Amazon Renewed: 2021 Guide to Selling Refurbished Products on Amazon

Selling used and refurbished products on Amazon just got a whole lot easier. Before, selling used products on Amazon (other than books) was a huge headache. Most customers only want to purchase new products and hardly bother looking at used ones. Even Amazon’s Buy Box algorithm gives priority to sellers selling used products. In 2021, Amazon is trying to revamp its resell market with the launch of Amazon Renewed. Amazon recently launched its new Renewed marketplace, where sellers can register to sell high-quality products that are still close to new conditions. The new marketplace provides sellers another avenue to increase their sales and grow their Amazon businesses, with some added benefits.

This blog will break down how Amazon Renewed operates and how you can start making sales on Amazon by selling like-new and refurbished products with Amazon Renewed.

What Does Amazon Renewed Mean?

In general, used and refurbished products are difficult to sell. Especially on Amazon where customers are accustomed to buying brand new products, selling anything different can be tricky. One of the issues with used products is that no one wants to buy a potentially broken or defective product. Even products that are “newly refurbished,” come with a ton of preconceived notions of potential product issues. Amazon Renewed is hoping to change the way Amazon customers perceive and buy used products.

When Amazon launched its Renewed marketplace, they played a heavy emphasis on their testing process of used products. Any used or refurbished product sold on Amazon Renewed must undergo serious trials and evaluations to be approved to sell. Every pre-owned product on Renewed is inspected and tested by one of Amazon’s qualified suppliers and third experts. Each product comes with Amazon Renewed Guaranteed, confirming that every product is completely working “like-new” along with a 90-day warranty. After undergoing and passing a refurbishment process, products are cleaned and repackaged and then are available for purchase on Amazon Renewed.

Why Should I Sell Like-New Products?

Used and refurbished products can be extremely beneficial to sellers by providing new avenues of growth. Here are some of the key benefits from selling like-new or refurbished products on Amazon Renewed:

Low Competition and High Potential

The amount of sellers on Amazon is increasing every day, and as the competition rises, the sales of each Amazon business can take a hit. With the Renewed program, used products have to go through a strict testing process to ensure they are working properly. The marketplace has more strict quality criteria and testing in place, which allows Amazon to prevent any bad actors from joining. This is great news for professional or eager sellers who are currently struggling with the competition on Amazon. Amazon sellers can join a more exclusive marketplace that has a lot less competition and more room for growth.

Access to Amazon

Along with growth opportunities, Renewed sellers will still have access to all of the benefits of selling on Amazon. This includes access to Amazon seller tools, Amazon FBA and Prime shipping, and the millions of Amazon customers around the world. While you won’t be selling new products, there will be tons of customers searching for your used products.

Certified and Trusted Products

Amazon Renewed testing process can validate your used products to increase brand trust and sales. Selling refurbished products on any other e-commerce platform can be tough. Since most other marketplaces don’t offer any refurbish guarantee for third-party sellers, there is a lot less trust between sellers and their potential customers. As we mentioned above, no customer wants to purchase a potentially broken or defective product. But with Amazon’s Renewed Guarantee, customers will be more confident in purchasing used products on Amazon.

Growing Your Catalog

Expanding your Amazon inventory can be tough when there are too many sellers selling the same products as you. But if you sell used products, it provides another opportunity for product sourcing and expanding your inventory. With new products, sourcing enough inventory can also be really expensive. Most used and refurbished products can be purchased at a discounted rate through online sellers, thrift stores, garage sales, and more. By selling used products on Amazon Renewed, you can potentially source more products with higher profit margins at a cheaper cost!

Do Customers Want Used Products?

Looking back, you would think customers are shying away from used products, but in reality, it’s the exact opposite.

In a study done by Global Data Retail, it was reported that resale marketing is growing 11x faster than traditional retail markets. In 2030, it is estimated that the resale market will be worth roughly $84 billion.

This change isn’t surprising when looking at the primary reasons behind reselling used products. The two biggest benefits of used and refurbished products are the potential economic savings and the impact on the environment.

It’s no secret that used and refurbished products are always cheaper than their new counterparts. With the current buyer market, more and more shoppers are looking for affordable alternatives rather than paying full price on goods. Used and refurbished products that are “like-new” provide that perfect middle ground where shoppers can confidently purchase high-quality goods without breaking their wallets.

Along with the monetary savings, lots of customers are thinking of the economic impact of buying new products. One of the biggest eco-issues is the production of electronic waste (e-waste). We even discussed this topic in our previous article on Amazon’s Trade-In program where e-waste contributes 20 to 50 million metric tons of pollutants is disposed of worldwide every year. To combat e-waste, many shoppers are becoming more environmentally conscious, purposely choosing to purchase used products instead of new ones.

The market for used and refurbished is there, and it is growing fast. As more and more customers are looking for cheaper, more sustainable, and eco-friendly resale products, Amazon Renewed provides a huge window of opportunity for Amazon sellers.

How Do I Sell on Amazon Renewed?

Here are the steps to apply and register for Amazon Renewed:

Step 1: Register an Account on Amazon

This process is quite simple. Head over to and click on “Sign Up.” The registration process is quite simple and should only take a couple of minutes.

For our existing Amazon sellers, you’ll need to submit a form providing details about your current Amazon business. Click the link below for the application details and get started:

Step 2: Meeting the Criteria

As we mentioned before, this program is a lot more exclusive to sell on, which is why there is a lot less competition. To qualify and sell on Amazon Renewed, every seller must fulfill the following criteria:

– Supply invoices showing a minimum a total value of $50,000 in qualifying refurbished purchases in the previous 90 days from the date of the application or 180 days for sellers selling Home, Tool, Lawn & Garden, and Kitchen products.

– Less than a 0.8% Order Defect Rate in the past 90 days

– Minimum of 8 professional images for your products and their packaging (for factory refurbished products)

– Agreement to Amazon Renewed Guarantee and their policies

– For Apple products, sellers will need to provide invoices from the past 90 days that total $2.5 million in Apple refurbished products

Step 3: Approvals and Listings

For sellers who meet these requirements, your application will be approved in a couple of days and you can begin to list and sell your refurbished products through Amazon Renewed. If a customer decides to purchase your product, you can either fulfill the order yourself (FBM) or use Amazon’s Fulfillment Centers (FBA).

Which Products Can I Sell?

Amazon Renewed currently accepts select products and product categories. The most commonly found products on Amazon Renewed include:

  • Phones
  • Cameras
  • Kitchen Appliances
  • Computers
  • Video Game consoles
  • Televisions
  • and more

To find a complete list of permitted products you can sell on Amazon Renewed, you can refer to Amazon’s program details and guidelines here.

In addition to the product categories, all products sold on Amazon Renewed must pass their quality check and evaluations. This means your products have to meet the “Amazon Renewed Guarantee” which have follows Amazon’s Global Quality Policy. Some of these requirements:

  • No signs of cosmetic damage (scratches, dents, etc.) should be visible when the product is held 12 inches away.
  • Any potential refurbishing operation should only use the Original Equipment Manufacturer (OEM) part.
  • All markings on the product must be intact (e.g. product logo). No additional markings (e.g. supplier logo, engravings, etc.) are allowed.
  • When present, batteries must have a capacity that exceeds 80% of the new equivalent
  • Products must include all accessories that come with a new equivalent.

This is just a short list, but Amazon has a ton more requirements to abide by. You can find the entire list of restrictions in more detail here.

Growing Your Business with Amazon Renewed

We understand that the seller and product criteria may be a lot for some sellers. But, it is well worth it. Amazon Renewed is at the forefront of the rise of resale, used, and refurbished products. While Amazon’s marketplace becomes busier and more competitive, Amazon Renewed may be the lifeboat that can protect and sustain your business among the competition.

If you don’t qualify for Amazon Renewed now, don’t panic! There’s still a lot of time to build your sales and qualify for Amazon Renewed in the coming months. But to get there, you need to start selling high-quality products now. Go to and look into our seller tools like our Search Management tool to bulk analyze supplier catalogs. Then, use the Profit Finder to hunt down the best and most profitable products to source and sell. Once you build your inventory and sales history, you’ll be eligible for Amazon Renewed in no time!

Until next time, take care and good luck on your Amazon seller journey!

Amazon Direct Shipping: Why Are Sellers Giving Away Free Products?

An annoying aspect about Amazon’s Fulfillment by Amazon (FBA) is paying Amazon’s outrageous storage fees. Depending on the month, storing your products at Amazon’s warehouses can cost as low as $0.75 to $2.40 per cubic foot. While the cost may seem low, the cost can be higher depending on the products you sell and how much space your inventory requires.

But that’s not the end of it. What’s worse is Amazon’s long-term storage fees which charge a premium price of $6.90 per cubic foot or $0.15 per unit, whichever is greater. These horrendous rates apply to every single product that is in an Amazon warehouse for over 365 days. To avoid paying these premium rates, Amazon sellers are getting rid of their inventories using Amazon Direct Shipping.

What is Amazon Direct Shipping?

As their excess inventory gets closer to the 365-day mark, Amazon sellers begin to panic at the thought of paying Amazon’s long-term storage fees.

What can you do? Your products are stuck in a warehouse, they aren’t selling, and now you’re about to be charged Amazon’s long-term storage fee for every unit stuck in their warehouses.

Then Amazon sellers came up with a unique idea: why don’t we give our products away for free? This is where Amazon Direct Shipping comes in. Instead of letting their inventory collect dust in a warehouse and getting charged long-term storage fees, Amazon sellers take their extra products from these warehouses and directly shipping their products to random customers. These sellers are essentially giving away their own products for free, and in exchange, they clear their Amazon inventory and avoid the storage fees. These “free products” are commonly known as “freebies.” And there are tons of customers hungry for free products.

Cutting Down Storage Costs with Direct Shipping

You must be thinking, why would any seller ever give away their products for free? Aren’t they losing money? Well, technically yes. But you need to look at the long-term advantages of Amazon Direct Shipping and freebies.

For starters, getting rid of excess stock allows sellers to avoid Amazon’s long-term storage fees. Remember, these fees charge whichever fee is higher. So if a seller has 1,000 excess units sitting in a warehouse, they can be charged $150 ($0.15 per unit, 1,000 units) or more. And this fee is applied every single month your products continue to sit in long-term storage. While sellers are losing money on freebies, they can protect themselves from losing more money in the long run if they get rid of excess products sooner.

Another thing to note about Amazon storage is every seller has a max storage capacity. To better manage their warehouses, Amazon limits every seller to 10 cubic feet of storage. This means unless you sell your products quickly, the rest are just sitting in the warehouse. If a product has been sitting in a warehouse for the past 365 days, this either means your products have poor sales or that you ordered too much inventory. Regardless of the reason, this inventory is now occupying space that could be used for better-performing products. By giving away freebies, sellers can take that space and reinvest it into products that could make you money.

Although it might not make sense to give away free products in the short-term losses, it might save sellers money in the long run. Sellers can also take those savings and invest in better products that will make them more money.

How Customers Can Get Freebies

Amazon Direct Shipping happens entirely between the seller and the customer, Amazon is not involved in direct shipping. If you are a seller looking to get rid of excess stock, you can start giving away freebies to interested customers. Before you give away freebies, communicate with the customer to discuss shipping costs and procedures. Most sellers giving away freebies using Amazon Direct Shipping meet customers through 3rd party websites. There are dozens of Facebook groups, Reddit threads, and even websites dedicated to giving away freebies.

Both sellers and interested customers can connect and communicate through these 3rd party websites. Then both parties must negotiate any potential costs and shipping logistics. If you are interested, simply head to one of these sites or Google and search for “Amazon Freebies”. You’ll find tons of groups filled with both sellers and customers trying to get rid of their products.

Remember to negotiate the shipping costs and get the shipping address from the customer. Then the seller should notify Amazon to directly ship the freebies from the warehouse to the intended customer. We suggest Amazon sellers do this weeks in advance before their 365 days are up. That way, you can clear your inventory before you accrue any long-term storage fees.

How Sellers Can Reduce Freebies

For sellers worried about accruing long-term storage fees and want to avoid Amazon Direct Shipping, the best solution is to forecast your sales and order the proper amount of inventory. To forecast sales, monitor your product’s sales over a 30 day, 90 days, and 12 month period. By analyzing your product’s sales performances, you can estimate the sales of any product and purchase enough inventory to meet the demand. We recommend sellers stock at least 3 months’ worth of inventory if possible. This is enough inventory to meet demand while providing a safety net if you sell out quickly.

If you just started selling or cannot forecast your sales, we suggest you check out FBA seller tools. While there are many seller tools on the market, we highly recommend using Sellgo’s Product Tracker. The Product Tracker evaluates any product on Amazon and tracks its sales performances for you. You will be able to utilize the Product Tracker to track the Average Daily Sales of any product you sell. Then, you can use the sales estimation to restock the perfect amount of products.

With the Product Tracker, you will always know how much inventory to purchase and never have to worry about excess inventory or Amazon’s long-term storage fees again.

Be Proactive, Not Reactive

While Amazon Direct Shipping is a great solution for sellers dealing with overstocking and storage fees, it should never reach this point. Freebies may help get rid of excess inventory and protect sellers from fees. In the end, sellers are still losing money giving away products. By being proactive with seller tools like the Product Tracker, you can prevent giving away freebies. You will always purchase the perfect amount of stock to meet demand and prevent long-term storage fees. Your Amazon business will thank you.

Head over to and check out the Product Tracker to be proactive and prevent any freebies in the future.

How to Sell Textbooks on Amazon: A Step-By-Step Guide

It’s no surprise that books are one of Amazon’s top-selling product categories. Since the start, Amazon’s was built on selling books online. Founder and former CEO Jeff Bezos argued the importance of selling books, stating books are the most diverse and plentiful product category on Amazon. We mentioned this in our last Amazon book article, where we broke down the 2021 Guide to Selling Books on Amazon. We want to continue with our book-selling journey by getting into the specifics of how to sell textbooks on Amazon.

Like any other book on Amazon, textbooks can be an extremely profitable market Amazon. But, textbooks have an innate advantage over other books that make them easier to source and even easier to sell. For new and inexperienced Amazon sellers, textbooks provide a highway of sales and profits you can start collecting now. Let’s get into why you should sell textbooks on Amazon!

Why sell textbooks on Amazon?

In our 2021 Guide to Selling Books on Amazon, we provided a ton of different benefits and reasons to sell books on Amazon. Textbooks are no different, they carry the same benefits as other books.

Easy to Source

For starters, textbooks are extremely easy to source. Sometimes even easier than other books! For our college and high school students or our college graduates, you probably already have a bunch of textbooks in your house. Throughout your academic career, you have probably come across dozens of textbooks for various courses and lessons. After you finished a course or school year, you probably kept that textbook laying around and aren’t sure what to do with it. Selling them on Amazon is a great way to get rid of those pesky textbooks that are collecting dust on your shelves. If you don’t have any textbooks laying around, don’t panic. Textbooks, like all books, can be found at garage sales, thrift stores, or even online marketplaces for extremely cheap. You can easily stock up and build a textbook inventory!

High Demand in Academics

Another benefit of selling textbooks is the high academic demand. As mentioned, textbooks are commonly used for academic courses and lessons. Most curriculums use specific textbooks and center their lesson plans around the textbook chapters. There are hundreds of schools teaching the same courses and lessons that all use the same textbooks. And lesson plans usually stay constant from year to year. Every year, there will be classes that require your textbook and even more students trying to buy your textbooks. Textbooks are one of the only books that can truly take advantage of this high academic demand.

Requires Less Resources

Selling textbooks also require a lot less financial resources to sell on Amazon When selling on Amazon, you typically need at least $500 – $1,000 to get started. This is mainly to pay for your seller plan ($39.99 for Professional plans), source products to sell, and pay for shipping, storage, and fulfillment costs.

If you are only selling a couple of textbooks a year, you don’t have a lot of upfront costs. Because your inventory is a lot lower, you only need to invest in the Individual plan, which costs $0.99 per unit sold. So if you sell 10 textbooks, you would only have to pay $10 compared to paying for the $40 Professional plan. In addition, you aren’t paying to source a lot of products. You may already have old textbooks to sell without having to buy new inventory. Most importantly, limited stock means you don’t have to enroll in Fulfillment by Amazon, which includes shipping costs and warehouse storage fees. Textbook sellers can enroll in Fulfillment by Merchant, where the seller directly ships to the buyer instead of going through Amazon’s fulfillment centers.

Sellers can also store their limited stock in their houses or garages which saves a ton on storage. Ideally, you could start selling your textbooks for $1*.

*Note: sellers will also need to pay Amazon a referral fee for every textbook sold. For any book sold, Amazon charges 15% of the selling price + $1.80 closing fee.

Earn Extra Income

The most important benefit of selling textbooks on Amazon is the extra income. Textbooks are easy to sell, in high demand, and don’t require many resources to get started. For students or recent college graduates, this is a great way to make some extra cash without requiring too much work or time.

Opening Your Amazon Seller Account

Opening an Amazon Seller account is the first step to selling textbooks on Amazon. We have a whole article to help you get started on your Amazon Seller account.

Along with the article, we want to touch on your Amazon seller plan, which will play a key role in determining your business model. Your seller plan is the first potential upfront cost of your Amazon business. Amazon currently offers 2 different selling plans:

The Individual plan

Costs $0.99 per unit sold. We recommend the Individual plan for new sellers with little to no sales history, sellers with limited stock, or sellers who don’t plan on selling long-term.

The Professional plan

Costs $39.99 upfront, no matter how many units you sell. We recommend the Professional plan for sellers with consistent sales history, sellers expecting more than 40 sales per month or serious sellers who want to sell long-term.

To determine the best seller plan, estimate how many products you plan a selling per month, your long-term goals, and experience. Remember that this plan can be upgraded later on if necessary. So if you are unsure which plan would be best, we recommend starting with the Individual plan and upgrading to the Professional plan as needed.

Picking Books to Sell

Now that you have your Seller account set up and the seller plan picked, the next step is to pick which textbooks to sell on Amazon. We recommend looking at the competition, selling price, and profitability of your textbook.

Step 1:

Find your textbook’s International Standard Book Number (ISBN). This is a 13 (ISBN-13) or 10 (ISBN-10) digit code found on the back of your textbook underneath the barcode. Each textbook and edition will have a different ISBN.

For example, our textbook “Campbell Biology – 11th Edition” has both an ISBN-13 (978-0134093413) and ISBN-10 (0134093410).

Step 2:

Find your textbook’s listing on Amazon (if available) by searching the ISBN.

Step 3:

Find how many sellers are selling your book in the same condition. We are selling our textbook in Used-Acceptable condition. We see that other sellers selling the same book are listing it for $59 – $145.

Step 4:

Determine the profitability if you were to sell your book with competitive pricing. Competitive pricing is usually 15% higher than the lowest selling price. The lowest selling price for our textbook in the Used-Acceptable condition is $59. From this figure, we estimate the cost to sell and ship the product.

Selling price – $68 ($59 + 15% more = $68)

Delivery cost: $3.99

Referral fee: $10.65 ($59 x 15% + $1.80)

From this equation, we subtract the selling price ($68) by the delivery cost ($3.99) and referral fee ($10.65) and we get a profit margin of $53. This is what we would make if we sold this textbook.

Fulfilling the Orders

Before you create your listing, you will need to decide which fulfillment method you want to use for your textbooks. You have two options: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). We discuss both of these shipping models in our blog on FBA vs. FBM that you can read here. If you are still unsure, we suggest you ask yourself the same questions from the seller plan section above.

If you are planning on sell a couple of textbooks a year and do not have plans to sell consistently, we highly encourage using Fulfillment by Merchant. Although your products won’t be eligible for Prime Shipping, you end up saving a lot of money not paying for fulfillment costs or storage fees. Since you only have a couple of books to sell, FBM makes a lot more sense.

Fulfillment by Amazon is a great model for sellers with a lot of inventory, no storage capacity, or sellers anticipating consistent sales. FBA will provide you with warehouse space to store your inventory (for a storage fee) and will handle all of your shipping for you. All you need to do is create your listing, select FBA, and ship your inventory to one of Amazon’s fulfillment centers.

This is a quick overview and recommendation. Depending on your model, goals, and inventory, you may prefer one fulfillment model over the other.

Adding Your Listing

With your profit margins in the positive and have a fulfillment method, you know that this product will make you money, The next step is to create a product listing for your textbook.

Step 1: Head over to your Amazon Seller Central dashboard and “Add a Product” under Inventory.

Step 2: Find your textbook on Amazon by searching for the ISBN. If your textbook is not on Amazon, you can also create a new listing for your textbook.

Step 3: Set the pricing and condition for your textbook. For our textbook, we would use our competitive price of $68 and set the condition as Used-Acceptable.

Step 4: Most importantly, set your fulfillment method. If you want to ship directly to the customer, use Merchant fulfillment. If you are an FBA seller, you can select that option as well.

Once complete, hit “Save and Finish” and your listing should be live!

Textbook Lessons for the Future

Textbooks provide great opportunities for new and aspiring Amazon sellers who want to get their feet wet in the Amazon selling game. Whether you’re still in college or a recent graduate, selling textbooks on Amazon is extremely easy, has a low upfront cost, and can be very profitable.

For sellers who want to get serious about selling on Amazon, the opportunities are there and we can help! Sellgo provides Amazon seller tools to help you find high-demand, profitable products like textbooks that can drive your sales and increase your profit margin. Your future awaits at!

Amazon Trade-In Program: Amazon Credit for Used Products

With the technological advances made in the past 40 years, one issue that has arisen from this innovation is the mass production of e-waste. Electronic waste has become an environmental disaster. It is estimated that 20 to 50 million metric tons of e-waste are disposed worldwide every year. The main culprit behind e-waste: cell phones and electronics. Many electronics contain harmful metals and components including mercury, lead, nickel, and more that get disposed into the environment. As a result, many industries and companies worldwide are looking to start new programs and initiatives to address the issue of e-waste.

One way Amazon is trying to address the e-waste issue is through launching its Amazon Trade-In program. The Trade-In program allows anyone in the world to trade in their old electronics in exchange for Amazon credit. If you would like to help reduce e-waste or would like to receive some credit for your old electronics, keep reading and we’ll tell you everything you need to know to participate in Amazon’s Trade-In program.

What is Amazon’s Trade-In Program?

The Amazon Trade-In program tackles the issue of e-waste by providing a credit incentive for turning in old electronics. Amazon will give their customers and sellers Amazon gift cards in exchange for thousands of different electronic products. This includes Amazon devices, cell phones, video game consoles, and more.

Amazon credit can then be used to purchase discounted Amazon devices or any product sold on Amazon.

What products can I trade-in?

Amazon’s Trade-In program accepts thousands of different electronics ranging from Amazon devices to video game consoles.

Amazon devices are the most common trade-in products, including Kindle e-readers, tablets, streaming players, Echos, Ring devices, and wireless routers. You can find the complete list of eligible Amazon products here.

In addition to Amazon products, the Trade-In program also accepts other product categories including cellphones and gaming products. You can select the “Cell Phones” or “Gaming” categories to find othe eligible products. This is where you will identify your product’s manufacturer, product model, and product details.

Following your product details, you will then be asked questions regarding your product’s current condition. Once complete, you will receive a Trade-In Estimate you would receive if you decide to turn in your product. Note that this estimate can change upon arrival and inspection of your product. So you may end up receiving less than the estimated amount if there are any underlying issues revealed during evaluations. We encourage all participants to be as honest and accurate when answering questions regarding the product’s condition. By answering honestly, you will receive the most accurate estimate possible.

If you can’t find your product under any of Amazon’s devices or other trade-in categories, you can also use the “Find more item” option located next to the Gaming categories. This will allow you to directly search for your product and see if you are eligible for the product. If your product is not eligible, it will state “Currently unavailable to trade in.” under your product listing.

How much credit do I receive?

Your product’s trade-in credit will be based on the product, model, and condition. The maximum amount you can earn in one transaction is $1,800 .

When you select an eligible device to trade in, Amazon will provide you the maximum amount you can earn for your product. For example, we are trading in our used Nintendo Switch console, and were given an estimate of “Up to $140.”

As you answer the questions about your product’s condition, that estimated value may stay unchanged or may decrease. In our example, we stated that our Switch has some “cracks or physical defects on the console,” decreasing our estimate significantly to $35.

In some cases, your answers may reveal that your products are no longer eligible. For our Switch, we marked that our device cannot “power on” and is not “fully functional”. Amazon then noted our broken Switch was no longer eligible for any trade-in offer.

As we mentioned earlier, you to answer these questions honestly. If you don’t answer truthfully about your product’s condition, your trade value will be revoked when they evaluate your product.

Where can I send my products for trade-in?

Amazon currently offers 2 different methods to trade in your electronics.

The first method is through Amazon shipping. After you select the eligible product you want to trade on the Amazon Trade-In page, you will be prompted to answer a couple of questions about your device’s condition. Then, you will be offered the estimated value for your product, and if approved, Amazon will send you an email including shipping instructions and the shipping label that can be reprinted if lost. While you will need to supply your shipping materials (boxes, packing tape, etc.), you will not have to pay for the shipping cost.

The second method to turn in products is through one of Amazon’s participating drop-off locations. While these locations only accept select electronics and Amazon devices for trade-in, the dropoff method may be more convenient for you. You can find the entire list of eligible dropoff locations here. Specifically for Amazon Kindles, these e-readers will also be accepted by Amazon Book and 4-Star store locations as well. Once you arrive at the dropoff location, simply talk to a store associate who will evaluate your product’s condition and give you an offer.

Why should I participate?

There are plenty of reasons why you should participate in Amazon’s Trade-In program.

For starters, the Trade-In program is great for the environment and promoting sustainability. When trading in old electronics, you are helping reduce the amount of e-waste being disposed into the environment. Trade-in products in working condition can be refurbished and resold in “Used” condition to other customers. Even if your product cannot be restored or resold, Amazon will ensure old electronics will be properly and responsibly disposed of through an Amazon-approved recycler. You can support sustainability and look out for the environment by simply trading in your old electronics.

Along with the eco-friendly mission, the Trade-In program allows you to earn credit for products you have no use for. Rather than collecting dust, you can rehome your electronics to an eager customer and earn something back in return. With all of the trade-in options whether it be through Amazon shipping or their drop-off locations, Amazon makes it easy to dump old electronics and quickly earn credit back.

Lastly, Amazon also offers discounts on their products if you decide to trade in and earn credit. Amazon wants to allow customers to try out Amazon products. When you trade-in your old products, Amazon will provide a discount off of a new Amazon device, up to 25% off. For our Amazon fans, this is a great and affordable way to buy a new Amazon Echo Dot, Kindle, Ring device, and more. Amazon has a plethora of devices you can get at a discount with their Trade-In program.

Eco-Friendly Amazon Shoppers

Whether you’re turning in your products for credit or you want to get rid of your products, Amazon’s Trade-In program is just one of many ways you can help the environment and become an eco-friendly Amazon shopper. Even if you’re products are not eligible for Trade-In, you can still dispose of your old electronics responsibly. Amazon provides free shipping to recycle Amazon devices and electronics to any of their certified recyclers.

Thank you for reading and being an eco-friendly Amazon shopper!

Amazon Returnless Refund: 5 Things Every Seller Should Know

Returns are one of Amazon’s and their third-party sellers’ biggest challenges to selling products online. It was reported that 30% of all products ordered online are returned. Traditional brick and mortar stores have never experienced a return flux as we see with e-commerce, reporting only 8.89% of all products being returned. The main culprit behind high online returns: free return shipping.

Unlike past times, returning products has become easier than ever. Specifically when you look into marketplace giants like Amazon, which guarantee free returns and shipping for most of their products, returning a product is as easy as putting the item in a box and dropping it off at a post office.

These online return policies are still evolving and changing today. In 2017, Amazon released a new type of online return, returnless refunds. Returnless refunds allow customers to get 100% refunds without having to ever return their products. You read that right. With this policy, customers can report any product to be defective, receive a full refund, and get to keep the product after. The topic of returnless refunds has been a huge debate topic among Amazon sellers. With this latest controversy with returnless refunds, here are 5 things every seller needs to know about this policy.

What is a Returnless Refund on Amazon?

Returnless refunds are given to customers who request refunds for their purchases but are not required to return the product. Returnless refunds allow sellers to quickly resolve product issues such as defects or purchasing errors. In normal circumstances, refunds can take up to 3-5 business days and require customers to bring back the product in question.

On Amazon, returnless refunds are an optional feature for Amazon third-party sellers. In some cases, returnless refunds may be cheaper than shipping the returned item back. Sellers may opt into the returnless refund policy to save on return shipping costs, even if it means losing a product unit.

For more information on Amazon’s Return Policies.

Pros of Returnless Refunds for Amazon Sellers

You may be wondering why any sane Amazon seller or online merchant would agree to returnless refunds. Returnless refunds mean sellers could lose dozens if not hundreds of products by customers submitting a simple return claim. In some ways, that’s true, it doesn’t make economic sense to “give away” free products. But in many cases, returnless refunds provide tons of benefits that outweigh the cost of a “free” product.

1. Returnless refunds can save sellers money from return shipping:

Return shipping is really expensive. For Amazon sellers, the cost to ship a product to a buyer can cost between $2 to $140. If you’re selling a cheaper product (less than $10), it can be more expensive to ship the product back to Amazon. Not to mention, if a product is truly defective, returning the product is pointless since you won’t be able to resell a defective product. So you could potentially lose the product and pay an extra cost to ship it back to Amazon, By removing product returns, you might lose the product, but it’ll save the cost of shipping the product back.

2. Better customer relationships:

Defective or poor products can be extremely frustrating for a customer. The last thing they want is to fight tooth and nail for a refund. Returnless refunds allow customers to get refunds faster and reduces the points of friction that can hurt your business. The customer no longer has to worry about packaging and shipping the product back. and will receive a refund in 1-2 business days, which is a lot faster than typical refunds. The faster and easier the return, the more likely the customer will come back and purchase from you in the future. In an article by Invesp, 92% of consumers will repurchase a product if the returns are easy.

3. Good publicity:

If you can improve the customer’s experience during the return process, they might tell their friends and colleagues about your product and brand. Although it didn’t work out with this first product, the customer understands that you will provide them a safety net. The customer will feel a lot more secure if they needed a refund. Word of mouth is great publicity, and returnless return policies can drive a lot of it.

4. Saves time and resources:

When Amazon released its returnless refund policy, they claimed it was a highly supported and request feature by Amazon sellers. Returns can be extremely expensive, and the cost of fulling traditional returns can be detrimental to small businesses and sellers. There are products that cannot be resold. One example is beauty products, which when returned, cannot be resold due to health and safety protocols. When these products get returned, they typically get disposed of or destroyed. Essentially, sellers are paying to return a product they can no longer profit from. Returnless refunds are a cost-effective measure for sellers to cut their losses and save the time and resources that would have been wasted on fulfilling returns.

Dealing with Bad Actors

While returnless refunds can be beneficial to sellers, others have disapproved of Amazon’s returnless refund policy since its release. In 2017, many small businesses and Amazon sellers voiced their concerns about the new refund policy, claiming it could set a bad precedent for future returns. One of the biggest concerns around the policy was that it may encourage bad actors and potentially scammers from buying products on Amazon. These bad actors can claim a false return due to defects or unsatisfaction, then get a full refund and keep a free product,

If you are worried about these bad actors taking advantage of the returnless refund policy, there are a couple of tools and troubleshooting solutions to protect your business and products. For starters, Amazon monitors the amount of refunds request by any buyer account. Accounts with excessive returns may be suspended by Amazon. Secondly, sellers can choose specific products for returnless refunds. If a product is too valuable and can be resold, you can decide to opt out of a returnless refund for that particular product.

Opting In for Amazon Returnless Refunds

There are two methods of opting into returnless refunds,

The first method is by setting Returnless Refund rules.

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click “Returnless Refund” and then click “Add New Rule”

Amazon keeps doing return - less refunds I need them to STOP - Order  Management, Shipping, Feedback & Returns - Amazon Seller Forums

3. In the rules, set a price range for products you want to opt-in for Returnless Refunds (you may also select specific product categories or specific reasons for return)

4. Click “Save”

Now your products are ready. Any product within the price range (and within the category/reason for return if applied) will be eligible for Returnless Refunds.


The second method is through setting Returnless Refunds for specific products and SKUs (stock-keeping units).

1. Go to your Amazon Seller Central account and head to “Return Settings” located in your Settings menu

2. Click on “Return Attribute Overrides” and download the template

3. Follow all the instructions on the template.

4. In the template, enter the code “RETURNLESS_REFUND” in the “prepaid label exemption code” box

5. Upload the completed template into the Return Attribute Overrides page

With that, the products you listed in your template will now be eligible for Returnless Refunds.

Picking Your Returnless Products

If you need help picking products for the refund policy, here are some key questions you need to ask before opting in:

1. Can the product be resold?

2. How much does it cost to return the product compared to the profits of reselling the product?

3. How does the returnless refund policy impact my inventory?

By asking yourself these questions, it determines the cost-effectiveness of opting into returnless refunds. Products that cannot be resold or if the profits do not cover the cost of the return, it might be worth using returnless refunds. And lastly, some sellers won’t have the capacity to give away “free products.” The reality is that products cost a lot of money. If your business is tight on resources, you might not be able to lose any products. Whether it may be, ask yourself these questions and determine the best solution for your Amazon business.

Looking Forward to What’s Next

We understand returnless refunds are not for everyone. Some sellers and businesses might not see the added benefits or cannot afford to lose a product. But for some sellers, returnless refund policies can be a lifesaver. Not only can sellers save costs by not paying for return shipping, but it can also provide a lot of relief for their customers. With faster and easier refunds with less friction, it might even convince customers to come back or better yet, promote your products to their network.

Depending on your business needs and practices, it might make sense to opt into returnless refunds. The best next step is to review your products and understand the potential cost of returning products. How much does return shipping cost? Can my products be resold? If not, does it make sense for me to pay for return shipping? Or should I just save costs and let my customers keep return products? No one knows but you, the business owner. If it makes economic sense to opt-in, returnless refunds might help your business in the long run.

2021 Guide to Amazon Vine Program

In 2021, Amazon revamped its popular and exclusive Vine program. The Vine Program only allows the most trusted and helpful reviewers to join their program. As a result, the Vine program has become a huge opportunity for Amazon shoppers who want to help other customers and get early access to new products. The Vine program is also one of the most popular programs among Amazon sellers and vendors who are eager to get their new products off the floor.

Whether you’re a hopeful reviewer wanting new products or an ambitious seller hoping to get reviews, the Vine program is an awesome opportunity.

What is Amazon’s Vine Program?

Amazon’s Vine program hand-selects an esteemed group of Amazon reviewers to review new and pre-release products before they even hit the market. Each reviewer or “Vine Voice” is screened and must fulfill specific criteria to even be considered for the program. If selected, these Vine Voices are then given free products from different vendors also participating in the Vine program. These Voices are asked to test these new products, review their satisfaction and product performance, and share their opinions on Amazon for other customers to see before they purchase the same product.

Amazon’s goal behind the Vine program is to combat the multitude of fake reviews on its platform. Amazon is filled with fake or malicious reviews, and it often hurts the entire Amazon marketplace.

For shoppers, fake reviews may lead to poor purchases, higher return rates, and lower satisfaction among customers. For sellers, fake reviews can hurt your sales, and even destroy a product before it even launches. With the Vine program, Amazon can provide customers with genuine reviews and help jumpstart sellers and their products.

How to Join Amazon’s Vine Program?

As mentioned, Amazon’s Vine program is extremely selective. Product reviewers can only join the program through an invitation after reaching a specific Reviewer Ranking threshold. On Amazon’s Vine Help website, they state,

“Vine Voices are selected based on several criteria, but primarily on the helpfulness of their reviews as judged by all other customers and by their demonstrated interest in the types of products that are featured in the program. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the program.”

The best way to increase your Reviewer Ranking and be eligible for the Vine program is to be helpful to other customers. This could mean writing engaging and insightful product reviews, providing genuine feedback to sellers, posting photos of the product, and answering questions in the Q&A. Under each product review, there is a counter that states, “X amount of people found this helpful” which may be one of the ways reviewers can increase their ranking.

Along with contributions to the Amazon community, the Vine program also looks at buyers and their interests. Since the Vine program will be testing products from any of their categories, they want to match the products to reviewers familiar with that product category. For example, if the Vine program was testing out a new fitness product, they are going to invite buyers who frequently buy and review fitness and health products.

Becoming a Vine Voice

If you contribute to Amazon and are invited to join their Vine program, congratulations! Here are the next steps you can expect:

Receive new and pre-released products:

Once you join the Vine program, you will be notified when a new product is shipped to you. Note that the products are completely free and provided by the vendors and sellers enrolled in the Vine program. Some Vine Voices may even receive pre-release products, which means you might even get to review products that have yet to be released for the open market on Amazon!

Start writing reviews:

After you receive and test out new products, you can begin writing and submitting product reviews. While you have to abide by Amazon’s posting guidelines, your reviews are your own. You can be as authentic as you want. Whether you write positive or negative reviews, your review and rating will not impact your Reviewer Ranking. You will even have a little banner next to your review with the title of “Vine Voice!”

Remember, the Vine program is all about reviews. When writing your reviews, be thoughtful and mindful of the customers reading your reviews, Be helpful and provide insight, in-depth experiences within your reviews! Your readers will appreciate it!

Benefits of the Vine Program

There are tons of different benefits of the Vine program, for both reviewers and sellers! For reviewers, the direct benefit is that you get free access to new and even pre-release products. If you are an avid Amazon shopper, this might be a dream come true! Along with free products, you get to help other shoppers like yourself. Amazon shoppers rely on your reviews to make confident purchases. Your reviews contribute to helping others, whether you know it or not!

For Amazon sellers and vendors, the benefits of the Vine program are even better! As a seller, you may think, why would I even bother with the Vine program? Doesn’t that mean I would have to give away products for free?

While yes, you do have to provide some upfront costs, the long-term benefits of the Vine program can launch your product into Amazon’s Best Sellers Rank. The truth is, launching a new and successful product on Amazon is extremely difficult. New products have little to no sales, and most likely have 0 product reviews. Along with low metrics, new products tend to struggle if they have little brand awareness or recognition.

The Vine program generates real reviews for real products. Sellers and vendors can send their products to the Vine program even before they officially launch their products. The program will provide essential early reviews and jumpstart your product. With more reviews, you’re more likely to have more visibility and sales. Not to mention, Vine Voices are the top reviewers on Amazon! It definitely doesn’t hurt to have an influencer promote and recommend your product!

If you want to enroll in Vine, simply head to your Amazon Seller Central account and click “Vine” located under “Advertising”.

Vine Program Updates in 2021

If you are a brand owner, vendor, or Amazon seller and would like to enroll in the Vine program, here are the requirements as of May 2021.

ASIN enrollment: Amazon will bill vendors $1,750 USD per enrolled parent ASIN

Stocking: Sellers are responsible for FBA fees to stock and ship products

Brand ownership: Vendors must be registered in Amazon’s Brand Registry

Review Threshold: Less than 30 reviews on your product’s page

Fulfillment by Amazon: Products must be enrolled in Amazon FBA must be in New condition

Note that Amazon Vine will not approve of these products:

  • hazmat or hazardous items
  • items sold in bundles
  • heavy or bulk items
  • dropshipping products
  • adult or “explicit” items

Sharing Your Vine Voice

The Vine program is a fantastic opportunity for both Amazon shoppers and Amazon sellers.

If you’re looking to join the Vine program as a reviewer, remember to be eligible, you need to help your fellow shoppers! Be insightful and engaging. Produce content and reviews that you would love to see if you were shopping for products on Amazon. For our sellers, we understand that the Vine program requirements are a bit steep, especially if you are coming from a startup or just beginning to sell on Amazon. If you have the capacity and want to find quick, reliable reviews, the Vine program might be the solution for you!

Amazon Seller Search: 3 Ways to Find Any Seller

In 2020, Amazon was estimated to have over 9.7 million sellers across the globe with 1.9 million active sellers every month. With so many sellers in the marketplace, you would expect Amazon to have a really easy and thorough method to find or locate any seller on its platform. Well, you’d be wrong.

If you have shopped or sold anything on Amazon and have tried to find a specific seller, you probably had a really hard time finding the seller. For whatever reason, Amazon has made it incredibly difficult to find a seller, even if you know their exact store name. Well, don’t you worry. Here are three proven and easy-to-use ways to find any seller.

Searching by Storename

The easiest and fastest method to finding an Amazon seller is through their store name. If you know the store name of the merchant, simply use this URL ( and add the store name to the end. You should end up with a URL similar to:

You should be directed to the seller’s product list, which includes all of the products they are currently selling. If you want to find go to their seller page, simply click on one of their product listings. Then, click on their store name at the bottom of the Buy Box next to “Ships From” and “Sold by.”

You will be directed to the seller page that display their ratings, reviews, and business information. The only issue with this method is that Amazon businesses can freely change their business or store names. This means if the seller changes their name, you won’t be able to use this method! Amazon hasn’t resolved this issue yet, so if you’re in this situation, you should look to the next method!

Using Sellgo’s Seller Database

If you don’t happen to know the seller’s store name or if the seller has changed their store name, then the first method won’t work for you. Instead, we suggest checking out Sellgo’s new Seller Database tool we just released for beta. The Seller Database allows any user to find any Amazon using their Seller IDs, product brands, ASINs, marketplace, location, and even reviews and ratings. The Seller Database is one of the most powerful seller finder tools on the market. Simply head over to and input some information about the seller you’re looking for. If you know the seller’s unique Amazon Merchant ID, you can easily copy and paste it into the Seller Database. The tool will populate the seller for you,

The biggest benefit of searching by Seller ID is that it never changes. Even if a seller changes their business or store name, the Seller ID stays the same.

In the case you don’t have the seller’s ID, you can also find the seller using the products they sell. The Seller Database can find all the sellers that sell a product. If you know one of the seller’s products, just input that information into the Seller Database and the tool will display all the sellers selling that product in your marketplace.

One of the coolest features of the Seller Database is locating sellers based on the location of their business. If you’re curious about the sellers in your state, click on the “Location” tab on the Seller Database. Choose a state or U.S. territory (including Guam, Marshall Islands, and more) and a list of sellers within that area will appear. The Seller Database will then show you the hundreds or even thousands of sellers in your state or selected region.

The Seller Database is also an amazing tool for businesses, agencies, and enterprises who work directly with Amazon businesses. If you or your business would like to connect with a network of Amazon sellers in your area, the Seller Database is a great tool! And the best part: you can try the Seller Database for only $1!

Using Sellgo’s Seller Map

The third and final method to find an Amazon seller is through another new tool by Sellgo, the Seller Map. The Seller Map is an awesome new tool that we recently released on that pinpoints the exact location of every seller in the U.S. Instead of generating a list of sellers, the Seller Map is simply that, a map.

The map is covered in pins, each representing an Amazon seller or business. This is a revolutionary Amazon seller tool that allows anyone to connect with the sellers in their own neighborhoods. Unlike the Seller Database, the Seller Map allows you to zone in on any Country, State, and even U.S. zip code.

When looking at the Seller Map, you’ll see some pins and circles marked with a numerical figure. Each circle and numerical figures represent all the sellers with that specific region. Like any other map, you can zoom in and get specific details on each business’ information including their business name, state, country, brands, and even inventory.

Want to see what Amazon sellers are in your neighborhood? Well, the Seller Map gives you all that power and data a couple of clicks away.

Pinpointing Your Amazon Seller Search

Whether you’re a shopper looking for a seller, or a business trying to connect with Amazon businesses, these 3 proven methods are great tools to find what you’re looking for.

Right now, the Sellgo Seller Database and Seller Map are released for beta! You can use and try out our new powerful tools for $1.99! Head over to and start locating any seller on Amazon now!

6 Hacks to Optimize Your Amazon Listing

It is no surprise that the best Amazon listings end up being Amazon’s best sellers. The listings with great titles, engaging descriptions, crisp photos, and optimal keywords get the most attention from both shoppers and Amazon’s algorithm. To increase your sales, you need to learn how to improve your product pages to get more shoppers looking at your product and more customers for your Amazon business.

If you read our previous blogs on 5 Ways to Improve Your Amazon Sales Rank, you’ll know some of these hacks! But, in this article, we’ll be going into deeper details on other ways to optimize your Amazon product lists to maximize your sales!

Optimize Your Pricing

The easiest hack and most convenient method of improving your product listing are to optimize the price of your products. This hack is extremely valuable for wholesalers who are competing for the Buy Box and private label sellers who are selling products with a lot of competition.

The reality is: shoppers are always shopping for value. And many times, value equals cost. Therefore the easiest way to improve your Amazon product listings is to simply have competitive pricing. We recommend that you price your products within 15-20% of the lowest price to be competitive.

For wholesalers competing in the Buy Box, this means pricing 15% from the lowest offer in the Buy Box. Why? Because in most cases, Amazon will give every seller within 15% of costs equal time in the Buy Box. As long as you fit within that 15% threshold, you should be able to rack up some sales. You may find that for some products, 15% may be too low that your products no longer become profitable. So make sure to calculate the entire costs (including FBA and shipping costs) before you lower the price of your products. 

We also want to note that some products cannot be sold for too low depending on the Manufacturer’s Suggested Retail Price (MSRP) set by the manufacturer. In this case, you would also need to abide by your supplier’s instructions to ensure you don’t get in trouble.

For private label sellers competing with other white label products, you have a bit more flexibility. We recommend that you price your product within 20% of the competitive price For example if you were to sell a water bottle, identify the price of your competitors. If they sell their products for $20, I would price my water bottle between $16 to $24 to stay within the 20% threshold compared to your competition. Since private label sellers do not share the Buy Box, the pricing strategy for the Buy Box is irrelevant. But, you want to stay close to other sellers and their listings to remain competitive.

With competitive pricing, more customers will be attracted to your listing to get a great deal and buy your products.

Optimize for Search Terms

The next hack is to optimize for Search Terms. If you keep up with our articles, you might be familiar with “keywords,” but search terms are a bit different. Search terms are like keywords, except these words are not used on your product page, they are used in the backend of your products. Search terms cannot be seen by shoppers and are only visible to Amazon’s backend algorithm. Amazon defines search terms as

“generic words that enhance the discoverability of your product. For example, if you’re selling headphones, your search terms can contain synonyms such as “earphones” and “earbuds.”

In essence, Search terms are key phrases that Amazon used behind the scenes to showcase the most relevant products possible. Amazon limits the number of search terms to less than 250 bytes of words. Here are some of Amazon’s key tips when using search terms:

  • do not use product identifiers such as brands, product names, ASINs, UPCs, etc.
  • take out inaccurate or irrelevant search terms (trust us, it won’t leave to more conversions if you use random search terms)
  • do not use excessively long search terms, keep it simple
  • provide search terms from most relevant to least relevant
  • do not use filler words (best, top, new), these words will filter out anyways

These search terms provide Amazon another method of finding our products when shoppers search for similar search terms and bring more attention to our product listings. To learn more about Amazon’s search terms and how to use them effectively, check out Amazon’s article on best search term practices.

Optimize Titles

With search terms in mind, let’s move on to optimize our product titles and content with keywords. Keywords are the common search terms used by users when shopping on Amazon. For example, if I wanted to buy a gaming mouse on Amazon, I will search a general term such as “wireless gaming mouse.” These are the keywords that people most often use when shopping online and are essential to maximizing your product listing’s visibility for Amazon’s algorithm. Note that keywords will be most relevant to our private label sellers, who have different listings and compete with other sellers.

To find the best keywords, we recommend conducting a competitive analysis and scouting the competition. In this example, pretend I am selling a set of cooking utensils and I want to find the best keywords to optimize my listing. The first thing I do is go on Amazon, and search “cooking utensil set” and come across these products. If you look at each product’s title, you can see a lot of repetitive keywords like “kitchen utensil,” “nonstick,” and “heat resistant.”

These are the keywords that your competitors are using! So when we are optimizing our listings, we want to highlight the same competitive keywords and we end up with:

“Kitchen Utensil Set, Nonstick and Heat Resistant Cooking Tool Set.”

We have a strong product title that is optimized for Amazon’s algorithm. If someone searches for cooking utensils and uses one of these keywords, our product is more likely to be shown to customers, thus increasing our sales.

Optimize the Content

Did you know you can add keywords that aren’t just applicable to your product titles but should be used throughout your product page content?

Every product page for every product sold on Amazon has a product title, product description, and product photos. Keywords need to be used for all of these elements, not just your title! We’ve talked about keywords within titles and descriptions in the past. 

If you need help creating the right structure for your product description, I highly recommend you read our blog on Successful Writing Tips for Amazon Product Descriptions

In the article, we emphasize the importance of having short, concise, and engaging product descriptions that utilize bullet points and simple writing structures. But, keywords can be applied to your product photos as well!

You might not know this, but you can optimize your photos for keywords! Before you upload your product’s photos into your product listings, make sure to properly name your photos with optimized keywords. You can change the file names of all your photos. Since Amazon’s algorithm reads the photo’s file name, they are also looking for relevant keywords within the file names! Like we mentioned, you want to maximize all the content on your product listing, not just the title and description! Make sure to optimize your photo files as well, Amazon’s algorithm will appreciate it!

Optimize the Details

The fifth hack to optimize your Amazon product listing is by flushing out the details. This step is not required but is highly recommended by Amazon because the product details give the customer more information about your product. By having more information, customers are more likely to make informed purchases and have more ideal and clear expectations for your product.

Whether it be your product descriptions or your title, you want to include all the essential information within your product listing. This includes:

  • brand name
  • product line (if applicable)
  • material or make of the product
  • color
  • sizing and dimensions
  • packaging and materials

It’s always better for your products to be too specific than too broad. Without all the essential information and additional details, your customers won’t know if your product fits their needs. Or worse, customers will buy your products and realize the product is nothing like their expectations. This often leads to more return requests, lower product ratings, or potentially an increase in negative reviews. Remember, the devil’s in the details. Do yourself a favor, include the details!

Optimize Your Engagement

Our last hack to optimize your Amazon product listing is by increasing your engagement. This is not a new tip, we always talk about the importance of interacting with your customers! But in case you forgot or didn’t know before, customer engagement is key to keeping customers satisfied and loyal to your brand or product.

These are the most common interactions:

  1. Product Questions
  2. Product Reviews and Ratings
  3. Customer Messages

For product questions, this occurs on your product pages where customers with inquiries can submit a question and have another customer (or the seller in your case) answer anything about the product. The most important benefit is providing more details to the customer. If a customer has a question about your product, it means they are considering purchasing your products but need more information to form a decision. This is a great way to close deals and get more sales for your products! If a customer has a question, answer it as soon as possible. And more often than not, their question is shared by dozens if not hundreds of potential customers who are wondering the same thing!

Next are product reviews and ratings. Reviews and ratings can make or break your products. A couple of bad reviews can potentially destroy your sales. But, you aren’t helpless! If you spot a negative review or rating, reach out to the customer and try to mitigate the issue! If there was a defect, offer the customer a refund or offer a new product that is not defective. For unhappy customers, inquire about their experience with your product and provide them with a solution. The way you resolve these issues can change the course of your products. You might even be able to change a negative review to a positive one and save your products from turmoil. Be proactive, not reactive!

Our last method of customer engagement is through customer messaging. After a customer purchases a product, you can send them a message asking about their experiences, troubleshooting any issues, or simply thank them for their purchase. This is a great method to provide excellent customer service and establish relationships with your customers. And as we know, happy customers lead to more sales and brand loyalty!

In the end, engagement is simply about communication. Whether it be questions about your products, resolving negative reviews, or sending your customer a message, the better you communicate, the more engagement you have with your customers.

Key Takeaways Moving Forward

These 6 hacks to optimize your Amazon listings are just the first step. Remember, optimizing your lists is an ongoing, long-term investment. What works today might not work tomorrow, so it is important to closely monitor your listings and see how to improve them over time. We recommend collecting data on sales performances and trying new product descriptions and search terms every so often. Keep testing your listings, see what your competitors are doing, make small adjustments, and iterate your strategy over time.

For more tips and tricks to increase your sales and grow your Amazon businesses, head over to !.

How to Get Amazon Reviews in 2021

Online reviews are the true lifeblood of Amazon. Not only do they help shoppers determine the best value products with the highest quality, but it empowers shoppers to work together and share common experiences for the products they buy. By using reviews, shoppers can ask each other questions, troubleshoot shared issues, and suggest recommendations on how to use a product. For Amazon sellers, Amazon reviews serve an ever greater purpose.

Sellers and products with more positive reviews have higher sales and conversion rates. 95% of shoppers read reviews before making a purchase, meaning the more positive reviews your products have, the higher the number of products you sell. Amazon reviews help sellers build brand awareness. 91% of shoppers read reviews regularly when shopping online and 84% of shoppers trust online reviews like they would a personal recommendation. Most importantly, online reviews provide product visibility, as Amazon’s algorithm ranks products with more reviews higher on their Best Sellers Rank.

What does this mean for sellers? The answer is simple: maximize the number of positive reviews as possible. In this guide, we’ll be breaking down 5 proven methods to obtain legal Amazon reviews without putting your account at risk!

Amazon’s Rules and Regulations for Reviews

Before we tell you the best method to obtain Amazon reviews, it is important to touch on Amazon’s guidelines for their review system. From Amazon’s website, here are their core rules:

1. Do not obtain reviews from parties who have a direct or indirect financial interest in the product

2. Do not obtain reviews from parties who have a direct or indirect relationship with the product’s seller

3. Do not review your products

4. Do not exchange reviews for compensation or monetary incentives

5. Do not put negative reviews on your competitor’s products

6. Do not obtain put multiple negative/positive reviews for the same product

Summary: Do not get reviews for your products in unsavory ways.

We discuss the topic in greater detail in our article, 4 Best Amazon Reviewer Checkers, but the main concept is: fake reviews suck. Fake reviews hurt shoppers trying to find great products and they also hurt sellers who are trying to promote their products. We encourage all sellers and shoppers to be as genuine as possible when collecting reviews. That’s why this article is going to highlight the best, legal, and proven methods that any seller can use to gain real, genuine product reviews.

How to Get 5-Star Reviews on Amazon

The first method of gaining 5-star reviews is to build an Amazon business that prioritizes the needs of the customer.

Amazon’s business should start by only selling high-quality products. When writing a review, the reviewer thinks of two questions:

1. Does this product fulfill my needs?

2. Does this product meet my expectations?

Remember: the products you sell are a reflection of your business. This means you never want to sell products with low quality, high defects, or do not fulfill the needs of the customer. Customers appreciate businesses with great products, if you want 5-star reviews, start with sourcing 5-star worthy products.

The next step is to provide excellent customer service at all times. This means promptly filing returns and refunds, responding to customer’s inquiries and concerns, and most importantly, troubleshooting any issue or conflict that may arise. Customer service goes a long way for a shopper. The less headache for them, the better they perceive your business and are more likely to give your product a 5-star review.

Our last suggestion is how to deal with negative reviews. Negative reviews happen, it is normal. When you receive a negative review, stay calm and resolve the issue as soon as possible. Identify a negative review, understand the buyer’s problem, and do your best to resolve the issue. This could be issuing a refund, sending a new unit, or simply sending the buyer an apology. More often than not, a shopper updates their negative review once you troubleshoot their problem.

Don’t Rely on Amazon’s Automated System

Amazon offers 4 different tools for sellers to use to obtain product reviews. The first being Amazon’s Automated System, which sends buyers a customer feedback email a couple of days after purchasing a product to provide reviews, feedback, or report any issues with the product. While this method is free and curated through Amazon, we highly suggest sellers not rely on this method for reviews.

The problem with Amazon’s Automated System is that the emails are too bland, generic, and impersonal. The Automated System has a very low click-through rate, meaning you won’t get a lot of traction through this method. We recommend sellers use this as a passive method of obtaining reviews. Do not rely entirely on the automated system.

“Request a Review” through Amazon

The second method offered by Amazon is through the “Request a Review” feature on your Amazon Seller Central account. After a purchase is made, sellers can Request a Review in which they send a personal email to the buyer within 4 to 30 days of the purchase. This is a great way for sellers to send a more personal email to their buyers and directly ask for a review. 

While this process may be time-consuming, it is definitely worth the effort to develop a relationship with your customer and ask about your products directly.

Amazon’s Early Reviewer Program

New products have the hardest time getting reviews. Because buyers want to buy proven products, they don’t buy products with no reviews. How do products with no reviews gain reviews if no one wants to buy them? That’s why Amazon created their Early Reviewer Program.

The Early Reviewer Program rewards customers who purchase new products and submit reviews with an Amazon gift card. Everyone wins! The sellers gain sales and reviews for their product, the reviewers get to test new products and receive a small incentive for submitting a review, and Amazon helps other shoppers who may be looking for the same product. The Early Reviewer Program is a great method for sellers to get reviews for new products with no reviews.

Amazon’s Vine Program

Similar to the Early Reviewer Program, the Amazon Vine Program allows sellers to gain reviews from Amazon’s top and most trusted reviewers. Amazon provides Vine reviewers with free products supplied by a seller. It is a great way to get a ton of reviews in a short time.

You might be thinking, why should I join the program? Is it worth giving away free products in exchange for reviews? Simply put: YES! While you may lose some money giving away products for free, sellers get a ton of product reviews and attention to their new products without doing any work! The reviewers are not random customers either. The Vine Program members are among Amazon’s most elite product reviewers who have been ranked and hand-selected by Amazon to review your product. Not only are you getting genuine reviews, but the reviewers can provide exceptional feedback you can use to improve your products. Sellers can even send pre-launch products and get reviews before the listing even goes live.

We know the Vine program might not be for every seller, but if your business has the means to participate or if you are in desperate need of product reviews, the Vine program is a great and easy method to do so.

Connect with Buyers Outside of Amazon

The last strategy we suggest to sellers is to connect with your customers outside of Amazon and request reviews. Here are some proven methods you can use to connect with your audience:

1. Social media: Many sellers and their businesses have a strong online presence and social following. Social media is a great method to communicate and ask for reviews on products they recently purchased from you.

2. Newsletters: Newsletter subscribers are typically your most loyal and engaged buyers who love your company and brand. Why not ask them for product reviews?

3. Product Inserts: Product inserts are a great method to get reviews if done correctly. When packaging your products, include a small graphic insert with a description of your company and request a review from the buyer. Don’t ask for a 5-star review or provide any incentive (that’s against Amazon’s rules we mentioned earlier), just ask for a review and stay unbiased.

The best part about these strategies is that they’re dependent on Amazon. There are no limits to reaching out to your fan base outside of Amazon!

Reviews Start Before You Sell

Like we mentioned above, product reviews start with your company and the products you sell. All of the methods of obtaining reviews are great, but the easiest and most organic way to get 5-star reviews is to source and sell products that fulfill the needs of the customer. Finding the right products means spending time conducting proper product research and product sourcing. 

Great tools like the Sellgo Profit Finder and Product Tracker empower your business to source the best quality and profitable products to maximize your 5-star reviews. If you want 5-star products, start your business off right with Sellgo.

What is an ASIN number? Amazon Standard Identification Numbers

31 - What is an ASIN number

What are ASIN numbers? ASINs are 10 digit codes for products bought and sold on Amazon! Maximize ASINs to grow your catalog and business!

What are ASIN Numbers and ASIN Meaning?

ASIN numbers, also known as Amazon Standard Identification Numbers, are 10-digit codes composing of numbers and letters assigned to any product sold or bought on Amazon. ASINs are known as “product identifiers” that are used by both Amazon and its sellers to identify any product with ease. Before ASINs, products had a multitude of product identifiers, but Amazon decided to overhaul and streamline the old management system by implementing a new standard that is specifically tied to their system. This is how ASINs came to be.

Along with ASINs, there are other product identifiers including UPCs (universal product codes), GTINs, (global trade item number), EANs (European article numbers), or ISBNs (international standard book numbers). Each product identifier is used for different kinds of products and within different online marketplaces. In some cases, a single product may have multiple product identifiers for different markets. Not only has Amazon taken over the e-commerce industry, but their ASIN product identification system is quickly becoming a global standard.

Why You Should Use ASINs for Amazon Selling

ASINs are essential for every Amazon seller to expand product catalogs, track and manage inventory, scout potential products, and more. While you can use other product identifiers when selling on Amazon, ASINs are the most useful, easiest to use, and most common on Amazon. Here are some of the biggest benefits of using ASIN numbers:

Protecting Your Brand and Products using ASINs

The first benefit of using ASINs is protecting your brands and products you sell on Amazon. This is often referred to as “brand gating.” When you add a new product to Amazon, you’ll be required to add a product identifier like an ASIN so Amazon can correctly catalog your products to their databases.

While we’ll cover how to add ASINs for products, using ASINs for your products creates a barrier to entry that prevents other sellers from selling your products or brands without your permission. Since your unique ASIN is linked to your specific brand and products, you’ll instantly notice if an unauthorized seller hijacks your ASIN and starts selling your products without prior authorization. ASINs also protect from counterfeiters! If another seller starts selling fake products they claim are the same as yours, you can easily stop these sales using ASINs to gate your brand!

By using ASINs, you gain a defensive tool to protect yourself from potentially harmful sellers. Specifically, if you sell Amazon wholesale or Amazon private label, ASINs are vital to protecting your brand name or white label products.

Product Scouting and Product Research with ASINs

If you’re looking to expand your product catalogs to increase your sales on Amazon, ASINs are a great resource! The first thing is to find a competitor. If you are already selling on Amazon, look for other FBA sellers who are currently selling similar products to your current catalog. Then, simply analyze their products and take down their ASIN numbers. By having their ASINs on hand, you can track their products, sales performances, organic rankings, advertising campaigns, and more.

ASINs provide a direct route to keep tabs on other sellers to find popular products you can start selling and identify new trends that can help grow your business!

How to Find ASINs on Amazon

There are 2 methods of finding a product’s ASIN on Amazon, both of which are extremely easy and should take less than a minute!

1. Product URLs

This first method uses the URL from the product page. When you arrive on a product’s page, quickly scan the URL for “dp/” followed by a 10-digit code of numbers and letters. For our example using the Simple Being Anti Fatigue Kitchen Floor Mat, we easily identified the ASIN in the URL by finding the “dp/” followed by


2. Product Information

Every product page includes a small box below the product description titled “Product information.” Once you enter a product page, just scroll down until you see the box. The Product information box includes the product’s core data including the product’s dimension, weight, manufacturer, and of course, the ASIN. For our example, the Product information table explicitly provides the ASIN as you can see from the graphic, displaying “B07P6HH3XH.”

ASIN Lookup Tools

For our more experienced Amazon sellers, you may have to scan hundreds if not thousands of ASINs at once. One way to analyze and find hundreds of ASINs is through using FBA tools.

If you don’t currently use any FBA tools, we highly suggest looking into Sellgo’s FBA tools, particularly the Search Management tool. With the Search Management tool, you can quickly upload a supplier’s catalog and the tool will review thousands of ASINs instantly. This will not only save you plenty of time, but can also provide in-depth insights into which products have the highest profit potentials so you can add to your catalog, source from suppliers, and get right to selling on Amazon!

ASINs vs. UPCs vs. EANs/GTINs vs. ISBNs

As we mentioned previously, ASINs are not the only product identifier you can use, but they are the easiest and most common on Amazon. Here is a quick snapshot of the other identifiers and how they match up versus ASINs.

Universal Product Code (UPC)

Compared to ASIN, UPCs are the second most common product identifier, trailing on ASINs. UPCs, as the name entails, are quite universal and commonly used industry-wide. UPCs contain 12-digits consisting of a series of numbers and are most often used in physical retail stores.

European Article Number (EAN), formerly known as GTIN or “Global Trade Identification Number”

Behind UPCs in terms of use and popularity are EANs, formerly known as GTINs. EANs, as the name suggests, is most often used in Europe to identify products from across the globe. EANs contain 13 digits and are applied to all sorts of products ranging from furniture to toys. If a product doesn’t have an ASIN or UPC, it most likely has an EAN.

International Standard Book Number (ISBN)

The fourth most common product identifier is ISBNs. From the name, you can infer that these identifiers are specifically used for organizing books and other literary publications. ISBNs can range between 10 to 13 digits and are the most common method for books. Unlike ASINs, the biggest benefit of using ISBN is that they differentiate books by the publication edition, book materials (hardcover vs. paperback), and publication information. ISBNs are so handy, that even Amazon uses ISBNs more often than ASINs for books sold on their platform! While ISBNs are globally standardized, they are the least common on Amazon since they can only be applied to books and publications. Regardless, ISBNs are awesome!

How to Add ASINs for Existing Products

By this point, you should have a good understanding of what ASINs are, how they can be used, and how they match up against other product identifiers. The last thing we want to cover is how to use ASINs to add products to your Amazon Seller Central Account and expand your Amazon catalog or business.

The first thing to note is that you cannot add an ASIN to an existing product. This means before you add a new product and ASIN to your Amazon account, quickly check if the product is already being sold on Amazon by searching the ASIN in Amazon’s search bar, If the identical product appears, it means that the product is already being sold and you can simply add it to your inventory through the existing ASIN.

If the product already exists, don’t feel discouraged! Existing products and ASINs make it even easier to add products to your Amazon business! Simply go to your Amazon Seller Account, click “Manage Inventory,” and easily add the product listing to your Amazon catalog using the existing ASIN for the product.

Warning: it is explicitly prohibited by Amazon to create a new ASIN for a product that already exists on Amazon. If you try to get around these restrictions, Amazon can quickly suspend or remove your product for being unauthorized or because they suspect your account of selling counterfeit products.

How to Create ASINs for New Products

If you are adding new products that are not currently sold on Amazon, you will need to register the product to obtain a brand new ASIN number. In addition, if you utilize the FBA method, you will also need to include these new ASINs on your products before you ship them to an Amazon fulfillment center.

To create a new ASIN, simply go to your Amazon Seller Central Account and click the “Add a Product” option. This will direct you to input your current product identifier or “Product ID,” usually a UPC or ISBN. Most products come with an existing label, which should include a 10 to 13-digit code which is most likely its UPC, EAN, or ISBN.

Amazon’s Add a Product tool will also request additional product information such as the product name, brand name, color, size and dimensions, material, department/product category, and more. After you input all of the information, simply hit “Save and Finish,” and you’re set! Your product should have a unique ASIN and it’s cataloged into Amazon’s database and ready to sell!

ASINs for Products with Multiple Variations

The last thing we want to note about ASINs is for our sellers who sell products with multiple variations such as products with different colors and sizes. This is known to Amazon as “parent and child” products or “variation relationships.”

When looking at a listing with multiple variations, you should separate the listing or the “parent,” from the possible products or “children.” Look at this example with the Anker Soundcore headphones. These headphones have two color variations, one black, and one silver. In this example, the “parent” is just the listing itself, “Anker Soundcore” headphones. But, the black headphones and silver headphones are the “children” and each has its own unique ASIN. By using the tactics we showed you earlier, we easily identified the black headphone’s ASIN (B07NM3RSRQ) and the silver headphone’s ASIN (B07X3ZBYRF).

Essentially, products with variations will have different ASINs for each variant, but they all share the same listing. While the headphones from our example only had two variants based on color, other products may have dozens of colors, or possibly different sizes, models, etc. If you are selling a new product with multiple colors, make sure to add the products individually to cover every color or size variation of the product. Note that variations can range to dozens of options.

Master ASINs and Get to Selling!

ASINs are a crucial aspect of Amazon’s foundation and it makes buying and selling on Amazon so much simpler! Now that you are fully trained on ASINs, you can take this knowledge and apply it to your Amazon selling or buying! Find some amazing products, create their ASINs and add them to Amazon, then start selling products through your Amazon business! While we covered multiple ways that you can find and use ASINs, we understand that some methods will work better for sellers with smaller catalogs.

If you are a more experienced seller with a large catalog, we highly suggest you check out FBA tools to help automate your ASIN analysis. If you’re not sure where to start looking for tools, we recommend our tools including our Search Management, Profit Finder, and Profit Tracker tool that will not only help you find ASINs but will also give you real data to find the best products to sell on Amazon to grow your sales, profits, and Amazon business. So what are you waiting for? We’ll see you on