Amazon Trade-In Program: Amazon Credit for Used Products

With the technological advances made in the past 40 years, one issue that has arisen from this innovation is the mass production of e-waste. Electronic waste has become an environmental disaster. It is estimated that 20 to 50 million metric tons of e-waste are disposed worldwide every year. The main culprit behind e-waste: cell phones and electronics. Many electronics contain harmful metals and components including mercury, lead, nickel, and more that get disposed into the environment. As a result, many industries and companies worldwide are looking to start new programs and initiatives to address the issue of e-waste.

One way Amazon is trying to address the e-waste issue is through launching its Amazon Trade-In program. The Trade-In program allows anyone in the world to trade in their old electronics in exchange for Amazon credit. If you would like to help reduce e-waste or would like to receive some credit for your old electronics, keep reading and we’ll tell you everything you need to know to participate in Amazon’s Trade-In program.

What is Amazon’s Trade-In Program?

The Amazon Trade-In program tackles the issue of e-waste by providing a credit incentive for turning in old electronics. Amazon will give their customers and sellers Amazon gift cards in exchange for thousands of different electronic products. This includes Amazon devices, cell phones, video game consoles, and more.

Amazon credit can then be used to purchase discounted Amazon devices or any product sold on Amazon.

What products can I trade-in?

Amazon’s Trade-In program accepts thousands of different electronics ranging from Amazon devices to video game consoles.

Amazon devices are the most common trade-in products, including Kindle e-readers, tablets, streaming players, Echos, Ring devices, and wireless routers. You can find the complete list of eligible Amazon products here.

In addition to Amazon products, the Trade-In program also accepts other product categories including cellphones and gaming products. You can select the “Cell Phones” or “Gaming” categories to find othe eligible products. This is where you will identify your product’s manufacturer, product model, and product details.

Following your product details, you will then be asked questions regarding your product’s current condition. Once complete, you will receive a Trade-In Estimate you would receive if you decide to turn in your product. Note that this estimate can change upon arrival and inspection of your product. So you may end up receiving less than the estimated amount if there are any underlying issues revealed during evaluations. We encourage all participants to be as honest and accurate when answering questions regarding the product’s condition. By answering honestly, you will receive the most accurate estimate possible.

If you can’t find your product under any of Amazon’s devices or other trade-in categories, you can also use the “Find more item” option located next to the Gaming categories. This will allow you to directly search for your product and see if you are eligible for the product. If your product is not eligible, it will state “Currently unavailable to trade in.” under your product listing.

How much credit do I receive?

Your product’s trade-in credit will be based on the product, model, and condition. The maximum amount you can earn in one transaction is $1,800 .

When you select an eligible device to trade in, Amazon will provide you the maximum amount you can earn for your product. For example, we are trading in our used Nintendo Switch console, and were given an estimate of “Up to $140.”

As you answer the questions about your product’s condition, that estimated value may stay unchanged or may decrease. In our example, we stated that our Switch has some “cracks or physical defects on the console,” decreasing our estimate significantly to $35.

In some cases, your answers may reveal that your products are no longer eligible. For our Switch, we marked that our device cannot “power on” and is not “fully functional”. Amazon then noted our broken Switch was no longer eligible for any trade-in offer.

As we mentioned earlier, you to answer these questions honestly. If you don’t answer truthfully about your product’s condition, your trade value will be revoked when they evaluate your product.

Where can I send my products for trade-in?

Amazon currently offers 2 different methods to trade in your electronics.

The first method is through Amazon shipping. After you select the eligible product you want to trade on the Amazon Trade-In page, you will be prompted to answer a couple of questions about your device’s condition. Then, you will be offered the estimated value for your product, and if approved, Amazon will send you an email including shipping instructions and the shipping label that can be reprinted if lost. While you will need to supply your shipping materials (boxes, packing tape, etc.), you will not have to pay for the shipping cost.

The second method to turn in products is through one of Amazon’s participating drop-off locations. While these locations only accept select electronics and Amazon devices for trade-in, the dropoff method may be more convenient for you. You can find the entire list of eligible dropoff locations here. Specifically for Amazon Kindles, these e-readers will also be accepted by Amazon Book and 4-Star store locations as well. Once you arrive at the dropoff location, simply talk to a store associate who will evaluate your product’s condition and give you an offer.

Why should I participate?

There are plenty of reasons why you should participate in Amazon’s Trade-In program.

For starters, the Trade-In program is great for the environment and promoting sustainability. When trading in old electronics, you are helping reduce the amount of e-waste being disposed into the environment. Trade-in products in working condition can be refurbished and resold in “Used” condition to other customers. Even if your product cannot be restored or resold, Amazon will ensure old electronics will be properly and responsibly disposed of through an Amazon-approved recycler. You can support sustainability and look out for the environment by simply trading in your old electronics.

Along with the eco-friendly mission, the Trade-In program allows you to earn credit for products you have no use for. Rather than collecting dust, you can rehome your electronics to an eager customer and earn something back in return. With all of the trade-in options whether it be through Amazon shipping or their drop-off locations, Amazon makes it easy to dump old electronics and quickly earn credit back.

Lastly, Amazon also offers discounts on their products if you decide to trade in and earn credit. Amazon wants to allow customers to try out Amazon products. When you trade-in your old products, Amazon will provide a discount off of a new Amazon device, up to 25% off. For our Amazon fans, this is a great and affordable way to buy a new Amazon Echo Dot, Kindle, Ring device, and more. Amazon has a plethora of devices you can get at a discount with their Trade-In program.

Eco-Friendly Amazon Shoppers

Whether you’re turning in your products for credit or you want to get rid of your products, Amazon’s Trade-In program is just one of many ways you can help the environment and become an eco-friendly Amazon shopper. Even if you’re products are not eligible for Trade-In, you can still dispose of your old electronics responsibly. Amazon provides free shipping to recycle Amazon devices and electronics to any of their certified recyclers.

Thank you for reading and being an eco-friendly Amazon shopper!

Amazon Returnless Refund: 5 Things Every Seller Should Know

Returns are one of Amazon’s and their third-party sellers’ biggest challenges to selling products online. It was reported that 30% of all products ordered online are returned. Traditional brick and mortar stores have never experienced a return flux as we see with e-commerce, reporting only 8.89% of all products being returned. The main culprit behind high online returns: free return shipping.

Unlike past times, returning products has become easier than ever. Specifically when you look into marketplace giants like Amazon, which guarantee free returns and shipping for most of their products, returning a product is as easy as putting the item in a box and dropping it off at a post office.

These online return policies are still evolving and changing today. In 2017, Amazon released a new type of online return, returnless refunds. Returnless refunds allow customers to get 100% refunds without having to ever return their products. You read that right. With this policy, customers can report any product to be defective, receive a full refund, and get to keep the product after. The topic of returnless refunds has been a huge debate topic among Amazon sellers. With this latest controversy with returnless refunds, here are 5 things every seller needs to know about this policy.

What is a Returnless Refund on Amazon?

Returnless refunds are given to customers who request refunds for their purchases but are not required to return the product. Returnless refunds allow sellers to quickly resolve product issues such as defects or purchasing errors. In normal circumstances, refunds can take up to 3-5 business days and require customers to bring back the product in question.

On Amazon, returnless refunds are an optional feature for Amazon third-party sellers. In some cases, returnless refunds may be cheaper than shipping the returned item back. Sellers may opt into the returnless refund policy to save on return shipping costs, even if it means losing a product unit.

For more information on Amazon’s Return Policies.

Pros of Returnless Refunds for Amazon Sellers

You may be wondering why any sane Amazon seller or online merchant would agree to returnless refunds. Returnless refunds mean sellers could lose dozens if not hundreds of products by customers submitting a simple return claim. In some ways, that’s true, it doesn’t make economic sense to “give away” free products. But in many cases, returnless refunds provide tons of benefits that outweigh the cost of a “free” product.

1. Returnless refunds can save sellers money from return shipping:

Return shipping is really expensive. For Amazon sellers, the cost to ship a product to a buyer can cost between $2 to $140. If you’re selling a cheaper product (less than $10), it can be more expensive to ship the product back to Amazon. Not to mention, if a product is truly defective, returning the product is pointless since you won’t be able to resell a defective product. So you could potentially lose the product and pay an extra cost to ship it back to Amazon, By removing product returns, you might lose the product, but it’ll save the cost of shipping the product back.

2. Better customer relationships:

Defective or poor products can be extremely frustrating for a customer. The last thing they want is to fight tooth and nail for a refund. Returnless refunds allow customers to get refunds faster and reduces the points of friction that can hurt your business. The customer no longer has to worry about packaging and shipping the product back. and will receive a refund in 1-2 business days, which is a lot faster than typical refunds. The faster and easier the return, the more likely the customer will come back and purchase from you in the future. In an article by Invesp, 92% of consumers will repurchase a product if the returns are easy.

3. Good publicity:

If you can improve the customer’s experience during the return process, they might tell their friends and colleagues about your product and brand. Although it didn’t work out with this first product, the customer understands that you will provide them a safety net. The customer will feel a lot more secure if they needed a refund. Word of mouth is great publicity, and returnless return policies can drive a lot of it.

4. Saves time and resources:

When Amazon released its returnless refund policy, they claimed it was a highly supported and request feature by Amazon sellers. Returns can be extremely expensive, and the cost of fulling traditional returns can be detrimental to small businesses and sellers. There are products that cannot be resold. One example is beauty products, which when returned, cannot be resold due to health and safety protocols. When these products get returned, they typically get disposed of or destroyed. Essentially, sellers are paying to return a product they can no longer profit from. Returnless refunds are a cost-effective measure for sellers to cut their losses and save the time and resources that would have been wasted on fulfilling returns.

Dealing with Bad Actors

While returnless refunds can be beneficial to sellers, others have disapproved of Amazon’s returnless refund policy since its release. In 2017, many small businesses and Amazon sellers voiced their concerns about the new refund policy, claiming it could set a bad precedent for future returns. One of the biggest concerns around the policy was that it may encourage bad actors and potentially scammers from buying products on Amazon. These bad actors can claim a false return due to defects or unsatisfaction, then get a full refund and keep a free product,

If you are worried about these bad actors taking advantage of the returnless refund policy, there are a couple of tools and troubleshooting solutions to protect your business and products. For starters, Amazon monitors the amount of refunds request by any buyer account. Accounts with excessive returns may be suspended by Amazon. Secondly, sellers can choose specific products for returnless refunds. If a product is too valuable and can be resold, you can decide to opt out of a returnless refund for that particular product.

Opting In for Amazon Returnless Refunds

There are two methods of opting into returnless refunds,

The first method is by setting Returnless Refund rules.

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click “Returnless Refund” and then click “Add New Rule”

Amazon keeps doing return - less refunds I need them to STOP - Order  Management, Shipping, Feedback & Returns - Amazon Seller Forums

3. In the rules, set a price range for products you want to opt-in for Returnless Refunds (you may also select specific product categories or specific reasons for return)

4. Click “Save”

Now your products are ready. Any product within the price range (and within the category/reason for return if applied) will be eligible for Returnless Refunds.


The second method is through setting Returnless Refunds for specific products and SKUs (stock-keeping units).

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click on “Return Attribute Overrides” and download the template

3. Follow all the instructions on the template.

4. In the template, enter the code “RETURNLESS_REFUND” in the “prepaid label exemption code” box

5. Upload the completed template into the Return Attribute Overrides page

With that, the products you listed in your template will now be eligible for Returnless Refunds.

Picking Your Returnless Products

If you need help picking products for the refund policy, here are some key questions you need to ask before opting in:

1. Can the product be resold?

2. How much does it cost to return the product compared to the profits of reselling the product?

3. How does the returnless refund policy impact my inventory?

By asking yourself these questions, it determines the cost-effectiveness of opting into returnless refunds. Products that cannot be resold or if the profits do not cover the cost of the return, it might be worth using returnless refunds. And lastly, some sellers won’t have the capacity to give away “free products.” The reality is that products cost a lot of money. If your business is tight on resources, you might not be able to lose any products. Whether it may be, ask yourself these questions and determine the best solution for your Amazon business.

Looking Forward to What’s Next

We understand returnless refunds are not for everyone. Some sellers and businesses might not see the added benefits or cannot afford to lose a product. But for some sellers, returnless refund policies can be a lifesaver. Not only can sellers save costs by not paying for return shipping, but it can also provide a lot of relief for their customers. With faster and easier refunds with less friction, it might even convince customers to come back or better yet, promote your products to their network.

Depending on your business needs and practices, it might make sense to opt into returnless refunds. The best next step is to review your products and understand the potential cost of returning products. How much does return shipping cost? Can my products be resold? If not, does it make sense for me to pay for return shipping? Or should I just save costs and let my customers keep return products? No one knows but you, the business owner. If it makes economic sense to opt-in, returnless refunds might help your business in the long run.

2021 Guide to Amazon Vine Program

In 2021, Amazon revamped its popular and exclusive Vine program. The Vine Program only allows the most trusted and helpful reviewers to join their program. As a result, the Vine program has become a huge opportunity for Amazon shoppers who want to help other customers and get early access to new products. The Vine program is also one of the most popular programs among Amazon sellers and vendors who are eager to get their new products off the floor.

Whether you’re a hopeful reviewer wanting new products or an ambitious seller hoping to get reviews, the Vine program is an awesome opportunity.

What is Amazon’s Vine Program?

Amazon’s Vine program hand-selects an esteemed group of Amazon reviewers to review new and pre-release products before they even hit the market. Each reviewer or “Vine Voice” is screened and must fulfill specific criteria to even be considered for the program. If selected, these Vine Voices are then given free products from different vendors also participating in the Vine program. These Voices are asked to test these new products, review their satisfaction and product performance, and share their opinions on Amazon for other customers to see before they purchase the same product.

Amazon’s goal behind the Vine program is to combat the multitude of fake reviews on its platform. Amazon is filled with fake or malicious reviews, and it often hurts the entire Amazon marketplace.

For shoppers, fake reviews may lead to poor purchases, higher return rates, and lower satisfaction among customers. For sellers, fake reviews can hurt your sales, and even destroy a product before it even launches. With the Vine program, Amazon can provide customers with genuine reviews and help jumpstart sellers and their products.

How to Join Amazon’s Vine Program?

As mentioned, Amazon’s Vine program is extremely selective. Product reviewers can only join the program through an invitation after reaching a specific Reviewer Ranking threshold. On Amazon’s Vine Help website, they state,

“Vine Voices are selected based on several criteria, but primarily on the helpfulness of their reviews as judged by all other customers and by their demonstrated interest in the types of products that are featured in the program. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the program.”

The best way to increase your Reviewer Ranking and be eligible for the Vine program is to be helpful to other customers. This could mean writing engaging and insightful product reviews, providing genuine feedback to sellers, posting photos of the product, and answering questions in the Q&A. Under each product review, there is a counter that states, “X amount of people found this helpful” which may be one of the ways reviewers can increase their ranking.

Along with contributions to the Amazon community, the Vine program also looks at buyers and their interests. Since the Vine program will be testing products from any of their categories, they want to match the products to reviewers familiar with that product category. For example, if the Vine program was testing out a new fitness product, they are going to invite buyers who frequently buy and review fitness and health products.

Becoming a Vine Voice

If you contribute to Amazon and are invited to join their Vine program, congratulations! Here are the next steps you can expect:

Receive new and pre-released products:

Once you join the Vine program, you will be notified when a new product is shipped to you. Note that the products are completely free and provided by the vendors and sellers enrolled in the Vine program. Some Vine Voices may even receive pre-release products, which means you might even get to review products that have yet to be released for the open market on Amazon!

Start writing reviews:

After you receive and test out new products, you can begin writing and submitting product reviews. While you have to abide by Amazon’s posting guidelines, your reviews are your own. You can be as authentic as you want. Whether you write positive or negative reviews, your review and rating will not impact your Reviewer Ranking. You will even have a little banner next to your review with the title of “Vine Voice!”

Remember, the Vine program is all about reviews. When writing your reviews, be thoughtful and mindful of the customers reading your reviews, Be helpful and provide insight, in-depth experiences within your reviews! Your readers will appreciate it!

Benefits of the Vine Program

There are tons of different benefits of the Vine program, for both reviewers and sellers! For reviewers, the direct benefit is that you get free access to new and even pre-release products. If you are an avid Amazon shopper, this might be a dream come true! Along with free products, you get to help other shoppers like yourself. Amazon shoppers rely on your reviews to make confident purchases. Your reviews contribute to helping others, whether you know it or not!

For Amazon sellers and vendors, the benefits of the Vine program are even better! As a seller, you may think, why would I even bother with the Vine program? Doesn’t that mean I would have to give away products for free?

While yes, you do have to provide some upfront costs, the long-term benefits of the Vine program can launch your product into Amazon’s Best Sellers Rank. The truth is, launching a new and successful product on Amazon is extremely difficult. New products have little to no sales, and most likely have 0 product reviews. Along with low metrics, new products tend to struggle if they have little brand awareness or recognition.

The Vine program generates real reviews for real products. Sellers and vendors can send their products to the Vine program even before they officially launch their products. The program will provide essential early reviews and jumpstart your product. With more reviews, you’re more likely to have more visibility and sales. Not to mention, Vine Voices are the top reviewers on Amazon! It definitely doesn’t hurt to have an influencer promote and recommend your product!

If you want to enroll in Vine, simply head to your Amazon Seller Central account and click “Vine” located under “Advertising”.

Vine Program Updates in 2021

If you are a brand owner, vendor, or Amazon seller and would like to enroll in the Vine program, here are the requirements as of May 2021.

ASIN enrollment: Amazon will bill vendors $1,750 USD per enrolled parent ASIN

Stocking: Sellers are responsible for FBA fees to stock and ship products

Brand ownership: Vendors must be registered in Amazon’s Brand Registry

Review Threshold: Less than 30 reviews on your product’s page

Fulfillment by Amazon: Products must be enrolled in Amazon FBA must be in New condition

Note that Amazon Vine will not approve of these products:

  • hazmat or hazardous items
  • items sold in bundles
  • heavy or bulk items
  • dropshipping products
  • adult or “explicit” items

Sharing Your Vine Voice

The Vine program is a fantastic opportunity for both Amazon shoppers and Amazon sellers.

If you’re looking to join the Vine program as a reviewer, remember to be eligible, you need to help your fellow shoppers! Be insightful and engaging. Produce content and reviews that you would love to see if you were shopping for products on Amazon. For our sellers, we understand that the Vine program requirements are a bit steep, especially if you are coming from a startup or just beginning to sell on Amazon. If you have the capacity and want to find quick, reliable reviews, the Vine program might be the solution for you!

How to Message Seller on Amazon with 4 Successful Tips

Whether you have a question about a product or need to report an issue with your purchase, it’s important to know how and where to contact your Amazon seller. In traditional brick and mortar stores, you would never be able to directly contact a brand owner unless you contact their corporate office.

Amazon cuts this bridge by allowing customers to directly contact their Amazon sellers. For shoppers, being able to send your seller a message and direct communication are key perks to buying on Amazon. Even for sellers, it’s extremely beneficial to communicate with your customers to ask for product reviews and ratings, troubleshoot any issues, or simply answer questions from prospective customers.

In this article, we’ll be discussing 4 successful tips you can use to get in touch with a seller on Amazon.

Contact the Seller Before Placing An Order

If you want to contact a seller before placing an order, the best way to connect is through Amazon’s “Ask a question” feature found on Seller pages. To find a seller’s page, go to the product listing and locate the Buy Box. At the bottom of the Buy Box, it should state, “Ships From” and “Sold By.” For FBA sellers, the product will be shipped by Amazon, but the “Sold By” should be the actual seller. In our example of the ‘Cute Kitty Night Light,’ we were able to find the seller, GoLine TECH, in the Buy Box.

If you are looking for a different seller, you can scroll beneath the Buy Box and click on “New and Used from” where you can see the other sellers selling the same product.

Next, all you need to do is click on the seller’s name, and you’ll be directed to their seller account page. Once you arrive, click on the yellow, “Ask a question” on the top right of the page.

Once you click, Amazon will pop up a new window to their Seller Messaging Assistant. The Assistant will help curate a message to the seller. If you have a question about an item for sale, the Messaging Assistant will direct to you a couple of different options including product details, return policy, and shipping. Go ahead and choose the message topic. You will then be directed to write a message and include any necessary information.

And that’s it! Your message will be sent to your seller’s messaging inbox and you should receive a response within 2-3 business days.

Contact the Seller After Placing an Order

In some situations, you might need to contact a seller after you placed and/or received an order. This could be to ask follow-up questions, report a problem with your product, or make changes to an order. If this is the case, you can contact the seller through your orders,

First, click on Orders under Your Account.

Then, you see a list of all of your previous orders. Find the product in question, and look to the right of the order. You will find a list of different options. One of these options should be “Get help with order” or “Problem with order.”

Click whichever button appears. You will then be directed to a new page, and then prompted to select a message topic. Once you select a topic, you can then select Contact Seller and send them a message.

Connecting Through Seller Feedback

Some customers want to connect with their sellers by leaving seller feedback. This is a common practice for customers who have already received their products but want to provide feedback to the seller about their experiences. If you would like to leave your seller feedback, head to Orders under Your Account. Then locate the product and seller you want to rate.

In the right menu, you should see an option to “Leave seller feedback”. If this option is not available, it most likely means it has been past 90 days since you purchased the product and you can no longer submit any seller reviews.

After you click “Leave seller feedback,” you will be directed to a form where you will see the Seller, Product, and a form to complete. The form will ask for a seller rating (1-5 stars), a question about the product, and a comment box where you can provide any message to the seller.

When complete, simply click “Submit Feedback” and you are done! Your seller feedback and message will be sent to the seller.

Buyer-Seller Message Center

The last method to message an Amazon seller is through the Message Center. If you contacted a seller before or after purchasing a product, your previous messages and conversations will appear in the Message Center! To access the Message Center, start by clicking on “account” under Your Account.

A new page will appear with 10 different options. One of these options will be “Your Messages.” When clicked, you will be directed to your Message Center.

The Message Center is a great place to review old messages between you and your Amazon sellers. If you want to follow up with the seller and keep the conversation going, the Message Center can help you! You can see your Buyer/Seller messages and view your sent messages.

Stay Connected on Amazon!

While these are great tips for customers to connect with their sellers, these methods can also be used by sellers to keep in touch with their buyers! For Amazon sellers, staying in touch is vital to sustaining your business. Connections allow sellers to request seller reviews, product reviews, and more!

We hope you all stay connected on Amazon, and even stay connected with us!

If you enjoyed our article, please connect with us and the Sellgo family on any of our social media platforms! We hope to see you there!





Amazon Seller Search: 3 Ways to Find Any Seller

In 2020, Amazon was estimated to have over 9.7 million sellers across the globe with 1.9 million active sellers every month. With so many sellers in the marketplace, you would expect Amazon to have a really easy and thorough method to find or locate any seller on its platform. Well, you’d be wrong.

If you have shopped or sold anything on Amazon and have tried to find a specific seller, you probably had a really hard time finding the seller. For whatever reason, Amazon has made it incredibly difficult to find a seller, even if you know their exact store name. Well, don’t you worry. Here are three proven and easy-to-use ways to find any seller.

Searching by Seller ID

The easiest and fastest method to finding an Amazon seller is through their seller ID. If you know the seller ID of the merchant, simply use this URL: (

You will be directed to the seller page that display their ratings, reviews, and business information. The only issue with this method is that how do you get the unique seller ID? So if you’re in this situation, you should look to the next method!

The fastest way of getting seller ID is from an updated Amazon seller list that can be downloaded instantly, or you can directly check some samples in the Google Sheet below:

The Seller List allows any user to find Top Amazon sellers with their Seller IDs, contact information, product brands, ASINs, marketplace, location, and even reviews and ratings. After clicking the seller link, you should be directed to the seller’s product list, which includes all of the products they are currently selling.

Using Sellgo’s Seller Database

If you know seller/ business/ store name, then Amazon Seller Database software is one of the most powerful seller finder tools on the market. Simply head over to and input some information about the seller you’re looking for. If you know the seller’s unique Amazon Merchant ID, you can easily copy and paste it into the Seller Database. The tool will populate the seller for you,

The biggest benefit of searching by Seller ID is that it never changes. Even if a seller changes their business or store name, the Seller ID stays the same.

In the case you don’t have the seller’s ID, you can also find the seller using the products they sell. The Seller Database can find all the sellers that sell a product. If you know one of the seller’s products, just input that information into the Seller Database and the tool will display all the sellers selling that product in your marketplace.

One of the coolest features of the Seller Database is locating sellers based on the location of their business. If you’re curious about the sellers in your state, click on the “Location” tab on the Seller Database. Choose a state or U.S. territory (including Guam, Marshall Islands, and more) and a list of sellers within that area will appear. The Seller Database will then show you the hundreds or even thousands of sellers in your state or selected region.

The Seller Database is also an amazing tool for businesses, agencies, and enterprises who work directly with Amazon businesses. If you or your business would like to connect with a network of Amazon sellers in your area, the Seller Database is a great tool! And the best part: you can try the Seller Database for only $1!

Using Sellgo’s Seller Map

The third and final method to find an Amazon seller is through another new tool by Sellgo, the Seller Map. The Seller Map is an awesome new tool that we recently released on that pinpoints the exact location of every seller in the U.S. Instead of generating a list of sellers, the Seller Map is simply that, a map.

The map is covered in pins, each representing an Amazon seller or business. This is a revolutionary Amazon seller tool that allows anyone to connect with the sellers in their own neighborhoods. Unlike the Seller Database, the Seller Map allows you to zone in on any Country, State, and even U.S. zip code.

When looking at the Seller Map, you’ll see some pins and circles marked with a numerical figure. Each circle and numerical figures represent all the sellers with that specific region. Like any other map, you can zoom in and get specific details on each business’ information including their business name, state, country, brands, and even inventory.

Want to see what Amazon sellers are in your neighborhood? Well, the Seller Map gives you all that power and data a couple of clicks away.

Pinpointing Your Amazon Seller Search

Whether you’re a shopper looking for a seller, or a business trying to connect with Amazon businesses, these 3 proven methods are great tools to find what you’re looking for.

Right now, the Sellgo Instant download Amazon Seller list, Seller Database and Seller Map are helping more than 6,000 businesses! Head over to and start locating any seller on Amazon now!

Everything You Need to Know About Merch by Amazon in 2021

Everything You Need to Know About Merch by Amazon in 2021

In 2015, Amazon launched its new Merch by Amazon program, allowing Amazon sellers to create their own branded merchandise and sell them in Amazon’s marketplaces all over the world.

When originally launched, Merch by Amazon was built for game development as a way to create custom game merchandise and sell to their fans and audience. Since then, Merch by Amazon has expanded to one of Amazon’s most prized and sought-after programs by all Amazon sellers. 

In this article, we’ll be breaking down Amazon’s Merch by Amazon program, why you should join, and how to create an account today!

What is Merch by Amazon?

Merch by Amazon is a self-service program centered around helping sellers and Amazon businesses generate more sales without any extra cost or work. Instead of working with a traditional inventory and selling your products through the Buy Box, Merch by Amazon allows sellers to design and create custom, branded merchandise that is entirely made, sold, and shipped by Amazon. At first, Merch by Amazon was limited to t-shirts but has since expanded to sweatshirts, hoodies, tank tops, and even pop sockets.

Simply create a t-shirt design, add it to your Merch by Amazon account, and in a couple of hours, Amazon starts printing your design and your merchandise. Because Amazon handles the entire production line, sellers never deal with any inventory or upfront costs.

How Much Money Can I Generate?

Amazon’s Merch by Amazon program allows sellers to generate revenue through royalty rates. Instead of earning profits through selling products, program partners can range between 13% to 37% royalty rates. Once a customer buys your merch, your royalty rate is determined by subtracting the selling price by taxes and the cost of your merchandise (materials, production, shipping, etc.). To find the exact royalty calculations, click here.

While the royalty rates are only a fraction of the selling price, the royalty rates are uncapped.

What does this mean for sellers? It means your revenue is only as high as your sales. With more sales, you earn unlimited royalty rates.

Is Merch by Amazon Worth It?

Simply put: YES

Merch by Amazon is one of Amazon’s most popular programs because of its high value, ease of use, and profit potential.

By design, sellers can generate tons of sales by selling popular and high-demand branded merchandise with extremely low risk. Merch by Amazon is built on Amazon’s huge distribution, sales, logistics, and shipping systems. Not to mention, you have access to all of Amazon’s customers. Your merchandise gets access to all of Amazon’s The best part is that while you have to upload your designs, you never have to store or ship your merchandise, making it a ton easier to get started.

Along with the sales potential and low cost of entry, Merch by Amazon helps sellers grow their brands. Business owners can start small, scale their businesses, and gain brand awareness with their branded merchandise. If you want to start generating sales on Amazon as quickly as possible, you might want to consider joining the Merch by Amazon program!

How to Open a Merch by Amazon Account?

As we noted, Merch by Amazon is one of Amazon’s most popular and sought-after programs by Amazon sellers. Merch by Amazon is not available to everyone and requires sellers to “Request an Invitation” to the program. Once you request an invitation, Amazon will approve your application. Note that this approval can take a couple of months due to the high volume of applicants, so be patient after you request an invitation. The Merch by Amazon Account is separate from your Amazon Seller Central account, so you will need to re-add your information such as bank accounts, business information, and tax number.

If you’re interested in joining the Merch by Amazon program, request an invitation here.

How Do I Make Merch Designs?

The design and print-on-demand process for Merch by Amazon can be done in a few simple steps:

  1. Get approval for your Merch by Amazon Account
  2. Head over to your Merch by Amazon Dashboard and click “Add Products” to add your design
  3. Set a selling price for your merchandise
  4. Amazon does the rest!

In a few short hours after submitting your selling price, Amazon’s print-on-demand process starts instantaneously. Right when a customer buys your merchandise, Amazon will go ahead and print, pack, and ship your branded merchandise to your customer.

Jump-Starting Your Merch

Before you get started selling your branded merchandise, here are some key tricks we want to share with you:

  • Promote your merchandise, everywhere! Whether it be social media, your website, or even just talking to your friends and family. After you submit a design, start promoting your merchandise and building your brand awareness! Remember, the royalty rates are uncapped, the more sales you generate, the more royalty you earn!
  • Look into Amazon’s design guidelines! We suggest you look into the rules and regulations for designs and start planning now. When you start, you are limited to 10 designs. As you sell more, your design cap grows to 25, 100, and even 500 designs at once!
  • Target popular items and niches! Not all designs will sell well, find a popular niche and product and test their sales performances!
  • Stay away from licensing costs! Some artwork used in designing your merchandise will require a licensing fee to use. If you want to maximize your profits, try to use public domain images that you won’t have to pay licensing for. For more information on licensing agreements, click here.

Starting Your Merch Today

Joining Merch by Amazon is a great opportunity for brands and businesses to generate sales without a lot of upfront cost or overhead. But remember, this is an extremely popular and competitive program!

If you want to start, we recommend you start NOW. Head over to Merch by Amazon and request an invitation. Afterward, check out the Merch by Amazon design guidelines and start brainstorming your first 10 designs today.

If you would like to learn more about the Merch by Amazon program, you can refer to the Amazon Appstore!

How to Get Amazon Reviews in 2021

Online reviews are the true lifeblood of Amazon. Not only do they help shoppers determine the best value products with the highest quality, but it empowers shoppers to work together and share common experiences for the products they buy. By using reviews, shoppers can ask each other questions, troubleshoot shared issues, and suggest recommendations on how to use a product. For Amazon sellers, Amazon reviews serve an ever greater purpose.

Sellers and products with more positive reviews have higher sales and conversion rates. 95% of shoppers read reviews before making a purchase, meaning the more positive reviews your products have, the higher the number of products you sell. Amazon reviews help sellers build brand awareness. 91% of shoppers read reviews regularly when shopping online and 84% of shoppers trust online reviews like they would a personal recommendation. Most importantly, online reviews provide product visibility, as Amazon’s algorithm ranks products with more reviews higher on their Best Sellers Rank.

What does this mean for sellers? The answer is simple: maximize the number of positive reviews as possible. In this guide, we’ll be breaking down 5 proven methods to obtain legal Amazon reviews without putting your account at risk!

Amazon’s Rules and Regulations for Reviews

Before we tell you the best method to obtain Amazon reviews, it is important to touch on Amazon’s guidelines for their review system. From Amazon’s website, here are their core rules:

1. Do not obtain reviews from parties who have a direct or indirect financial interest in the product

2. Do not obtain reviews from parties who have a direct or indirect relationship with the product’s seller

3. Do not review your products

4. Do not exchange reviews for compensation or monetary incentives

5. Do not put negative reviews on your competitor’s products

6. Do not obtain put multiple negative/positive reviews for the same product

Summary: Do not get reviews for your products in unsavory ways.

We discuss the topic in greater detail in our article, 4 Best Amazon Reviewer Checkers, but the main concept is: fake reviews suck. Fake reviews hurt shoppers trying to find great products and they also hurt sellers who are trying to promote their products. We encourage all sellers and shoppers to be as genuine as possible when collecting reviews. That’s why this article is going to highlight the best, legal, and proven methods that any seller can use to gain real, genuine product reviews.

How to Get 5-Star Reviews on Amazon

The first method of gaining 5-star reviews is to build an Amazon business that prioritizes the needs of the customer.

Amazon’s business should start by only selling high-quality products. When writing a review, the reviewer thinks of two questions:

1. Does this product fulfill my needs?

2. Does this product meet my expectations?

Remember: the products you sell are a reflection of your business. This means you never want to sell products with low quality, high defects, or do not fulfill the needs of the customer. Customers appreciate businesses with great products, if you want 5-star reviews, start with sourcing 5-star worthy products.

The next step is to provide excellent customer service at all times. This means promptly filing returns and refunds, responding to customer’s inquiries and concerns, and most importantly, troubleshooting any issue or conflict that may arise. Customer service goes a long way for a shopper. The less headache for them, the better they perceive your business and are more likely to give your product a 5-star review.

Our last suggestion is how to deal with negative reviews. Negative reviews happen, it is normal. When you receive a negative review, stay calm and resolve the issue as soon as possible. Identify a negative review, understand the buyer’s problem, and do your best to resolve the issue. This could be issuing a refund, sending a new unit, or simply sending the buyer an apology. More often than not, a shopper updates their negative review once you troubleshoot their problem.

Don’t Rely on Amazon’s Automated System

Amazon offers 4 different tools for sellers to use to obtain product reviews. The first being Amazon’s Automated System, which sends buyers a customer feedback email a couple of days after purchasing a product to provide reviews, feedback, or report any issues with the product. While this method is free and curated through Amazon, we highly suggest sellers not rely on this method for reviews.

The problem with Amazon’s Automated System is that the emails are too bland, generic, and impersonal. The Automated System has a very low click-through rate, meaning you won’t get a lot of traction through this method. We recommend sellers use this as a passive method of obtaining reviews. Do not rely entirely on the automated system.

“Request a Review” through Amazon

The second method offered by Amazon is through the “Request a Review” feature on your Amazon Seller Central account. After a purchase is made, sellers can Request a Review in which they send a personal email to the buyer within 4 to 30 days of the purchase. This is a great way for sellers to send a more personal email to their buyers and directly ask for a review. 

While this process may be time-consuming, it is definitely worth the effort to develop a relationship with your customer and ask about your products directly.

Amazon’s Early Reviewer Program

New products have the hardest time getting reviews. Because buyers want to buy proven products, they don’t buy products with no reviews. How do products with no reviews gain reviews if no one wants to buy them? That’s why Amazon created their Early Reviewer Program.

The Early Reviewer Program rewards customers who purchase new products and submit reviews with an Amazon gift card. Everyone wins! The sellers gain sales and reviews for their product, the reviewers get to test new products and receive a small incentive for submitting a review, and Amazon helps other shoppers who may be looking for the same product. The Early Reviewer Program is a great method for sellers to get reviews for new products with no reviews.

Amazon’s Vine Program

Similar to the Early Reviewer Program, the Amazon Vine Program allows sellers to gain reviews from Amazon’s top and most trusted reviewers. Amazon provides Vine reviewers with free products supplied by a seller. It is a great way to get a ton of reviews in a short time.

You might be thinking, why should I join the program? Is it worth giving away free products in exchange for reviews? Simply put: YES! While you may lose some money giving away products for free, sellers get a ton of product reviews and attention to their new products without doing any work! The reviewers are not random customers either. The Vine Program members are among Amazon’s most elite product reviewers who have been ranked and hand-selected by Amazon to review your product. Not only are you getting genuine reviews, but the reviewers can provide exceptional feedback you can use to improve your products. Sellers can even send pre-launch products and get reviews before the listing even goes live.

We know the Vine program might not be for every seller, but if your business has the means to participate or if you are in desperate need of product reviews, the Vine program is a great and easy method to do so.

Connect with Buyers Outside of Amazon

The last strategy we suggest to sellers is to connect with your customers outside of Amazon and request reviews. Here are some proven methods you can use to connect with your audience:

1. Social media: Many sellers and their businesses have a strong online presence and social following. Social media is a great method to communicate and ask for reviews on products they recently purchased from you.

2. Newsletters: Newsletter subscribers are typically your most loyal and engaged buyers who love your company and brand. Why not ask them for product reviews?

3. Product Inserts: Product inserts are a great method to get reviews if done correctly. When packaging your products, include a small graphic insert with a description of your company and request a review from the buyer. Don’t ask for a 5-star review or provide any incentive (that’s against Amazon’s rules we mentioned earlier), just ask for a review and stay unbiased.

The best part about these strategies is that they’re dependent on Amazon. There are no limits to reaching out to your fan base outside of Amazon!

Reviews Start Before You Sell

Like we mentioned above, product reviews start with your company and the products you sell. All of the methods of obtaining reviews are great, but the easiest and most organic way to get 5-star reviews is to source and sell products that fulfill the needs of the customer. Finding the right products means spending time conducting proper product research and product sourcing. 

Great tools like the Sellgo Profit Finder and Product Tracker empower your business to source the best quality and profitable products to maximize your 5-star reviews. If you want 5-star products, start your business off right with Sellgo.

The Quick Amazon Sellers Guide to Black Friday and Cyber Monday

03 - The Quick Amazon Sellers Guide to Black Friday and Cyber Monday

Are you ready for Amazon Black Friday 2020 and Cyber Monday 2020! Here are some quick tips to save you money!

The Quick Amazon Sellers Guide to Black Friday and Cyber Monday

With Amazon Prime Day 2020 behind us, it is now time to get ready for the next biggest online shopping event of the year: Black Friday and Cyber Monday. With COVID-19 hindering traditional shopping experiences and more brick and mortar stores opting to close for Thanksgiving, consumers are turning to online retailers, like Amazon, to find the best deals and get a jump start on holiday shopping. Here’s how to insure you are the Amazon seller consumers choose during the big shopping bonanza.

Prepare. Prepare. Prepare.

Unfortunately, you can’t just wake up on Black Friday and hope consumers are drawn to your products. You have to do a little bit of preparation to maximize your profit ahead of time. The first thing you should do is review your inventory storage limits. To combat the clogging of inventory at Amazon warehouses, the retail giant set inventory limits earlier this summer in preparation for the holiday shopping season.

According to sellers will be able to store over three months of inventory for their items — with limits set on a product by product basis–and can replenish this inventory as items go out the door. If you’re worried about inventory limits, now is a good time to investigate alternatives to Amazon fulfillment and third-party logistics companies (3PLs).

While you want to avoid having a surplus of inventory, you also need to be sure you don’t fall short of your inventory demand and make sure your inventory reaches Amazon FBA on time. Last year, Amazon Seller Central recommended inventory for Black Friday and Cyber Monday should arrive at Amazon fulfillment centers by November 5. Inventory for Christmas shopping should arrive by December 5. You can bet that the dates for 2020 will be around the same time as last year.

Scope the Competition

Black Friday and Cyber Monday are going to be highly competitive selling events. You’ll want to pay close attention to your competition, monitoring their inventory and tracking price points and projections. You can do this with a Product Profit Tracker. Keeping tabs on your competitors will give you a sellers advantage to make sure your prices and products are attractive to customers.

Listing Optimization

They say “never judge a book by it’s cover,” but let’s face it, we all judge Amazon products by their images. Right? You will want to maximize the profitability of your listing by optimizing the listing for your customers. This means:

  • Providing a nice, clear, inviting image of the product (or product in action in a lifestyle setting)
  • Keywords are like spotlights for your product. High-volume keywords within your listing will increase your product rank in organic search. To determine the best keywords for your product, imagine you are a consumer. If you were searching for that product, what would you type in the search bar? A few variations of this exercise will yield you your keywords.
  • Your product description should be thorough and tell the product story in an engaging manner. Include highlights and features of the product, frequently asked questions, and anything you think consumers would be interested in knowing. The more questions you answer for the consumer right there in the listing, the more likely they are willing to purchase your product.

Consider Deals and Coupons

Black Friday and Cyber Monday are all about saving money. Customers are on the hunt for the best price, the biggest discount, the most bang for their buck. That doesn’t mean you want to lowball your prices to the point you’re practically giving products away for free. No, instead, you can take advantage of Amazon’s lightning deals and coupons.

To schedule a deal go into your Seller Center Account. Click on Advertising. Click on Deals. Create a new deal. The sooner you can lock in your deals for your products, the better, as the deal space gets very competitive. Note…Amazon’s Black Friday tends to run an entire week instead of a single chunk of hours like a brick and mortar Black Friday. Be prepared to pay a higher fee to run deals during Black Friday and Cyber Monday. This can absolutely be worth it if you have high performing products and plenty of inventory.

Track Your Products Leading Up to the Big Day

To be successful on Black Friday and Cyber Monday, you want to monitor your product’s product story and pinpoint the best time to start selling your product. This will increase efficiency in your fulfillment pipeline. An Amazon Product Tracker allows you to keep tabs of your products over time and visualize the results. You can track reviews to gain real-time insights leading up to the big day.

Bottom Line

Black Friday and Cyber Monday are huge retail events for Amazon sellers and consumers alike. You can unlock your profitability at new heights by planning ahead, optimizing your listings, tracking your products, and using all the tools available to ensure you put your best Amazon seller foot forward. Good luck!

Attention Amazon Sellers: Are You Ready for Amazon Prime Day 2020?

02 - Attention Amazon Sellers Are You Ready for Amazon Prime Day 2020

Are you ready for Amazon Prime Day 2020? Prime Day is one of the biggest days for Amazon Sellers, read these tips to prepare!

Attention Amazon Sellers: Are You Ready for Amazon Prime Day 2020?

The COVID-19 pandemic has delayed, canceled, and complicated many facets of life, and retail shopping is no exception. Traditionally held in July, Amazon Prime Day is one of the most highly anticipated online shopping events of the year. Finally, after numerous pandemic-related delays, Amazon announced its 2020 Prime Day will take place on October 13-14, just two months before the holiday shopping season.

Amazon’s signature event is a win-win for consumers and sellers alike. According to the most recent data from the Bureau of Economic Analysis (BEA), personal income in the United States decreased 2.7 percent in August, while consumer spending increased 1.0 percent. Simply put, Americans are making less money but are increasing their spending.

Not only that, but consumers have been shopping more frequently on Amazon since the beginning of the COVID-19 pandemic for a variety of reasons:

  • A safe, contact-free shopping and delivery experience
  • Sales and discount prices on highly desired products for consumers trying to save money in tumultuous economic times
  • Limited availability of essential products (cleaning, sanitizing, paper products) in brick and mortar stores
  • Convenience

Amazon Prime is in its Prime

As of December 2019, 65 percent of Amazon online shopping users were also subscribers to the Amazon Prime service. During the same period, there were an estimated 112 million Amazon Prime members in the United States. Even though Amazon increased Prime Subscription prices from $99 to $119/year back in 2018, forecasts Prime membership will grow 14.9% to 142.5 million US users in 2020, surpassing 50% of the US population for the first time.

The free and quick shipping, Prime video options, and product availability are all key drivers in consumers adopting an Amazon Prime membership. These benefits are especially important for consumers seeking a no-hassle shopping experience with quick delivery during a worldwide pandemic.

Amazon Sellers, Are You Ready?

Whether you are a seasoned seller, or this is your first Amazon Prime rodeo, there are a few things you can do to make sure you have the most profitable Amazon Prime Day yet. Even if you haven’t put a lot of effort into your Amazon Business for Prime Days in the past, you can be sure Amazon Prime Day 2020 is going to be a whole different seller experience, especially since it unofficially kicks off the holiday shopping season.

1. Search. First thing is first, you have to begin your product search. Upload your search files and determine which products are going to get you the most bang for your buck. You can also use a free Chrome Extension to scout and source products on Amazon and export a handy list of products broken down by list price, retail price, seller feedback, and more.

2. Find. Time is money. Especially with Amazon Prime Day 2020 right around the corner. A lightning fast Profit Finder for Sellers can tap into bulk analysis to match products with those in the Amazon catalog, finding golden products instantly. After all, it is hard to make bad wholesale product decisions when you have the most up-to-date data on your side.

3. Track. Every product has a story and a Product Profit Tracker helps you avoid products with bad stories. Monitor product trends and track Amazon buy box price, sales rank, and profit all in one place, keeping you a few steps ahead of the competition. This will guarantee the best ROI for your Amazon Business on Amazon Prime Day 2020.

4. Sell. You’ve searched, researched, tracked, and purchased your ideal products. Now it is time to sell. As a product in the online retail showcase, it is important to note that appearance matter. You will want to make your product listing as attractive as possible to bring consumers to your product. Make sure your listings are up to date. Low prices alone will not do the trick, you need to optimize your listings for best results.

What About Those Prime Day Lightning Deals?

Lightning deals are products that are sold as a discounted price for a specific period of time. These products are limited in quantity and offer a “you-don’t-want-to-miss-this” feel to the Amazon buying experience. The lightning deal model makes Amazon shopping feel competitive to the consumer. However, all third-party sellers must submit an application to become Amazon Deal eligible.

Putting it All Together

By harnessing the power of Amazon Wholesale Software made by and for Amazon Sellers, you can turn Amazon Prime Day 2020 into a profit-boosting success for your Amazon Business. With this, a tiny bit of optimization on your product listings, and a positive attitude, you can hustle smarter, giving you more time to do what you love and more money in your pocket.