Amazon Returnless Refund: 5 Things Every Seller Should Know

Returns are one of Amazon’s and their third-party sellers’ biggest challenges to selling products online. It was reported that 30% of all products ordered online are returned. Traditional brick and mortar stores have never experienced a return flux as we see with e-commerce, reporting only 8.89% of all products being returned. The main culprit behind high online returns: free return shipping.

Unlike past times, returning products has become easier than ever. Specifically when you look into marketplace giants like Amazon, which guarantee free returns and shipping for most of their products, returning a product is as easy as putting the item in a box and dropping it off at a post office.

These online return policies are still evolving and changing today. In 2017, Amazon released a new type of online return, returnless refunds. Returnless refunds allow customers to get 100% refunds without having to ever return their products. You read that right. With this policy, customers can report any product to be defective, receive a full refund, and get to keep the product after. The topic of returnless refunds has been a huge debate topic among Amazon sellers. With this latest controversy with returnless refunds, here are 5 things every seller needs to know about this policy.

What is a Returnless Refund on Amazon?

Returnless refunds are given to customers who request refunds for their purchases but are not required to return the product. Returnless refunds allow sellers to quickly resolve product issues such as defects or purchasing errors. In normal circumstances, refunds can take up to 3-5 business days and require customers to bring back the product in question.

On Amazon, returnless refunds are an optional feature for Amazon third-party sellers. In some cases, returnless refunds may be cheaper than shipping the returned item back. Sellers may opt into the returnless refund policy to save on return shipping costs, even if it means losing a product unit.

For more information on Amazon’s Return Policies.

Pros of Returnless Refunds for Amazon Sellers

You may be wondering why any sane Amazon seller or online merchant would agree to returnless refunds. Returnless refunds mean sellers could lose dozens if not hundreds of products by customers submitting a simple return claim. In some ways, that’s true, it doesn’t make economic sense to “give away” free products. But in many cases, returnless refunds provide tons of benefits that outweigh the cost of a “free” product.

1. Returnless refunds can save sellers money from return shipping:

Return shipping is really expensive. For Amazon sellers, the cost to ship a product to a buyer can cost between $2 to $140. If you’re selling a cheaper product (less than $10), it can be more expensive to ship the product back to Amazon. Not to mention, if a product is truly defective, returning the product is pointless since you won’t be able to resell a defective product. So you could potentially lose the product and pay an extra cost to ship it back to Amazon, By removing product returns, you might lose the product, but it’ll save the cost of shipping the product back.

2. Better customer relationships:

Defective or poor products can be extremely frustrating for a customer. The last thing they want is to fight tooth and nail for a refund. Returnless refunds allow customers to get refunds faster and reduces the points of friction that can hurt your business. The customer no longer has to worry about packaging and shipping the product back. and will receive a refund in 1-2 business days, which is a lot faster than typical refunds. The faster and easier the return, the more likely the customer will come back and purchase from you in the future. In an article by Invesp, 92% of consumers will repurchase a product if the returns are easy.

3. Good publicity:

If you can improve the customer’s experience during the return process, they might tell their friends and colleagues about your product and brand. Although it didn’t work out with this first product, the customer understands that you will provide them a safety net. The customer will feel a lot more secure if they needed a refund. Word of mouth is great publicity, and returnless return policies can drive a lot of it.

4. Saves time and resources:

When Amazon released its returnless refund policy, they claimed it was a highly supported and request feature by Amazon sellers. Returns can be extremely expensive, and the cost of fulling traditional returns can be detrimental to small businesses and sellers. There are products that cannot be resold. One example is beauty products, which when returned, cannot be resold due to health and safety protocols. When these products get returned, they typically get disposed of or destroyed. Essentially, sellers are paying to return a product they can no longer profit from. Returnless refunds are a cost-effective measure for sellers to cut their losses and save the time and resources that would have been wasted on fulfilling returns.

Dealing with Bad Actors

While returnless refunds can be beneficial to sellers, others have disapproved of Amazon’s returnless refund policy since its release. In 2017, many small businesses and Amazon sellers voiced their concerns about the new refund policy, claiming it could set a bad precedent for future returns. One of the biggest concerns around the policy was that it may encourage bad actors and potentially scammers from buying products on Amazon. These bad actors can claim a false return due to defects or unsatisfaction, then get a full refund and keep a free product,

If you are worried about these bad actors taking advantage of the returnless refund policy, there are a couple of tools and troubleshooting solutions to protect your business and products. For starters, Amazon monitors the amount of refunds request by any buyer account. Accounts with excessive returns may be suspended by Amazon. Secondly, sellers can choose specific products for returnless refunds. If a product is too valuable and can be resold, you can decide to opt out of a returnless refund for that particular product.

Opting In for Amazon Returnless Refunds

There are two methods of opting into returnless refunds,

The first method is by setting Returnless Refund rules.

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click “Returnless Refund” and then click “Add New Rule”

Amazon keeps doing return - less refunds I need them to STOP - Order  Management, Shipping, Feedback & Returns - Amazon Seller Forums

3. In the rules, set a price range for products you want to opt-in for Returnless Refunds (you may also select specific product categories or specific reasons for return)

4. Click “Save”

Now your products are ready. Any product within the price range (and within the category/reason for return if applied) will be eligible for Returnless Refunds.


The second method is through setting Returnless Refunds for specific products and SKUs (stock-keeping units).

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click on “Return Attribute Overrides” and download the template

3. Follow all the instructions on the template.

4. In the template, enter the code “RETURNLESS_REFUND” in the “prepaid label exemption code” box

5. Upload the completed template into the Return Attribute Overrides page

With that, the products you listed in your template will now be eligible for Returnless Refunds.

Picking Your Returnless Products

If you need help picking products for the refund policy, here are some key questions you need to ask before opting in:

1. Can the product be resold?

2. How much does it cost to return the product compared to the profits of reselling the product?

3. How does the returnless refund policy impact my inventory?

By asking yourself these questions, it determines the cost-effectiveness of opting into returnless refunds. Products that cannot be resold or if the profits do not cover the cost of the return, it might be worth using returnless refunds. And lastly, some sellers won’t have the capacity to give away “free products.” The reality is that products cost a lot of money. If your business is tight on resources, you might not be able to lose any products. Whether it may be, ask yourself these questions and determine the best solution for your Amazon business.

Looking Forward to What’s Next

We understand returnless refunds are not for everyone. Some sellers and businesses might not see the added benefits or cannot afford to lose a product. But for some sellers, returnless refund policies can be a lifesaver. Not only can sellers save costs by not paying for return shipping, but it can also provide a lot of relief for their customers. With faster and easier refunds with less friction, it might even convince customers to come back or better yet, promote your products to their network.

Depending on your business needs and practices, it might make sense to opt into returnless refunds. The best next step is to review your products and understand the potential cost of returning products. How much does return shipping cost? Can my products be resold? If not, does it make sense for me to pay for return shipping? Or should I just save costs and let my customers keep return products? No one knows but you, the business owner. If it makes economic sense to opt-in, returnless refunds might help your business in the long run.

2021 Guide to Amazon Vine Program

In 2021, Amazon revamped its popular and exclusive Vine program. The Vine Program only allows the most trusted and helpful reviewers to join their program. As a result, the Vine program has become a huge opportunity for Amazon shoppers who want to help other customers and get early access to new products. The Vine program is also one of the most popular programs among Amazon sellers and vendors who are eager to get their new products off the floor.

Whether you’re a hopeful reviewer wanting new products or an ambitious seller hoping to get reviews, the Vine program is an awesome opportunity.

What is Amazon’s Vine Program?

Amazon’s Vine program hand-selects an esteemed group of Amazon reviewers to review new and pre-release products before they even hit the market. Each reviewer or “Vine Voice” is screened and must fulfill specific criteria to even be considered for the program. If selected, these Vine Voices are then given free products from different vendors also participating in the Vine program. These Voices are asked to test these new products, review their satisfaction and product performance, and share their opinions on Amazon for other customers to see before they purchase the same product.

Amazon’s goal behind the Vine program is to combat the multitude of fake reviews on its platform. Amazon is filled with fake or malicious reviews, and it often hurts the entire Amazon marketplace.

For shoppers, fake reviews may lead to poor purchases, higher return rates, and lower satisfaction among customers. For sellers, fake reviews can hurt your sales, and even destroy a product before it even launches. With the Vine program, Amazon can provide customers with genuine reviews and help jumpstart sellers and their products.

How to Join Amazon’s Vine Program?

As mentioned, Amazon’s Vine program is extremely selective. Product reviewers can only join the program through an invitation after reaching a specific Reviewer Ranking threshold. On Amazon’s Vine Help website, they state,

“Vine Voices are selected based on several criteria, but primarily on the helpfulness of their reviews as judged by all other customers and by their demonstrated interest in the types of products that are featured in the program. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the program.”

The best way to increase your Reviewer Ranking and be eligible for the Vine program is to be helpful to other customers. This could mean writing engaging and insightful product reviews, providing genuine feedback to sellers, posting photos of the product, and answering questions in the Q&A. Under each product review, there is a counter that states, “X amount of people found this helpful” which may be one of the ways reviewers can increase their ranking.

Along with contributions to the Amazon community, the Vine program also looks at buyers and their interests. Since the Vine program will be testing products from any of their categories, they want to match the products to reviewers familiar with that product category. For example, if the Vine program was testing out a new fitness product, they are going to invite buyers who frequently buy and review fitness and health products.

Becoming a Vine Voice

If you contribute to Amazon and are invited to join their Vine program, congratulations! Here are the next steps you can expect:

Receive new and pre-released products:

Once you join the Vine program, you will be notified when a new product is shipped to you. Note that the products are completely free and provided by the vendors and sellers enrolled in the Vine program. Some Vine Voices may even receive pre-release products, which means you might even get to review products that have yet to be released for the open market on Amazon!

Start writing reviews:

After you receive and test out new products, you can begin writing and submitting product reviews. While you have to abide by Amazon’s posting guidelines, your reviews are your own. You can be as authentic as you want. Whether you write positive or negative reviews, your review and rating will not impact your Reviewer Ranking. You will even have a little banner next to your review with the title of “Vine Voice!”

Remember, the Vine program is all about reviews. When writing your reviews, be thoughtful and mindful of the customers reading your reviews, Be helpful and provide insight, in-depth experiences within your reviews! Your readers will appreciate it!

Benefits of the Vine Program

There are tons of different benefits of the Vine program, for both reviewers and sellers! For reviewers, the direct benefit is that you get free access to new and even pre-release products. If you are an avid Amazon shopper, this might be a dream come true! Along with free products, you get to help other shoppers like yourself. Amazon shoppers rely on your reviews to make confident purchases. Your reviews contribute to helping others, whether you know it or not!

For Amazon sellers and vendors, the benefits of the Vine program are even better! As a seller, you may think, why would I even bother with the Vine program? Doesn’t that mean I would have to give away products for free?

While yes, you do have to provide some upfront costs, the long-term benefits of the Vine program can launch your product into Amazon’s Best Sellers Rank. The truth is, launching a new and successful product on Amazon is extremely difficult. New products have little to no sales, and most likely have 0 product reviews. Along with low metrics, new products tend to struggle if they have little brand awareness or recognition.

The Vine program generates real reviews for real products. Sellers and vendors can send their products to the Vine program even before they officially launch their products. The program will provide essential early reviews and jumpstart your product. With more reviews, you’re more likely to have more visibility and sales. Not to mention, Vine Voices are the top reviewers on Amazon! It definitely doesn’t hurt to have an influencer promote and recommend your product!

If you want to enroll in Vine, simply head to your Amazon Seller Central account and click “Vine” located under “Advertising”.

Vine Program Updates in 2021

If you are a brand owner, vendor, or Amazon seller and would like to enroll in the Vine program, here are the requirements as of May 2021.

ASIN enrollment: Amazon will bill vendors $1,750 USD per enrolled parent ASIN

Stocking: Sellers are responsible for FBA fees to stock and ship products

Brand ownership: Vendors must be registered in Amazon’s Brand Registry

Review Threshold: Less than 30 reviews on your product’s page

Fulfillment by Amazon: Products must be enrolled in Amazon FBA must be in New condition

Note that Amazon Vine will not approve of these products:

  • hazmat or hazardous items
  • items sold in bundles
  • heavy or bulk items
  • dropshipping products
  • adult or “explicit” items

Sharing Your Vine Voice

The Vine program is a fantastic opportunity for both Amazon shoppers and Amazon sellers.

If you’re looking to join the Vine program as a reviewer, remember to be eligible, you need to help your fellow shoppers! Be insightful and engaging. Produce content and reviews that you would love to see if you were shopping for products on Amazon. For our sellers, we understand that the Vine program requirements are a bit steep, especially if you are coming from a startup or just beginning to sell on Amazon. If you have the capacity and want to find quick, reliable reviews, the Vine program might be the solution for you!

How to Message Seller on Amazon with 4 Successful Tips

Whether you have a question about a product or need to report an issue with your purchase, it’s important to know how and where to contact your Amazon seller. In traditional brick and mortar stores, you would never be able to directly contact a brand owner unless you contact their corporate office.

Amazon cuts this bridge by allowing customers to directly contact their Amazon sellers. For shoppers, being able to send your seller a message and direct communication are key perks to buying on Amazon. Even for sellers, it’s extremely beneficial to communicate with your customers to ask for product reviews and ratings, troubleshoot any issues, or simply answer questions from prospective customers.

In this article, we’ll be discussing 4 successful tips you can use to get in touch with a seller on Amazon.

Contact the Seller Before Placing An Order

If you want to contact a seller before placing an order, the best way to connect is through Amazon’s “Ask a question” feature found on Seller pages. To find a seller’s page, go to the product listing and locate the Buy Box. At the bottom of the Buy Box, it should state, “Ships From” and “Sold By.” For FBA sellers, the product will be shipped by Amazon, but the “Sold By” should be the actual seller. In our example of the ‘Cute Kitty Night Light,’ we were able to find the seller, GoLine TECH, in the Buy Box.

If you are looking for a different seller, you can scroll beneath the Buy Box and click on “New and Used from” where you can see the other sellers selling the same product.

Next, all you need to do is click on the seller’s name, and you’ll be directed to their seller account page. Once you arrive, click on the yellow, “Ask a question” on the top right of the page.

Once you click, Amazon will pop up a new window to their Seller Messaging Assistant. The Assistant will help curate a message to the seller. If you have a question about an item for sale, the Messaging Assistant will direct to you a couple of different options including product details, return policy, and shipping. Go ahead and choose the message topic. You will then be directed to write a message and include any necessary information.

And that’s it! Your message will be sent to your seller’s messaging inbox and you should receive a response within 2-3 business days.

Contact the Seller After Placing an Order

In some situations, you might need to contact a seller after you placed and/or received an order. This could be to ask follow-up questions, report a problem with your product, or make changes to an order. If this is the case, you can contact the seller through your orders,

First, click on Orders under Your Account.

Then, you see a list of all of your previous orders. Find the product in question, and look to the right of the order. You will find a list of different options. One of these options should be “Get help with order” or “Problem with order.”

Click whichever button appears. You will then be directed to a new page, and then prompted to select a message topic. Once you select a topic, you can then select Contact Seller and send them a message.

Connecting Through Seller Feedback

Some customers want to connect with their sellers by leaving seller feedback. This is a common practice for customers who have already received their products but want to provide feedback to the seller about their experiences. If you would like to leave your seller feedback, head to Orders under Your Account. Then locate the product and seller you want to rate.

In the right menu, you should see an option to “Leave seller feedback”. If this option is not available, it most likely means it has been past 90 days since you purchased the product and you can no longer submit any seller reviews.

After you click “Leave seller feedback,” you will be directed to a form where you will see the Seller, Product, and a form to complete. The form will ask for a seller rating (1-5 stars), a question about the product, and a comment box where you can provide any message to the seller.

When complete, simply click “Submit Feedback” and you are done! Your seller feedback and message will be sent to the seller.

Buyer-Seller Message Center

The last method to message an Amazon seller is through the Message Center. If you contacted a seller before or after purchasing a product, your previous messages and conversations will appear in the Message Center! To access the Message Center, start by clicking on “account” under Your Account.

A new page will appear with 10 different options. One of these options will be “Your Messages.” When clicked, you will be directed to your Message Center.

The Message Center is a great place to review old messages between you and your Amazon sellers. If you want to follow up with the seller and keep the conversation going, the Message Center can help you! You can see your Buyer/Seller messages and view your sent messages.

Stay Connected on Amazon!

While these are great tips for customers to connect with their sellers, these methods can also be used by sellers to keep in touch with their buyers! For Amazon sellers, staying in touch is vital to sustaining your business. Connections allow sellers to request seller reviews, product reviews, and more!

We hope you all stay connected on Amazon, and even stay connected with us!

If you enjoyed our article, please connect with us and the Sellgo family on any of our social media platforms! We hope to see you there!





2021 Guide to Selling Books on Amazon

In 1994, a young Jeff Bezos, the founder of Amazon, started his multibillion-dollar company starting with a single product: books. When asked why he would start his company with books, his answer was simple: diversity. Books are the most diverse product in the world, every culture has its own set of scripts with endless genres, authors, and stories. Bezos explained that there are more types of books than there are product categories. By starting with books, he created a diverse collection of desired goods to start his empire. Now almost 30 years later, books continue to be one of Amazon’s top products, accounting for almost 10% of Amazon’s revenue.

Books are still one of the major products within Amazon’s marketplaces and bring a diverse inventory of profitable products for Amazon third-party sellers to take advantage of. In this blog, we’ll be discussing how you can start selling books on Amazon and build your Amazon business like Bezos.

Why Do People Sell Books on Amazon?

A common question we often see from sellers is, why should I even bother selling books on Amazon? Well, if you already sell other products on Amazon, selling books is not much different! In some ways, sourcing and selling books on Amazon can be even more profitable than other products.

Like other products and business models, selling books on Amazon requires similar steps. You have to have an Amazon Seller Central account, you have to source your books, list your products on Amazon, and find a way to ship your books once you make a sale. But as Bezos mentioned, books provide an endless field of profitable, high-demand products.

While the world moves towards digital screens rather than physical books (see Amazon’s Kindle series), books are still in demand. Books aren’t going anywhere any time soon, and they can provide sellers a new avenue of sales and profits if done correctly.

Is Selling Books on Amazon Profitable?

Another common question we get about selling books on Amazon is, how much does it cost, and is it profitable to sell books on Amazon?

Like any other product, our answer is: it depends. Books can be extremely profitable like other products, but it will be determined by the cost to source your products, the selling price, the demand, and fulfillment fees.

To calculate the estimated profits, you’ll need to determine a couple of things:

  1. What selling plan are you using? (Individual plan @ $0.99 per unit sold or Professional plan @ $39.99 per month)
  2. Referral fees (Amazon charges a 15% referral fee + $1.80 closing fee per book)
  3. FBA fulfillment fees (Depending on weight and size, can range from $2.16 to $5.68 per unit)
  4. Other costs (storage fees, PPC, etc.)

Remember, books aren’t much different than any other product. Before you source your books, calculate the potential profit margins for every potential product. To learn more about Amazon’s fees, click here.

How to Source Books for Amazon

The best part about selling books on Amazon is that books are much easier to source than traditional products. Unlike most other products, both new and used books are quite popular and sell very frequently on Amazon. Many booksellers on Amazon don’t even sell new books but make a fortune selling used books they find at a discount and sell for a huge profit. Because books can be sold used, this brings more opportunities to source products. Here are some of the most common and popular methods to sourcebooks to sell on Amazon:

1. Sell Your Collection:

Many sellers have their collection of books that haven’t been touched in ages. Rather than let those books continue to collect dust, many Amazon sellers sell their used books on Amazon. Because you’re selling from your inventory, the cost to the source is essential $0! This means whatever you have left after Amazon takes out fees, is entirely profit!

2. Book Lots:

You may run into uncommon situations where you can buy a high quantity of books for a cheaper price. Like sourcing wholesale products, the more you buy, the cheaper it is. Some booksellers use this tactic to buy a ton of books for a low price and then resell it for a profit online.

3. Book Sales:

Book sales are quite common, especially at brick-and-mortar book stores. In some cases, you might be able to buy an expensive book for a couple of cents on the dollar! This is often referred to as “arbitrage,” where you can buy books at a deeply discounted price and resell it for a huge profit on Amazon!

4. Online arbitrage:

Rather than brick-and-mortar stores, some sellers rely on online arbitrage to source their products. They find great deals on high-demand books online and buy them for cheap. They can then sell it back on Amazon for a profit.

5. Second-hand books:

Some sellers buy popular second-hand books as well. Because you can sell used books and still make a profit, sellers can easily purchase books from garage sales, thrift stores, or even used books from online sellers from Facebook Marketplace or eBay. These second-hand books come at a huge discount and can be resold for a profit on Amazon.

6. Free books:

Who doesn’t love free books? Books are plentiful nowadays and it seems like people and businesses are giving away free books left and right. Why not collect some of those free books and see if you can resell them on Amazon? Tons of booksellers are using this strategy and sell their free books for 100% profit.

These are some of the reasons why books are still one of the most sold products on Amazon today, even near 30 years after Amazon was founded. There will always be an endless demand for books, and because plenty of customers buy both used and new books, it provides sellers with an endless well of products and multiple ways to source books. Some of these methods are extremely profitable, costing $0 to source and resold for 100% profit.

Creating Your Book Listing with ISBNs

As we mentioned, selling books on Amazon isn’t that much different from selling any other product. Before you can start selling your books, you will need to determine your pricing plan, fulfillment method, and create your Amazon Seller Central account. If you haven’t created your seller account yet, that will be your first step. Don’t worry, we can help! Head to our blog on 7 Steps to Activate Your Amazon Seller Central Account and create your account today. This blog will guide you through the beginning steps of creating an account and determining the best model for your business.

Once you finish creating your account, the next step is to complete a product listing and set a selling price!

The first step to creating a product listing is to find your book on Amazon.

The best way to find your book is to identify your book’s ISBN or “International Standard Book Number.” Your book’s ISBN can be found on the back of your book above the barcode. The ISBN should be a 10 to 13 digit code. For example, we’ll be selling “Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future” by Ashlee Vance.

We flipped the book over and found the ISBN: 978-0062301253 right above the barcode.

From here, we were able to go on Amazon and find the book’s listing with the matching ISBN.

Now, we want to focus on the different offers for the book under the Buy Box, where it lists “Other Sellers on Amazon” We saw that this book in new condition, it is being sold for $10 to $18.

We go to Amazon Seller Central, and create a new product listing with the information we’ve collected. We have the ISBN and the price range, and now we can move forward to adding our information.

When creating the product listing, make sure to add all of your book’s information including the book’s quality. Amazon has 5 condition categories including “New,” “Like New,” “Very Good,” Good,” and “Acceptable.” Click whichever one best fits your inventory and choose a price based on the condition. You can see your competitor’s list and use that as a reference to determine your selling price.

Going back to our example, our book in “New” condition was selling for $10 to $18, but a used copy of the book barely sells for $2 to $8. Considering fees and the cost of the product, it may not be profitable or even worth considering selling this book used.

This is why we encourage all sellers to calculate the profit margins before sourcing any new or used book.

Book It Like Bezos

Looking back at Amazon’s growth over the past 30 years, much of the success was driven by Amazon’s humble beginning as an online book store. Now in 2021 as a multi-billion dollar company. Amazon is still much connected to its roots with books. Books aren’t leaving anytime soon, there are still countless stories to be written and loaded history of literature from the past. If you’re looking for a product to launch your Amazon business empire, you might want to look to build your future.

If you don’t want to just rely on books to build your business, you’re in luck! Sellgo’s Product Tracker is an amazing tool to find and source profitable, high-demand products that can drive your sales and increase your profits!

5 Proven Ways to Improve Your Amazon Sales Rank (Amazon Best Sellers Rank)

Amazon’s Sales Rank or “Best Sellers Ranking” (BSR) ranks all of Amazon’s products based on their historical sales performances within a specific category. The most sold product within a category is ranked #1, with all the other products in the category following suit based on their sales performance. Every seller wants their product’s ranked at #1 because the closer your product’s rank is to #1, the more visibility, trust, and sales your product gains! If you’re unfamiliar with Amazon’s ranking system, we highly suggest reading our last blog on “What is Amazon’s Sales Rank?” where we break down all the nuances of Amazon’s rank system.

If you’re reading this article, you’re probably already familiar with Amazon’s Best Seller Ranking. Now, you must be thinking, how do I improve my product’s ranking so I can hit #1? In this blog, we’ll be sharing 5 proven, legitimate methods you can apply today to start your quest to Rank #1.

Using Amazon FBA (Fulfillment By Amazon)

The first thing to remember is that the Sales Rank is just that, SALES. The more your product sells, the higher your product gets ranked. Our main goal behind these tactics is to get more eyes on your product (visibility), more shoppers on your product page (traffic), and more sales in your pocket (conversion).

The easiest way to improve sales and thus your product ranking is by using the FBA model and Amazon’s Fulfillment Centers. Most of you already use FBA, but if you happen to use Fulfillment by Merchant (FBM) or another fulfillment method and you want to improve your product’s sale rank, implementing FBA is the easiest and most convenient method.

By using the FBA model, your products get access to Prime Shipping, which drastically improves your product’s visibility and conversion rates. Shoppers are also more likely to buy products with faster shipping times, increasing their conversion rates and sales. FBA also increases your product’s visibility and traffic on Amazon’s pages. Since you use FBA, Amazon will prioritize your products over non-FBA sellers. The more traffic your product gets, the more sales you earn, and the higher your product rank improves.

Improve Product Titles with Keywords

The second method to improve your Amazon sales rank is through using keywords within your product titles. Simply put, keywords are the search terms used by customers when shopping on Amazon. The better your keywords, the more visible your products will be and the more traffic you’ll gain! Finding the right keywords is quite easy. Here are the steps:

1. Identify your product that you want to list on Amazon

2. Go to, and search for similar products

3. Look at the top 20 products and find repetitive keywords that apply to your product (do not include any “Sponsored” products)

4. Create a listing for your product, and utilize those keywords that your competitors use

Let’s run through a quick example. For our product, we’ll use a reusable water bottle. First, we’ll go to Amazon and search up the term, “reuseable water bottle” and examine the first 20 products. Here is a row of products we saw:

Note that all of these top products are FBA products, and are eligible for Prime Shipping. We also see a lot of repetitive keywords, “BPA free,” “leak-proof,” and “spill-resistant.” These keywords apply to the reusable bottle we also sell. Now we go to Amazon Seller Central and create a listing using these exact keywords. We end up with a “Reusable water bottle with Leak Proof, Spill-Resistant Lid, and BPA Free.”

By maximizing your keywords in your titles, Amazon will be more enticed to list your products. With more eyes on your product, the more traffic and sales you’ll gain as well, thus increasing your product ranking. Keywords are a great and easy tool to optimize your listings, and can take as little as a couple of minutes!

Strengthen Your Product Page

To better understand your customers, you have to put yourself in your customer’s shoes. If an interested customer is shopping on Amazon and comes across your listing, the next step for the customer is to click on your product and examine your product’s page. If you shop on Amazon, you’ve probably read hundreds, if not thousands of product pages. In order for a customer to feel confident enough to purchase your product, they’ll closely analyze your product page.

Good product pages also have 1. Professional, clear photos of the product, and 2. Detailed, concise, and easy-to-read product descriptions. The better your product page, the more likely customers are to buy your product.

You want to ensure all of your products have nice photos. If you don’t have a photo of your product, you have 2 options:

  • If you sourced your product from a manufacturer or supplier, ask them. They usually have professional stock photos of your product and can provide them to you.
  • If you sourced your product elsewhere (arbitrage, dropshipping, private label, etc.), you may have to take the photos yourself. Hire a professional photographer or take photos of your products using a good camera with a clean background. Take multiple photos of your product and from different angles. The more detailed the photos, the better.

Next is your product descriptions. Here are some tips to writing concise and clear messages:

1. Write about your product’s benefits, not just the features. What value does it bring to the customer?

2. Write in bullet points. Keep your sentences short, simple, and easy to read.

3. Write with KEYWORDS. Just like your title, keywords are everything! Add popular keywords you see from your competitors and apply them to your listing.

4. Write about additional benefits. (Do you provide warranties? Return policies? Defect policies?)

You might not get the perfect photos or descriptions on the first try. Continue to improve both the photos and descriptions when you can to optimize your listings. If you want to convert more customers and increase your Best Sellers Rank, start with improving your product’s page!

Engage with Your Customers

Customer engagement is the key to acquiring new customers and keeping existing customers.

First, customer engagement is a great way to answer any questions or concerns your customers have about your products. If one customer asks a question, you can expect that hundreds more are wondering about the same question. By engaging with your customers, you solve any problems or obstacles that were preventing customers from buying your products.

The second benefit is resolving any conflicts such as negative reviews and ratings. Negative reviews reflect poorly on your product and your brand. The last thing you want to lose is brand trust. If customers see tons of negative reviews on your products, they’re less likely to take a chance and buy a bad product. If you monitor your ratings and reviews, you can issue refunds, send new units for defects, and improve your relationship with your customer. Always remember, your reputation and trust are everything on Amazon.

The third is social proof. What’s better than negative reviews? Positive reviews. The more customer service you provide, the more likely they’ll be satisfied with your product and brand, they might even submit a positive review and rating. Better yet, they’ll recommend your brand and product to a friend! You’ll see that with good customer engagement, the investment will roll over 10x. It’s not just about keeping customers but building brand loyalty.

These are just 3 of our hundreds of benefits of customer engagement. While customer service may require more work and resources, it is definitely worth the investment if it leads to more sales and higher sales ranks!

Diversify Your Traffic

The more traffic your products get, the more sales you collect. The most common traffic comes from organic searches, with shoppers searching for something on Amazon and then they come across your product. While organic traffic is great, there are plenty of other methods you can implement to increase your traffic from multiple channels.

1. Creating a website

If you don’t have a website for your Amazon business, you need to create one NOW. Websites can rack up a lot of traffic. Use your website to share your products and listings on Amazon. Share memorable quotes from satisfied customers or showcase your catalog of products. Websites are extremely diverse and can suit any need or strategy.

2. Connect with Your Subscribers

Do you have a YouTube channel? Maybe a monthly newsletter or email list? Or do you have a Facebook group online? Whatever your audience is, connect with them! Use different tools and resources ranging from emails to social media posts to share your products and get more eyes on your listings. Include links back to Amazon and see who clicks!

3. Amazon PPC/Sponsored Posts

Sponsored products are also a great way to build brand awareness and visibility for your products. When shopping on Amazon, the first 5-10 products you see are “Sponsored” products, this is Amazon’s paid per click (PPC) ads. Amazon PPC campaigns are an extremely useful tool to spread your products all over Amazon and showcase your products front and center. You can pick which keywords to target, place a spending budget, and try to get more paid traffic towards your products and sales in your pocket. While this traffic channel is great, remember that it can cost a lot of money and reduce your profitability.

Whichever method you decide, be sure to diversify and increase your traffic as much as possible. The more eyes on your products, the better!

Rank With Better Products

With these strategies in mind, our last tip is to pace yourself. Improving your Amazon sales rank is not an overnight process. Products don’t jump to Rank #1, test and reiterate until you unlock the best strategy possible. Eventually, any of your products can hit #1!

Along with these strategies, an important part of Amazon’s Best Seller Rank is selling good products. Even if you implement all of these strategies, none of it will matter unless you sell high-quality products that fulfill the needs of your users. Finding great products starts with great product research. If you’ve struggled with product research in the past, you should try out Sellgo’s product research tools like the Product Tracker, which helps sellers find high-demand, high-quality, and high-sales products that can take you to #1.

How to Get Amazon Reviews in 2021

Online reviews are the true lifeblood of Amazon. Not only do they help shoppers determine the best value products with the highest quality, but it empowers shoppers to work together and share common experiences for the products they buy. By using reviews, shoppers can ask each other questions, troubleshoot shared issues, and suggest recommendations on how to use a product. For Amazon sellers, Amazon reviews serve an ever greater purpose.

Sellers and products with more positive reviews have higher sales and conversion rates. 95% of shoppers read reviews before making a purchase, meaning the more positive reviews your products have, the higher the number of products you sell. Amazon reviews help sellers build brand awareness. 91% of shoppers read reviews regularly when shopping online and 84% of shoppers trust online reviews like they would a personal recommendation. Most importantly, online reviews provide product visibility, as Amazon’s algorithm ranks products with more reviews higher on their Best Sellers Rank.

What does this mean for sellers? The answer is simple: maximize the number of positive reviews as possible. In this guide, we’ll be breaking down 5 proven methods to obtain legal Amazon reviews without putting your account at risk!

Amazon’s Rules and Regulations for Reviews

Before we tell you the best method to obtain Amazon reviews, it is important to touch on Amazon’s guidelines for their review system. From Amazon’s website, here are their core rules:

1. Do not obtain reviews from parties who have a direct or indirect financial interest in the product

2. Do not obtain reviews from parties who have a direct or indirect relationship with the product’s seller

3. Do not review your products

4. Do not exchange reviews for compensation or monetary incentives

5. Do not put negative reviews on your competitor’s products

6. Do not obtain put multiple negative/positive reviews for the same product

Summary: Do not get reviews for your products in unsavory ways.

We discuss the topic in greater detail in our article, 4 Best Amazon Reviewer Checkers, but the main concept is: fake reviews suck. Fake reviews hurt shoppers trying to find great products and they also hurt sellers who are trying to promote their products. We encourage all sellers and shoppers to be as genuine as possible when collecting reviews. That’s why this article is going to highlight the best, legal, and proven methods that any seller can use to gain real, genuine product reviews.

How to Get 5-Star Reviews on Amazon

The first method of gaining 5-star reviews is to build an Amazon business that prioritizes the needs of the customer.

Amazon’s business should start by only selling high-quality products. When writing a review, the reviewer thinks of two questions:

1. Does this product fulfill my needs?

2. Does this product meet my expectations?

Remember: the products you sell are a reflection of your business. This means you never want to sell products with low quality, high defects, or do not fulfill the needs of the customer. Customers appreciate businesses with great products, if you want 5-star reviews, start with sourcing 5-star worthy products.

The next step is to provide excellent customer service at all times. This means promptly filing returns and refunds, responding to customer’s inquiries and concerns, and most importantly, troubleshooting any issue or conflict that may arise. Customer service goes a long way for a shopper. The less headache for them, the better they perceive your business and are more likely to give your product a 5-star review.

Our last suggestion is how to deal with negative reviews. Negative reviews happen, it is normal. When you receive a negative review, stay calm and resolve the issue as soon as possible. Identify a negative review, understand the buyer’s problem, and do your best to resolve the issue. This could be issuing a refund, sending a new unit, or simply sending the buyer an apology. More often than not, a shopper updates their negative review once you troubleshoot their problem.

Don’t Rely on Amazon’s Automated System

Amazon offers 4 different tools for sellers to use to obtain product reviews. The first being Amazon’s Automated System, which sends buyers a customer feedback email a couple of days after purchasing a product to provide reviews, feedback, or report any issues with the product. While this method is free and curated through Amazon, we highly suggest sellers not rely on this method for reviews.

The problem with Amazon’s Automated System is that the emails are too bland, generic, and impersonal. The Automated System has a very low click-through rate, meaning you won’t get a lot of traction through this method. We recommend sellers use this as a passive method of obtaining reviews. Do not rely entirely on the automated system.

“Request a Review” through Amazon

The second method offered by Amazon is through the “Request a Review” feature on your Amazon Seller Central account. After a purchase is made, sellers can Request a Review in which they send a personal email to the buyer within 4 to 30 days of the purchase. This is a great way for sellers to send a more personal email to their buyers and directly ask for a review. 

While this process may be time-consuming, it is definitely worth the effort to develop a relationship with your customer and ask about your products directly.

Amazon’s Early Reviewer Program

New products have the hardest time getting reviews. Because buyers want to buy proven products, they don’t buy products with no reviews. How do products with no reviews gain reviews if no one wants to buy them? That’s why Amazon created their Early Reviewer Program.

The Early Reviewer Program rewards customers who purchase new products and submit reviews with an Amazon gift card. Everyone wins! The sellers gain sales and reviews for their product, the reviewers get to test new products and receive a small incentive for submitting a review, and Amazon helps other shoppers who may be looking for the same product. The Early Reviewer Program is a great method for sellers to get reviews for new products with no reviews.

Amazon’s Vine Program

Similar to the Early Reviewer Program, the Amazon Vine Program allows sellers to gain reviews from Amazon’s top and most trusted reviewers. Amazon provides Vine reviewers with free products supplied by a seller. It is a great way to get a ton of reviews in a short time.

You might be thinking, why should I join the program? Is it worth giving away free products in exchange for reviews? Simply put: YES! While you may lose some money giving away products for free, sellers get a ton of product reviews and attention to their new products without doing any work! The reviewers are not random customers either. The Vine Program members are among Amazon’s most elite product reviewers who have been ranked and hand-selected by Amazon to review your product. Not only are you getting genuine reviews, but the reviewers can provide exceptional feedback you can use to improve your products. Sellers can even send pre-launch products and get reviews before the listing even goes live.

We know the Vine program might not be for every seller, but if your business has the means to participate or if you are in desperate need of product reviews, the Vine program is a great and easy method to do so.

Connect with Buyers Outside of Amazon

The last strategy we suggest to sellers is to connect with your customers outside of Amazon and request reviews. Here are some proven methods you can use to connect with your audience:

1. Social media: Many sellers and their businesses have a strong online presence and social following. Social media is a great method to communicate and ask for reviews on products they recently purchased from you.

2. Newsletters: Newsletter subscribers are typically your most loyal and engaged buyers who love your company and brand. Why not ask them for product reviews?

3. Product Inserts: Product inserts are a great method to get reviews if done correctly. When packaging your products, include a small graphic insert with a description of your company and request a review from the buyer. Don’t ask for a 5-star review or provide any incentive (that’s against Amazon’s rules we mentioned earlier), just ask for a review and stay unbiased.

The best part about these strategies is that they’re dependent on Amazon. There are no limits to reaching out to your fan base outside of Amazon!

Reviews Start Before You Sell

Like we mentioned above, product reviews start with your company and the products you sell. All of the methods of obtaining reviews are great, but the easiest and most organic way to get 5-star reviews is to source and sell products that fulfill the needs of the customer. Finding the right products means spending time conducting proper product research and product sourcing. 

Great tools like the Sellgo Profit Finder and Product Tracker empower your business to source the best quality and profitable products to maximize your 5-star reviews. If you want 5-star products, start your business off right with Sellgo.

4 Best Amazon Reviewer Checkers for Shoppers and Amazon Businesses

23 - Amazon Review Checkers

Fake reviews hurt everyone! Sellers and shoppers can work together to stop fake Amazon reviews with these 4 Amazon Review Checkers!

While the world is filled with heated debates and arguments, I think something we can all agree on: fake product reviews suck. Whether you are a buyer or seller, fake product reviews ruin trust and reliability when it comes to online shopping. It is not a surprise that reviews are the backbone of online shopping. In some studies, it is reported at up to 80% of online shoppers use product reviews in some way, with 24.6% only trusting verified product reviews. Product reviews are essential to online shopping for multiple reasons like measuring a product’s quality or build. testing a product’s usefulness, and evaluating the value of a product. Fake reviews disrupt the process of online shopping since we never know if the reviews we read are from real customers or if it is from someone who is trying to manipulate or exploit the review system.

In this blog, we’ll be focusing on how to stop and prevent fake Amazon reviews with Amazon review checkers and how sellers and buyers can work together to build stronger, trustful, and transparent relationships.

Why You Should Check Fake Amazon Reviews

Buyers and sellers alike struggle with fake online reviews.

For buyers, this is a huge barrier to purchasing anything online. Fake reviews build a lot of mistrust between the buyer and seller since buyers cannot trust if the product will fulfill their needs and expectations. Fake reviews can be filled with misinformation, misleading recommendations, and false experiences that can leave real buyers with a ton of stress and resentment. In the end, buyers will be less likely to purchase products or unsatisfied with the performance of the product. Buyers want to reduce fake reviews to make sure they are getting the best quality, price, and value out of their products that lead to the highest satisfaction possible.

Sellers also suffer from fake reviews. For fake negative reviews, it leads to fewer sales, fewer profits, and a bad reputation that may deter future customers. Even fake positive reviews can be harmful since unsatisfied customers will try to get refunds on your products which creates more hassle for sellers in the long run. Sellers want to minimize the number of fake reviews to create more transparent relationships with their buyers, which will lead to a better, more positive personal brand and stronger relationships with customers. Sellers will notice that customers appreciate brands and business who they can trust and be more likely to buy from the seller in the future.

How to Check Reviews on Amazon

There are a ton of ways that buyers and sellers and manually check for fake reviews. Here are a few that we think are great:

1. Does the review focus on the product?

Product reviews should be about the products! If a product review focuses too much on commenting on the seller or customer service, then it’s no longer a PRODUCT review, These reviews can be intentionally done to attack the seller or customer service with negative or malicious intent.

2. How long are the reviews?

Reviews that are shorter and have less coverage are always a bit more suspicious than long reviews that provide in-depth analysis of a product

3. How frequent are the reviews?

Reviewers will try to hyperinflate positive or negative reviews in a short period, so the reviews will have timestamps that note when the reviews were submitted. Fake reviews are often posted in a very short period, sometimes days, sometimes within a few weeks.

Alongside product reviews, we also recommend looking at the profiles of the reviewers themselves.

1. Does the review have a lot of reviews?

Reliable and trusted accounts have a ton of reviews. If an account does not have a ton or has a lot of short reviews, the account may be a spam account or fake account make to trash or promote products artificially.

2. How frequent or recent are the reviews?

Accounts with a lot of reviews in a short period tend to be fake accounts used to hyperinflate or hyper-deflate products with fake positive or fake negative reviews.

3. Is the reviewer verified?

This can be a really fast and easy way to make sure the reviewers are real people. Verified buyers should have some type of badge to validate their purchase.

Amazon Fake Review Checkers

Reading hundreds of reviews to find and report fake Amazon reviews can become a long and meticulous task. One hack that can cut down this time is through using Amazon Fake Review checkers, tools that specialize in breaking down large quantities of reviews and sorting the good and the bad reviews. Once sorted, shoppers and sellers can utilize the tool to determine the best course of action depending on their needs. Here are some of the tools we recommend to both shoppers and sellers!

Review Meta

ReviewMeta is one of our favorite tools for checking Amazon reviews and the best part: it’s completely free! ReviewMeta provides a chrome extension and browser plug-in that shoppers and sellers can use on Amazon.

ReviewMeta is a great tool for both shoppers and sellers to get real and honest insight on products to buy and sell. After installing the extension to your browser, head to any product page on Amazon and click their icon in the top right corner. Then, ReviewMeta will capture all the data on the page including the ratings, reviews, the reviewers, and the statistics behind each reviewer. Next, they run the raw data into their analyzer can display an easy-to-read graphic of the key points. Based on the data, ReviewMeta will provide deep analytics including a pass/warning/fail score on reviews, an adjusted rating that excludes suspicious reviews, the most and least trusted reviews, as well as any additional keynotes or details they picked up.

ReviewMeta not only provides great analytics for the products but also investigates the actual reviewers. This means shoppers and sellers can note reviewers with suspicious reviews or reviewers who may be fake. The adjusted ratings provide a clearer picture of how well-liked each product is.


Fakespot is our second recommended product, and is mainly for shoppers but can also be helpful for sellers as well. Fakespot is also free to use and can be installed as a Chrome Extension. Once installed, Fakespot can be used right away to shop or sell. When used, Fakespot provides two super awesome reports.

The first report is a product summary of the products you’re shopping for on Amazon. Each report will include “review highlights” that touch on the product’s quality, competitiveness against similar products, price comparison, shipping durations, and packaging quality. This real-time analysis also highlights the best reviews from that product’s page so shoppers know which reviews to trust.

The second report is a seller summary called “Guard” which tells users if a seller is reputable or if they have had prior issues with shoppers. Users get to know the person selling the products and will put a “caution” label around suspicious sellers. Fakespot will even provide an alternative “better” seller who is more trusted. For shoppers, this is a great and useful tool to prevent potential buyer-seller issues or having to return an item with defects. For sellers, this provides an opportunity to check your reputation and strengthen your relationship with potential buyers! Sellers need to prioritize their business and personal brand to ensure they create strong, transparent, and trusted relationships with their sellers. If you are a seller with a “caution” label, it’s time to fix your image so you can earn more sales!

eComEngine’s FeedbackFive

The third tool on our list is eComEngine’s FeedbackFive. FeedbackFive is our first recommended tool with a paid pricing plan, but they also provide a lite version that is free to all users. This tool is also tailored towards Amazon FBA sellers, sorry shoppers! For sellers, eComEngine provides a new method for sellers and buyers to communicate with one another. Along with providing the usual analytics (sales, orders, etc.), FeedbackFive places heavy emphasis on communication and emailing between sellers and their customers.

In their dashboard, eComEngine provides a “negative feedback” tab that sellers can use to find and analyze potential fake reviews. If the negative reviews are authentic, sellers can also use this tool to email upset customers and mitigate any conflict. They even provide services to automate emails to customers. Whether it be fake reviews or real reviews, eComEngine’s FeedbackFive is extremely valuable for Amazon FBA sellers.

AMZ Review Tracker

AMZ Reviews Tracker is our fourth tool and second tool that requires a pricing plan. They charge as little as $50 per month for their Basic plan and up to $400 per month for their Legend tier. For sellers who want to test the product, they can also sign up for a 7-day free trial.

AMZ Trackers provides various tools that they label under “Offense” and “Reconnaissance,” but we want to focus on their “Defensive” tools for Amazon sellers. AMZ Trackers offers two tools for defense, which include Negative Review alerts and Hijack Alerts. The Negative Review Alert tool notifies sellers if a potentially negative or malicious review is posted on one of their products. Sellers can respond to the reviewer to try to resolve the conflict, or if it is a fake or misleading review, sellers can notify Amazon and report the review. Because they receive an alert on these posts, sellers can mitigate the risks and damage of a negative review quickly before it can harm their potential sales.

Reporting Fake Amazon Reviews

If you come across a fake review, either through looking yourself or using an Amazon review checker, there are two options that you can do to help stop and remove fake or malicious reviews.

Option 1: report the reviews for abuse. This option is available under any review submitted on a product page. Every review will include a “Report abuse” option.

Option 2: report the reviews to Amazon’s community email,

Combating Amazon Fake Reviews

Amazon reviews are a fundamental part of online shopping and Amazon for both shoppers and sellers. Having fake reviews not only hurts shoppers who want to purchase high-quality items but can also be detrimental to Amazon sellers who rely on authentic reviews to build trust and relationships with their customers. By working together and utilizing the right tools, we can help clean up Amazon and make online shopping a positive, genuine, and rewarding experience!