you see from your competitors and apply them to your listing.

4. Write about additional benefits. (Do you provide warranties? Return policies? Defect policies?)

You might not get the perfect photos or descriptions on the first try. Continue to improve both the photos and descriptions when you can to optimize your listings. If you want to convert more customers and increase your Best Sellers Rank, start with improving your product’s page!

Engage with Your Customers

Customer engagement is the key to acquiring new customers and keeping existing customers.

First, customer engagement is a great way to answer any questions or concerns your customers have about your products. If one customer asks a question, you can expect that hundreds more are wondering about the same question. By engaging with your customers, you solve any problems or obstacles that were preventing customers from buying your products.

The second benefit is resolving any conflicts such as negative reviews and ratings. Negative reviews reflect poorly on your product and your brand. The last thing you want to lose is brand trust. If customers see tons of negative reviews on your products, they’re less likely to take a chance and buy a bad product. If you monitor your ratings and reviews, you can issue refunds, send new units for defects, and improve your relationship with your customer. Always remember, your reputation and trust are everything on Amazon.

The third is social proof. What’s better than negative reviews? Positive reviews. The more customer service you provide, the more likely they’ll be satisfied with your product and brand, they might even submit a positive review and rating. Better yet, they’ll recommend your brand and product to a friend! You’ll see that with good customer engagement, the investment will roll over 10x. It’s not just about keeping customers but building brand loyalty.

These are just 3 of our hundreds of benefits of customer engagement. While customer service may require more work and resources, it is definitely worth the investment if it leads to more sales and higher sales ranks!

Diversify Your Traffic

The more traffic your products get, the more sales you collect. The most common traffic comes from organic searches, with shoppers searching for something on Amazon and then they come across your product. While organic traffic is great, there are plenty of other methods you can implement to increase your traffic from multiple channels.

1. Creating a website

If you don’t have a website for your Amazon business, you need to create one NOW. Websites can rack up a lot of traffic. Use your website to share your products and listings on Amazon. Share memorable quotes from satisfied customers or showcase your catalog of products. Websites are extremely diverse and can suit any need or strategy.

2. Connect with Your Subscribers

Do you have a YouTube channel? Maybe a monthly newsletter or email list? Or do you have a Facebook group online? Whatever your audience is, connect with them! Use different tools and resources ranging from emails to social media posts to share your products and get more eyes on your listings. Include links back to Amazon and see who clicks!

3. Amazon PPC/Sponsored Posts

Sponsored products are also a great way to build brand awareness and visibility for your products. When shopping on Amazon, the first 5-10 products you see are “Sponsored” products, this is Amazon’s paid per click (PPC) ads. Amazon PPC campaigns are an extremely useful tool to spread your products all over Amazon and showcase your products front and center. You can pick which keywords to target, place a spending budget, and try to get more paid traffic towards your products and sales in your pocket. While this traffic channel is great, remember that it can cost a lot of money and reduce your profitability.

Whichever method you decide, be sure to diversify and increase your traffic as much as possible. The more eyes on your products, the better!

Rank With Better Products

With these strategies in mind, our last tip is to pace yourself. Improving your Amazon sales rank is not an overnight process. Products don’t jump to Rank #1, test and reiterate until you unlock the best strategy possible. Eventually, any of your products can hit #1!

Along with these strategies, an important part of Amazon’s Best Seller Rank is selling good products. Even if you implement all of these strategies, none of it will matter unless you sell high-quality products that fulfill the needs of your users. Finding great products starts with great product research. If you’ve struggled with product research in the past, you should try out Sellgo’s product research tools like the Product Tracker, which helps sellers find high-demand, high-quality, and high-sales products that can take you to #1.

What is Amazon’s Sales Rank? (Best Seller Rank)

If you shop on Amazon like the rest of us, you’ve probably come across Amazon’s product sales rank, otherwise known as “Best Sellers Rank” (BSR). The BSR is used by Amazon to rank all of its products based on how many people are buying them. Think of it as walking into a store, and seeing a giant “Most Popular Items” sign indicating which products are the most purchased by shoppers. Amazon’s sales rank is the same thing, except Amazon ranks millions of items and ranks all of them from most purchased to least purchased. While you may think it is only for shoppers, Amazon’s sales rank system is also a great tool for Amazon sellers.

In this article, we’ll be breaking down the logistics behind Amazon’s Best Seller Rank and how sellers can leverage product rankings to growing their own Amazon business.

What is Amazon’s Best Seller Rank?

Amazon’s BSR system is based on each product’s recent and historical sales performance within a specific category. Amazon has dozens of categories and thousands of subcategories. Amazon checks the historical sales performance of all the products within the same category and ranks them from most sales (Rank #1) to least sales. A product’s rank is updated hourly to reflect recent and historical sales of every item sold on Amazon. The higher amount of products sold, the higher the Sales Rank will be.

For example, under the category of “Cellphones & Accessories,” we saw that the #1 Best Sellers Rank product was this “Ailun Glass Screen Protector.” That means that this product has had the most recent sales of all the products under the “Cellphones & Accessories” category. Within the next hour, this product’s rank may drop based on its sales performance.

How to find Amazon’s Sales Rank?

There are two main methods to find Amazon’s Best Sellers. The first method is through Amazon’s Best Seller page. You can access the Best Sellers page through Amazon’s Homepage. Simply go to, find the taskbar on the top left of the page, and click “Best Sellers.” Then, simply choose which category you would like to browse and a new page of the top products will appear.

The second way to find a product’s sales rank is through its product page. Find any product you hope to research, click on the product’s page. Then, scroll down to the Product Information. There you will find a small table with a row with “Best Sellers Rank” along with the product’s ranking and which category it is ranked in.

What does Sales Rank Mean for Sellers?

By now, you might be wondering, what can I use Amazon’s Best Seller Rank for if I sell on Amazon? Well, there’s are 2 great ways to utilize sales ranks as a seller.

1. Expanding Your Inventory

The most direct benefit is finding new products to sell on Amazon. Amazon’s BSR shows you the most popular and purchased products on Amazon. This means the products have high sales potential and are sought out by online shoppers. Higher sales also mean higher reviews and ratings, which also play a part in Amazon’s sales rank. Sellers who need there their new, high-demand products can look to Amazon’s BSR as a good starting point.

2. Scouting Your Competitors

By looking at a BSR product page, sellers can see who is selling each product, which products are sold by Amazon, and how many competitors are already sourcing and selling a best seller. Even if you don’t want to sell the same products as other sellers, the sales rank shows you an insight into your competitor’s selling strategy. Maybe your competitors are selling products you should too! Use the BSR to scope out the competition, identify different strategies, and then improve your own Amazon strategy.

Important Facts about the BSR

Before you start sourcing the best-selling products and hope to make some sales, there are a couple of things to note.

BSR Overtime

The first note about Amazon’s Best Seller Ranking is that the system is extremely volatile. What we mean by volatile is that a product’s rank can change dramatically and frequently. What does this mean for sellers? Don’t rely on the current rank of a product to estimate its sales and profit. A product could be ranked a top 10 seller on one day and ranked #1000 on the next. 

When looking at a product’s ranking, look at its historical and long-term performance instead of its current ranking. See how the product has performed over multiple months or years if possible. That will give you a much better picture of the product’s success.


Another note is on seasonal products. Seasonal products are products that sell very well in some parts of the year, and very poorly in the next. We touch on seasonal products in our article on Evergreen Products, but the short story is: stay away from seasonal products. Look at a product’s rank over time to ensure it sells well throughout the year, That way, you can guarantee sales and profits all year long.

Should I rely on Amazon’s Best Seller Rank?

The simple answer is no. While Best Seller Rank is super important, it is not the only factor you should account for. Along with sales rank, you should also use these strategies to source your products:

BSR vs. Sales Estimation

Sales estimation works alongside the BSR and can give you an estimate of how many units you will sell per month and how much stock you should order. For example, you find the best-ranking product (ranked #1). You estimate that product sells 1,000 units a month and has 10 sellers, you can estimate that each seller (based on their model and price) will sell around 100 units a month. With the sales estimation, you can expect to sell 100 units in a month, so you should source 100 or more products per month. You can then take this amount to check how profitable the product will be. If you sell 100 units a month at $8 per unit, you will have $800 of revenue in one month.

By using sales estimation alongside the Best Sellers Rank, sellers can get a better idea of how many units they will sell, how many units to source, and how profitable the best-selling product will be.

If you don’t have a sales estimation tool, check out the Sellgo Chrome Extension. The Chrome Extension will provide sales estimation, sales rank, and competitor sellers for any product sold on Amazon. That way, you can use BSR and sales estimation all in one place!

BSR vs. Keywords

Another strategy sellers can use with the BSR is keyword research. One thing to note is that Best Sellers Rank does not impact visibility, keywords do. Keywords are the search terms used when shopping on Amazon. For example, if you wanted to purchase a reusable water bottle, you might search “Reusable water bottle BPA free” on Amazon. Amazon’s algorithm will find products that utilize all the keywords (reusable + water bottle + BPA free) to find the best matching product. Keywords play a bigger role in product visibility.

To use BSR with keywords, look at the products with the highest ranks and see what people are buying. In our previous example of the Ailun Glass Screen Protector, it was the #1 ranked product under “Cellphone & Accessories.” Since we know that this phone protector is selling well, we can infer that cell phone protectors are in high demand. As a seller, you can leverage this information to find other screen protectors and trends to source new products and increase visibility.

Expanding Your Toolkit

Amazon’s sales rank is a valuable tool that every seller should use to start product sourcing, but it is not the only tool and strategy they should use. Sellers should also take advantage of sales estimation, keywords, and other FBA tools to expand inventory, increase visibility, and improve profitability for their Amazon business.

One tool we recommend is the Sellgo Chrome Extension, which provides sellers with sales estimation, product ranking, and all the information we talked about in this article. If you want to accelerate your business or optimize your sales, head over to Sellgo and evolve your Amazon business today.

How to Get Amazon Reviews in 2021

Online reviews are the true lifeblood of Amazon. Not only do they help shoppers determine the best value products with the highest quality, but it empowers shoppers to work together and share common experiences for the products they buy. By using reviews, shoppers can ask each other questions, troubleshoot shared issues, and suggest recommendations on how to use a product. For Amazon sellers, Amazon reviews serve an ever greater purpose.

Sellers and products with more positive reviews have higher sales and conversion rates. 95% of shoppers read reviews before making a purchase, meaning the more positive reviews your products have, the higher the number of products you sell. Amazon reviews help sellers build brand awareness. 91% of shoppers read reviews regularly when shopping online and 84% of shoppers trust online reviews like they would a personal recommendation. Most importantly, online reviews provide product visibility, as Amazon’s algorithm ranks products with more reviews higher on their Best Sellers Rank.

What does this mean for sellers? The answer is simple: maximize the number of positive reviews as possible. In this guide, we’ll be breaking down 5 proven methods to obtain legal Amazon reviews without putting your account at risk!

Amazon’s Rules and Regulations for Reviews

Before we tell you the best method to obtain Amazon reviews, it is important to touch on Amazon’s guidelines for their review system. From Amazon’s website, here are their core rules:

1. Do not obtain reviews from parties who have a direct or indirect financial interest in the product

2. Do not obtain reviews from parties who have a direct or indirect relationship with the product’s seller

3. Do not review your products

4. Do not exchange reviews for compensation or monetary incentives

5. Do not put negative reviews on your competitor’s products

6. Do not obtain put multiple negative/positive reviews for the same product

Summary: Do not get reviews for your products in unsavory ways.

We discuss the topic in greater detail in our article, 4 Best Amazon Reviewer Checkers, but the main concept is: fake reviews suck. Fake reviews hurt shoppers trying to find great products and they also hurt sellers who are trying to promote their products. We encourage all sellers and shoppers to be as genuine as possible when collecting reviews. That’s why this article is going to highlight the best, legal, and proven methods that any seller can use to gain real, genuine product reviews.

How to Get 5-Star Reviews on Amazon

The first method of gaining 5-star reviews is to build an Amazon business that prioritizes the needs of the customer.

Amazon’s business should start by only selling high-quality products. When writing a review, the reviewer thinks of two questions:

1. Does this product fulfill my needs?

2. Does this product meet my expectations?

Remember: the products you sell are a reflection of your business. This means you never want to sell products with low quality, high defects, or do not fulfill the needs of the customer. Customers appreciate businesses with great products, if you want 5-star reviews, start with sourcing 5-star worthy products.

The next step is to provide excellent customer service at all times. This means promptly filing returns and refunds, responding to customer’s inquiries and concerns, and most importantly, troubleshooting any issue or conflict that may arise. Customer service goes a long way for a shopper. The less headache for them, the better they perceive your business and are more likely to give your product a 5-star review.

Our last suggestion is how to deal with negative reviews. Negative reviews happen, it is normal. When you receive a negative review, stay calm and resolve the issue as soon as possible. Identify a negative review, understand the buyer’s problem, and do your best to resolve the issue. This could be issuing a refund, sending a new unit, or simply sending the buyer an apology. More often than not, a shopper updates their negative review once you troubleshoot their problem.

Don’t Rely on Amazon’s Automated System

Amazon offers 4 different tools for sellers to use to obtain product reviews. The first being Amazon’s Automated System, which sends buyers a customer feedback email a couple of days after purchasing a product to provide reviews, feedback, or report any issues with the product. While this method is free and curated through Amazon, we highly suggest sellers not rely on this method for reviews.

The problem with Amazon’s Automated System is that the emails are too bland, generic, and impersonal. The Automated System has a very low click-through rate, meaning you won’t get a lot of traction through this method. We recommend sellers use this as a passive method of obtaining reviews. Do not rely entirely on the automated system.

“Request a Review” through Amazon

The second method offered by Amazon is through the “Request a Review” feature on your Amazon Seller Central account. After a purchase is made, sellers can Request a Review in which they send a personal email to the buyer within 4 to 30 days of the purchase. This is a great way for sellers to send a more personal email to their buyers and directly ask for a review. 

While this process may be time-consuming, it is definitely worth the effort to develop a relationship with your customer and ask about your products directly.

Amazon’s Early Reviewer Program

New products have the hardest time getting reviews. Because buyers want to buy proven products, they don’t buy products with no reviews. How do products with no reviews gain reviews if no one wants to buy them? That’s why Amazon created their Early Reviewer Program.

The Early Reviewer Program rewards customers who purchase new products and submit reviews with an Amazon gift card. Everyone wins! The sellers gain sales and reviews for their product, the reviewers get to test new products and receive a small incentive for submitting a review, and Amazon helps other shoppers who may be looking for the same product. The Early Reviewer Program is a great method for sellers to get reviews for new products with no reviews.

Amazon’s Vine Program

Similar to the Early Reviewer Program, the Amazon Vine Program allows sellers to gain reviews from Amazon’s top and most trusted reviewers. Amazon provides Vine reviewers with free products supplied by a seller. It is a great way to get a ton of reviews in a short time.

You might be thinking, why should I join the program? Is it worth giving away free products in exchange for reviews? Simply put: YES! While you may lose some money giving away products for free, sellers get a ton of product reviews and attention to their new products without doing any work! The reviewers are not random customers either. The Vine Program members are among Amazon’s most elite product reviewers who have been ranked and hand-selected by Amazon to review your product. Not only are you getting genuine reviews, but the reviewers can provide exceptional feedback you can use to improve your products. Sellers can even send pre-launch products and get reviews before the listing even goes live.

We know the Vine program might not be for every seller, but if your business has the means to participate or if you are in desperate need of product reviews, the Vine program is a great and easy method to do so.

Connect with Buyers Outside of Amazon

The last strategy we suggest to sellers is to connect with your customers outside of Amazon and request reviews. Here are some proven methods you can use to connect with your audience:

1. Social media: Many sellers and their businesses have a strong online presence and social following. Social media is a great method to communicate and ask for reviews on products they recently purchased from you.

2. Newsletters: Newsletter subscribers are typically your most loyal and engaged buyers who love your company and brand. Why not ask them for product reviews?

3. Product Inserts: Product inserts are a great method to get reviews if done correctly. When packaging your products, include a small graphic insert with a description of your company and request a review from the buyer. Don’t ask for a 5-star review or provide any incentive (that’s against Amazon’s rules we mentioned earlier), just ask for a review and stay unbiased.

The best part about these strategies is that they’re dependent on Amazon. There are no limits to reaching out to your fan base outside of Amazon!

Reviews Start Before You Sell

Like we mentioned above, product reviews start with your company and the products you sell. All of the methods of obtaining reviews are great, but the easiest and most organic way to get 5-star reviews is to source and sell products that fulfill the needs of the customer. Finding the right products means spending time conducting proper product research and product sourcing. 

Great tools like the Sellgo Profit Finder and Product Tracker empower your business to source the best quality and profitable products to maximize your 5-star reviews. If you want 5-star products, start your business off right with Sellgo.